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Mediterranean Diet Boosts Brain Power in Aging Adults - 6/17/2013
A Mediterranean diet with added extra-virgin olive oil or mixed nuts seems to improve the brain power of older people better than advising them to follow a low-fat diet, indicates research published online in the Journal of Neurology Neurosurgery and Psychiatry.
New Study Suggests Vegetarian Diets are Associated with Lower Risk of Death - 6/3/2013
Vegetarian diets are associated with reduced death rates in a study of more than 70,000 Seventh-day Adventists with more favorable results for men than women, according to a report published online first by JAMA Internal Medicine, a JAMA Network publication.
A Daily Dose of Beetroot Juice May Lower Blood Pressure - 5/21/2013
A cup of beetroot juice a day may help reduce your blood pressure, according to a small study in the American Heart Association journal Hypertension.
Strawberries and Blueberries May Cut Heart Attack Risk in Women - 3/24/2013
Eating three or more servings of blueberries and strawberries per week may help women reduce their risk of a heart attack by one-third, according to research from the University of East Anglia in collaboration with the Harvard School of Public Health.
Poor Stress Responses May Lead to Obesity in Children: Can Massage Therapy Help? - 3/19/2013
Children who overreact to stressors may be at risk of becoming overweight or obese, according to researchers at Penn State and Johns Hopkins University.
Experts Share Latest Findings at 6th International Congress on Vegetarian Nutrition - 1/29/2013
The latest research and breakthroughs in vegetarian nutrition will be showcased as Loma Linda University hosts a gathering of top experts from all over the world for the 6th International Congress on Vegetarian Nutrition, scheduled Feb. 24 to 26.
Practicing Hot Yoga During the Cold Weather Months - 1/10/2013
There are benefits to practicing hot yoga during the winter months. Not only do you get a break from the chilly weather, but performing yoga in such a warm space makes the exercise extra challenging, so you feel like you get an especially good workout.
Five Natural Health Tips to Prevent Diabetes - 11/13/2012
November is American Diabetes Month. Physicians from National University of Health Sciences, a leading university for advanced degrees in complementary and alternative health, are offering natural health tips that may help you reduce your risk for contracting type II diabetes.
Study Pinpoints Just How Much Exercise Is Good for Mental Health - 10/23/2012
Scientists and devotees of regular exercise have long known that fitness keeps minds healthy as well as bodies. In addition to regulating weight and building muscle strength, exercise improves self-esteem, lessens anxiety, calms the nerves and elevates the mood and vitality. But what is the optimum amount of physical activity associated with better mental health?
How to Check Your Skin for Skin Cancer - 10/11/2012
Skin cancer is the most common cancer in the U.S., and finding spots that could be cancerous is as simple as looking at your skin. Now a new video, Skin Self-Exam: How to Do, from the American Academy of Dermatology, demonstrates how to check your skin and what to look for.
AMTA Narrows $5,000 Student Scholarship Candidates to Top 20 - 6/18/2013
The American Massage Therapy Association (AMTA) student scholarship program attracted an overwhelming response from applicants, and the association announced it has narrowed the final candidates to 20.
Massage Therapists: Win $1,000 and Massage Supplies in MASSAGE Magazine's June Giveaway - 6/18/2013
MASSAGE Magazine kicked off the month of June by offering its Facebook fans a chance to win either $1,000 cash or a gift basket of products, both courtesy of Bon Vital'. The gift basket of Bon Vital' products has a value of $250.
MINDBODY Hits New Client Benchmark, Continues Growth in Wellness Industry - 6/17/2013
With more than 1,000 new subscribers boarding each month, MINDBODY, the largest provider of business management software to the health, fitness and beauty industries, continues to accelerate and remains the fastest-growing software provider in the wellness industry.
General Physiotherapy Presents New Therapeutic Massage Machine - 6/17/2013
General Physiotherapy Inc. presents the new G5 GBM Therapeutic Massage Machine.
Massage Professionals: Feedback Requested on Massage Therapy Education - 6/14/2013
The workgroup for the massage therapy Entry Level Analysis Project (ELAP) has completed its research and invited industry professionals to provide feedback on the first draft of its blueprint on what potentially could be included in entry-level massage education.
Institut' DERMed Clinical Skincare Introduces Enhancing Massage Oil - 6/13/2013
Year after year, Institut' DERMed skincare has continued to recreate itself and its products in order to fit the needs of its ever-growing clientele, as well as the changing marketplace. Institut' DERMed product options now include Enhancing Massage Oil.
Skin Cancer Prevention Tips - 6/13/2013
One in five Americans is expected to develop some form of skin cancer in their lifetime. There are some simple steps people can take to reduce their risk of skin cancer, which also happens to be the most common form of cancer diagnosed in the U.S.
Organic Facial Oil Serums Address Various Skin Conditions - 6/12/2013
Aura Cacia, a leading essential oil brand, has a new line of Organic Facial Oil serums that are designed to help restore the skin's protective acid mantle from damage caused by regular cleansing.
Alliance for Massage Therapy Education Announces Educators of the Year - 6/11/2013
The Alliance for Massage Therapy Education (AFMTE) has announced the winners of the AFMTE, Biofreeze and Bon Vital' Educators of the Year Award (one award for a teacher in a school setting and one award for a continuing education (CE) provider on the AFMTE's Facebook page. David Lauterstein is the recipient of the teacher award and Elaine Stillerman is the recipient of the CE provider award.
Aura Cacia Introduces New Organic Fund to Help Farmers and Their Communities - 6/7/2013
Aura Cacia®, a leading essential oil brand, recently launched a goodwill initiative that will donate 1 percent of sales from all Aura Cacia organic products to projects that will aid farmers and their communities. This project is called the 1% Organic Fund.
Adjustable Face Cradle
Clinical Health Services Inc.
This adjustable face cradle is compatible with EarthLite, EarthGear and Clinical Health Services Inc.'s massage tables. The headrest can tilt to any desired angle and be adjusted vertically to custom fit clients of all sizes.
Adjustable Face Cradle costs $19.95.
Clinical Health Services Inc.
5015 N. Clark Ave Tampa, FL 33614
by Shannon Gilmartin
As massage therapists, our clients often look to us for helpful hints on how to feel their best inside and out. Obviously, receiving massage is crucial. However, general wellness requires much more.
While this topic teeters between scope of practice and appropriate professional boundaries, suggesting to clients what you do for yourself is the safest way to ensure proper legal parameters.
Here are the top five tips you may suggest to clients that you should keep in mind for yourself.
1. Drink water. Optimal hydration is imperative for overall wellness. A general guideline for measuring one's optimal water intake is half one's body weight in ounces (for example, 140 pounds = 70 ounces of water daily).
2. Healthy diet. Whether vegetarian, pescetarian, carnivore or whatever diet fits your lifestyle, one's wellness is built on what you take into your body. Hippocrates said it best, "Let thy food be thy medicine."
3. Exercise. Exercise of any kind keeps the body strong, the mind alert, stimulates body's systems, and is great for stress relief. From tai chi and yoga to walking or boxing, pick activities you enjoy and commit to your wellness.
4. Self-care and personal accountability. We cannot generally rely on any one outside person to take care of our every need or "fix us." With that said, many bodyworkers are expected to work miracles in the hour or so they are with clients. Just as we prescribe them for our clients, Epsom salt baths, appropriate use of ice and heat, stretches, self-massage and so on are also crucial for optimal wellness.
5. Relax. Unwind. Find your outlet. Stress has such a harsh effect on one's body; unfortunately, it cannot be totally blocked from one's life. However, there are a multitude of stress-relieving options, so whatever you choose, smile and enjoy.
Shannon Gilmartin is a certified massage therapist and certified massage cupping educator with A.C.E. Massage Cupping and TheraCupping LLC. For more information, visit www.shannongcmt.com and www.massagecupping.com.
by Connor Bringas
In this economy, to have a successful massage business and earn repeat customers, you need to become a relationship builder.
According to Kat Mayers of Kavema Massage & Wellness in Philadelphia, Pennsylvania, referrals have been the strength of her business. "Every massage therapist knows that referrals and repeat customers are the key," stated Mayers. "With the average career in massage therapy being only five years, to be successful you have to quickly grow a referral network."
To grow your massage therapy practice, here are five simple steps you should implement today:
1. Get more e-mail addresses now. In order to create an e-mail marketing campaign, you will need to have a list of customers to target. If you are just getting started, you can purchase a list of e-mails from companies like InfoUSA.com or Data.com. Then use e-mail marketing companies like iContact.com or Aweber.com to deliver the e-mails for you.
However, the most profitable list will be of current and past clients. To grow your e-mail list, run a simple contest or offer a special discount they only can receive if they register online.
2. Offer a high-value incentive. By offering an incentive such as $15 off your next massage, clients will want to refer you to someone they know. When these new customers schedule an appointment online, call the person who referred them and let her know you appreciate the referral. This will instantly strengthen the relationship with your massage clients.
3. Make frequently-asked-question videos. Create five 60-second videos demonstrating your techniques on a client. Then create five 30-second videos answering the questions you always get from new clients. Remember to explain what makes you different, and talk about your special offer.
Then upload one video every day on YouTube. Send the videos to your e-mail list and distribute them on Facebook.
4. Be present on Facebook. Seventy-five percent of businesses state that being on Facebook is critical (State of Inbound Marketing 2012). When clients come to your massage business, don't just tell them to follow you on Facebook for future discounts; give them a flier discount that has the exact website address of your Facebook profile.
5. Upload more pictures of you with clients. According to a social media study done by HubSpot marketing automation, photos on Facebook Pages received 53-percent more "likes" than the average post. To stay ahead of your competition, make sure you provide visual proof that your current clientele enjoys seeing you. When your clients view their picture on Facebook, they will click the "Like" button. The image will then show up on their timeline for all their friends and family.
Here's a bonus marketing tip: In the pictures and videos, make sure you wear a shirt that has your company phone number or website.