Top Stories


2/9/2010

  • Integrative Medicine Association Releases First Integrative Medicine Certifications

  • Breathe Slowly to Reduce Pain


  • MASSAGE Magazine

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    1. Task Force Releases Second Draft of Report for Massage Field - 2/3/2010
      The Massage Therapy Body of Knowledge (MTBOK) task force released the second draft of a common body of knowledge for the massage profession. The body of knowledge is intended to include: a definition of massage therapy, and more. … Read More

    2. MASSAGE Magazine Seeks Massage Therapists to Comment on the Environment - 2/1/2010
      MASSAGE Magazine's editor is seeking massage therapists to interview for an article on running an environmentally friendly business. What are you doing to run a more environmentally sound business? How is being green costing money? (Or saving money)? … Read More

    3. MASSAGE Magazine Electronic Subscription Now Available - 1/30/2010
      Readers of MASSAGE Magazine may now choose to read the publication in electronic format, and current print subscribers will soon also have access to the digital edition as well as their print editions. The printed version of MASSAGE Magazine will still be mailed to subscribers every month. … Read More

    4. Education Alliance Open to Members, Conference Attendees - 1/29/2010
      A new group focused on serving the needs of massage schools, administrators and educators announced today its 2010 membership drive and opening of conference registration. … Read More

    5. Massage Schools Win Community Outreach Awards - 1/28/2010
      BIOTONE, a leading massage-and-body-care product manufacturer, has chosen its 2009 Community Outreach Award winners. BIOTONE established the Community Outreach Award in 2007 to reward massage therapy schools for helping their communities, providing students with unique, hands-on training and advancing public awareness of the healing value of massage. … Read More

    6. Florida Massage Therapist Heading to Olympic Games - 1/27/2010
      When the 2010 Winter Olympic Games open in Vancouver, British Columbia, Canada, on Feb. 12, massage therapists will be hand to keep athletes in top form. … Read More

    7. Grant Deadlines Near - 1/26/2010
      Massage therapists interested in conducting research or a community-service project may apply for a grant from the Massage Therapy Foundation. … Read More

    8. Massage Reduces Depression in Pregnant Women - 1/25/2010
      New research shows massage therapy reduced depression in pregnant women, and also reduced the incidence of massaged women's babies being born prematurely. The study was conducted by researchers at the Touch Research Institutes, where pioneering research about massage has been conducted since 1992. … Read More

    9. Yoga Found to Affect Inflammation - 1/24/2010
      Many massage therapists practice yoga; and, as both are holistic health-care practices dating back many thousands of years, massage and yoga are complementary aspects of a health-care regimen. New research shows yoga reduces cytokine levels known to promote inflammation. … Read More

    10. Spa Trends: 2000-2009 - 1/23/2010
      Spa Finder has released its Top 10 Spa Trends for the past Decade. From organic to indigenous, from social spa-ing to the online spa scene, the spa category was radically transformed and expanded from 2000 [through 2009], as the industry met global challenges with unprecedented innovations that will positively impact us all for years to come. … Read More

    11. Massage and Spa Industries Rally to Help Haiti - 1/22/2010
      Massage therapists are traditionally quick to help people in need. The tragic events in Haiti, following a 7.0 earthquake, are no exception. Professionals in the massage and spa industries are creating events to raise funds for disaster relief. Among the efforts underway: … Read More

    12. Massage Therapy Reduces Pain Post-Electrocution - 1/21/2010
      Researchers studying pain management for people who had been electrocuted found massage therapy alleviated pain in 75 percent of patients—13 percentage points more than the pain relief effected by nonsteroidal antiinflammatory drugs (NSAIDS). … Read More

    13. Essential Oils Found to Reduce Inflammation - 1/20/2010
      The health benefits of red wine are well-known—but what if you are a teetotaler? New research shows that six essential oils—from thyme, clove, rose, eucalyptus, fennel and bergamot—can suppress the inflammatory COX-2 enzyme, in a manner similar to resveratrol, the chemical linked with the health benefits of red wine. … Read More

    14. Starwood Hotels to Create Spa Jobs - 1/19/2010
      In positive economic news, Starwood Hotels & Resorts announced it will create more than 12,000 new jobs in 2010, including spa jobs. The majority of the new jobs will be created through the 80 to 100 new hotels Starwood and its development partners are slated to open this year globally, … Read More

    15. Acupressure Shown to Improve Insomnia - 1/18/2010
      Acupressure may improve insomnia in residents of long-term care facilities, according to new research. Researchers set out to evaluate the effectiveness of acupressure on a specific place on the wrist, or the Shenmen point, for residents of long-term care facilities with insomnia. … Read More

    1. Online Programs Improve Fruit and Vegetable Consumption - 2/5/2010
      Online programs that provide information and tips about fruits and vegetables may be the key to getting more Americans to eat healthier, say researchers at Henry Ford Hospital.

    2. Study Suggests Healthy Adults May Need Less Sleep as They Age - 2/1/2010
      A study in the Feb. 1 issue of the journal SLEEP suggests that healthy older adults without sleep disorders can expect to have a reduced sleep need and to be less sleepy during the day than healthy young adults.

    3. Vitamin D Supplements Could Fight Crohn's Disease - 1/28/2010
      A new study has found vitamin D, readily available in supplements or cod liver oil, can counter the effects of Crohn's disease.

    4. Ginkgo Herbal Medicines May Increase Seizures in People with Epilepsy - 1/28/2010
      Restrictions should be placed on the use of ginkgo biloba—a top-selling herbal remedy—because of growing scientific evidence that ginkgo may increase the risk of seizures in people with epilepsy and could reduce the effectiveness of anti-seizure drugs, a new report concludes.

    5. Physical Activity Associated with Healthier Aging - 1/27/2010
      Physical activity appears to be associated with a reduced risk or slower progression of several age-related conditions as well as improvements in overall health in older age, according to a commentary and four articles published in the Jan. 25 issue of Archives of Internal Medicine

    6. Low-Carb Diet Effective at Lowering Blood Pressure - 1/26/2010
      In a head-to-head comparison, two popular weight loss methods proved equally effective at helping participants lose significant amounts of weight. But in a surprising twist, a low-carbohydrate diet proved better at lowering blood pressure than the weight-loss drug orlistat, according to researchers at Veterans Affairs Medical Center and Duke University Medical Center.

    7. Green Tea Extract Shows Promise for Treatment of Uterine Fibroids - 1/25/2010
      Researchers at Meharry Medical College will soon begin human trials which could lead to new treatments for millions of women suffering from fibroid tumors

    8. High Vitamin D Levels Linked to Lower Risk of Colon Cancer - 1/22/2010
      High blood levels of vitamin D are associated with a lower risk of colon cancer, finds a large European study published on bmj.com. The risk was cut by as much as 40 percent in people with the highest levels compared with those in the lowest.

    9. First Evidence that Blueberry Juice Improves Memory in Older Adults - 1/21/2010
      Scientists are reporting the first evidence from human research that blueberries—one of the richest sources of healthful antioxidants and other so-called phytochemicals—improve memory.

    10. Thyme Oil Can Inhibit COX2 and Suppress Inflammation - 1/19/2010
      For those who do not drink, researchers have found that six essential oils—thyme, clove, rose, eucalyptus, fennel and bergamot—can suppress the inflammatory COX-2 enzyme in a manner similar to resveratrol, the chemical linked with the health benefits of red wine.

    The latest news from wires and the Web...
    1. The California Spa Association Launches Website to Unite Spa Professionals Throughout the State of California - 2/3/2010
      The California Spa Association (CSA) announces the launch of a new website to organize all spa professionals across the state of California. With this launch, the CSA plans to create the largest statewide spa association dedicated to the enhancement of the California spa experience and development of spa professionals.

    2. Human Touch® Introduces New CirQlation™ Elite Foot & Calf Massager Providing Ultimate Targeted Relief for Tired Feet and Calves - 2/2/2010
      Featuring Human Touch’s proprietary Figure-Eight™ Technology, the CirQlation™ Elite delivers the latest in three-dimensional, robotic foot and calf massage with soothing vibration, ensuring a superior kneading massage that improves blood circulation to relieve sore, tired muscles.

    3. Human Touch® Unveils HT-Connect™, the First Personalized Wellness Solution that Wirelessly Connects Human Touch Robotic Massage Chairs to A Wealth Of Massage Programs, Expertise and User-Friendly Applications - 2/2/2010
      HT-Connect™ for iPhone and iPod touch, designed to let users personalize the robotic massage chair to their individual wellness needs.

    4. Human Touch® Unveils HT-Connect™ - 2/2/2010
      Human Touch®, the U.S. market leader of innovative massage chairs, Perfect Chair® Recliners, and other wellness solutions, unveiled its revolutionary application, HT-Connect™ for iPhone and iPod touch, designed to let users personalize the robotic massage chair to their individual wellness needs.

    5. Healing Arts for Haiti Event Set for February 12 at the Grand Hyatt at Grand Central Station - 2/1/2010
      Bringing its own version of love with a holistic twist, Healing Arts For Haiti will provide a “message in the massage” on Feb. 12 from noon to 8 p.m. at the Grand Ballroom at the Grand Hyatt Hotel, 42nd Street, New York. This one-of-a-kind event will support the ongoing efforts to benefit the people of Haiti who have been devastated by earthquakes and subsequent tremors.

    6. ChiRunning: The Closest Thing to Barefoot Running Without Ditching your Shoes - 2/1/2010
      ChiRunning, a natural, injury-free alternative to barefoot running, has a significant following and community of runners who have heeded founder Danny Dreyer’s advice and re-learned to run as they did as children.

    7. Independent Design Solutions Develops New Inclinometer for Range of Motion Measurement in Physiotherapy - 1/29/2010
      Independent Design Solutions is producing a newly designed inclinometer for measuring range of motion in patients undergoing various forms of physiotherapy, rehabilitation, clinical massage therapy and chiropractic therapy. An inclinometer is a device for measuring relative angle as measured by degrees. A primary use for the device is in documenting range of extension, flexion and rotation of patient’s cervical spine.

    8. Alliance Launches 2010 Membership Drive and Opens Conference Registration - 1/29/2010
      The Alliance for Massage Therapy Education, an independent non-profit organization for massage schools and educators, has begun its 2010 General Membership Drive. Registration for the Alliance’s First Annual Conference on June 3-5, 2010 in Park City, Utah has also been opened.

    9. Motionwise Releases 'Essential Stretching' Book - 1/29/2010
      For heath-care professionals, years of repetitive motion can cause muscles and joints to lose their ability to perform properly due to aches and pains, which ultimately can affect their ability to earn an income.

    10. Sublime Launches Mats That Offer a Solution to Foot And Back Pain - 1/29/2010
      Has cooking become a drag from standing on a hard floor? Knees aching from kneeling on tile to bathe your toddler? Thinking of throwing in the towel because of pain from standing to fold clothes? Sublime comes to the rescue with its new Anti-Fatigue Comfort Mats.

    1. Improve Client Outcomes with Manual Therapy
      by Amanda Cuda
      When is a frozen shoulder not just a frozen shoulder? When is a muscle spasm not just a muscle spasm? Answer: When they’re reactions to something more complicated going on in the body. This is according to Ayelet Connell-Giammatteo, a practitioner of Integrative Manual Therapy (IMT), a compilation of assessment and treatment methodologies that address pain, dysfunction and disability. Read More

    2. Attract Clients with Sports Massage Taping
      by Jeremy Maready
      As a sports massage therapist, you know weekly sessions with your clients aren’t always enough to soothe the aches and pains of the high school athlete or weekend warrior. But by adding a cost-effective component, such as sports massage taping, to your practice, you can simulate your healing methods to span the intervals between scheduled appointments. Read More

    3. Sound Therapy Complements Massage
      by Brandi Schlossberg
      In most cases, the biological rhythm of life is set to external beats, or cues. A circadian rhythm, for instance, typically corresponds to the cue of light, as it comes and goes with the sun. In pace with the daylight, we set our sleep cycles and define our days. Read More

    4. Boost Client Comfort with Heat and Cold Therapy
      by Brandi Schlossberg
      In the healing realm of massage therapy, client comfort is a top priority. Massage therapists should take time to consider every detail that could boost—or potentially inhibit—a client’s comfort level. Oftentimes, it’s the seemingly small touches that make the difference between a good massage and a great one. Read More

    5. A Healthy Burn: Use Caution with Candles
      by Brandi Schlossberg
      Just like fluffy linens and soothing music, candles can add to the healing, relaxing nature of massage. However, not all candles are created equal. Some of those soft lights may actually be harming you and your clients, rather than helping. ... Read More

    6. A Potent Blend - AROMATHERAPY AND MASSAGE
      by Brandi Schlossberg
      Using plant extracts to foster wellness has, like healthy touch, been practiced for thousands of years. In a manner both natural and noninvasive, aromatherapy promotes relaxation, improves circulation and boosts one’s sense of wellbeing. The combination of ... Read More

    7. Integrative Reflexology: Beyond the Feet
      by Brandi Schlossberg
      Seventy years ago, Eunice Ingham’s Stories the Feet Can Tell was first published. This thrust the practice of reflexology into the spotlight, as Ingham began touring North America, presenting seminars on reflexology. Ingham was a pioneer of reflexology ... Read More

    8. The Web Propels Education's Evolution
      by Brandi Schlossberg
      From baby shoes and banking to diets and dating, the Internet has a prominent place in nearly every aspect of modern life. Even massage therapy, with human contact at its core, is being swept up in the wave of the World Wide Web. As technology advances ... Read More

    9. Stay Fresh with Continuing Education
      by Brandi Schlossberg
      One key to a vibrant life is to continue on the quest for new knowledge. When we stop pushing ourselves to learn, grow and adopt fresh information,our daily routines can become stagnant and perhaps even a little bit boring. Fortunately, in the field of ... Read More

    10. Be Ready for Risks
      by Brandi Schlossberg
      Imagine this: Last night, temperatures in your town dipped below zero, and unbeknownst to you, a slick coat of ice formed on the stairs leading up to your massage practice. Your first client of the day should arrive any minute. You check your watch and ... Read More

    11. The Benefits of Belonging
      by Amanda Cuda
      You've received the proper training, the necessary licensing, a good location and the right equipment. You might think you have everything you need to be a successful massage therapist—but have you considered ... Read More

    12. Separate All-Natural Concern for Your Well-Being from All-Hype
      by Brandi Schlossberg
      Whether you’re shopping for laundry detergent or strawberry preserves, if the label says "natural," you may be more inclined to pick that product. The word natural seems to imply a commodity is free of synthetic ingredients. Unfortunately, it's not that ... Read More

    13. Light Touch, Big Impact
      What's on your wish list? Expanding your customer base to reach more clients? Broadening your skill set to enhance your services and increase revenue? Increasing the perceived value of your services to support higher prices for what you offer? Extending your career by ... Read More



    Woody Haiken
    What Motivates You?
    2/07/2010
    There are two kinds of motivation: that which we are drawn toward, and that which we look to avoid. We are drawn toward pleasure, and avoid ... Read More
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    Julie Onofrio
    Billing Insurance for Massage Services
    2/06/2010
    Billing Insurance for massage services is one way of setting yourself aside from other massage therapists and also helping to build your massage business.  Each state ... Read More
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    Laura Allen
    The California Gold Rush
    2/04/2010
    My morning mail arrived with a packet sent by an anonymous contributor...copies of emails and correspondence concerning the California Massage Therapy Council (CAMTC). I must say ... Read More
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    Cliff Smith
    Food Cravings- How to Control Them so They Don’t Control You
    2/04/2010
    Someone asked recently, “Can you mentally overcome food cravings?”  It sounds like they have already taken the first psychological step to conquering cravings, which is being ... Read More
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    John Barnes
    Inflammation II
    2/03/2010
    Hi John, I’m very interested in this previous thread on inflammation. I’ve been reading about chronic inflammation and how many now agree that this process is ... Read More
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    Karen Menehan
    Are You Green?
    2/01/2010
    I am seeking massage therapists to interview for a feature article on green/environmentally friendly practices. To participate, send me an email at kmenehan@massagemag.com. Thanks! ... Read More
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    Mary Kathleen Rose
    The First Principle of Comfort Touch®
    1/28/2010
    Over these next months I want to share some thoughts on the principles that guide the practice of Comfort Touch. This nurturing form of acupressure is ... Read More
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    Ann Catlin
    Over the River and Through the Woods-- on Skype?
    1/27/2010
    Good day, I've thought some about the use of various technology and how it enhances lives of our elders. I came across a blog entry from Laurie ... Read More
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    Eileen Ryan
    Three Quick Massage Marketing Tips: Why reinvent the wheel?
    1/26/2010
    As I go through my days I see all sorts of ideas other, non-massage/bodywork businesses use to market their services. Why can't you take what they've ... Read More
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    Erik Dalton
    Age old argument...shoes or no shoes?
    1/24/2010
    How about today's custom-fitted shoes? Do they permit natural gait? While providing custom fit, they also incorporate the usual biomechanical faults, i.e., elevated heels, lack of ... Read More
    comments(13)



    Kelly Robbins
    Making Mistakes When Marketing Your Massage Therapy Practice? Good!
    1/12/2010
    ....Just be sure you learn from them We all make mistakes, both in our business and our personal lives. In fact, we skiers in Colorado often ask ... Read More
    comments(3)




    Ellora Salon
    EarthLite Massage Tables

    Ellora Salon

    This table offers all the features of the Ellora plus a pneumatic gas-assist salon top that allows for easy table adjustments while a client is on the table. A foot pedal provides on-demand height adjustments.

    Product Features

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  • Ellora Salon costs Starting at $1,849.

    EarthLite Massage Tables
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    View more MASSAGE products

    Client Positioning: Work on What You Can See

    Client Positioning: Work on What You Can See, MASSAGE Magazine Self-Care TipIt is nearly always possible to find a position that is comfortable for the client, and also allows you to maintain your body in as near to a neutral posture as possible as you work. Position your clients so that the part of their body you want to work on is directly in front of you, close to your body, and facing up toward you. A good rule of thumb is to work only on the parts of the client’s body that you can access directly, both visually and manually.

    To maintain near-neutral posture with the client in supine position, work on the anterior aspect of the body. In prone position, concentrate on the posterior aspect of the body. For example, with your client lying supine, you would work on the front of the quadriceps, but then move the client into a side-lying position to work on the iliotibial band. Reposition your client as necessary to ensure that you can remain, as much as possible, upright, with your joints aligned, without bending forward, twisting or reaching out in front of you.

    Following this logic, avoid techniques that require you to put your hands or arms under the client’s body (such as working on the erector spinae muscles with the client in supine position); this type of technique requires therapists to support the client’s weight on their fingertips, which is very stressful for the practitioner’s hands and arms.

     

    Save Your Hands, MASSAGE Magazine—Reproduced with permission from Save Your Hands! The Complete Guide to Injury Prevention and Ergonomics for Manual Therapists, 2nd Edition by Lauriann Greene, C.E.A.S., and Richard W. Goggins, C.P.E., L.M.P., © 2008 Gilded Age Press, www.saveyourhands.com.

    See past Self-care Tips

    How to Build Credibility for Your Massage Practice: Part 1

    Nontraditional marketing drives nontangible services.

    How to Build Credibility for Your Massage Practice: Part 1, MASSAGE MagazineLet’s face it: You can’t send out an ad that says “We’re the best… honest.” If you did, chances are slim to none that this type of marketing will build the type of image and awareness you are looking to create for your practice—unless you are a company with a long-standing image in the marketplace.

    So what do you do?

    Most of us have learned the hard way that if you build it, they will not come. To the contrary, massage practitioners hold the responsibility for building mindshare with the people most likely to engage with their service, and then for driving interest that ultimately leads to establishing a relationship with clients.

    The most coveted marketing approach is viral word-of-mouth, better known as referrals. You can’t control referrals, right? Not so. Getting a return on investment for delivering top-quality services is as easy as asking for it—at the time the service is delivered. It costs you nothing but for the price of honoring your commitment to deliver your service on time and with the same integrity you would have others deliver to you.

    Be the expert in the minds of your buying audience not because you proclaim yourself to be a self-appointed expert, but because other people say you are and are willing to put it in print. The editors in your modality-specific publications and even national print magazines can play a key role in helping you achieve this status. Once thought of as a source for giving expert input on pertinent subjects, you’ll be amazed at how often your phone will ring from editors looking for credible sources to quote in their articles.

    You can also establish yourself as an expert by writing a book, and then publishing it yourself. What better way for prospects to know that you are a leading authority in your modality than to read about your philosophy, ideas, passions or knowledge base. Did you know most books sell less than a 100 copies, but the impact is the same as if you were on the best-seller list? If you write a book, make sure to promote it.

    Randi Drinkwater, MASSAGE MagazineFor more than 25 years, Randi Drinkwater has successfully spearheaded high-impact marketing solutions for such global companies as IBM, Cisco Systems and WorldCom/MCI/UUNet. Today, Drinkwater resides as CEO for Alternative Growth Streams, (www.easygettingmorepatients.com) a marketing-membership Web site designed exclusively to empower alternative and integrative health-care practitioners to grow their practices and get more patients/clients. She is well known and respected throughout the industry and is the recipient of the "BPAA Atlanta Peach” and "Southeast Addy” award for marketing excellence.

    View More Business Tips

    Poll of the Week Quick Poll


    Poll of the Week Previous Poll
    What aspect of your business will you focus more on in 2010?
    Marketing
     30.8%
    Utilizing more green practices
     0.0%
    Learning new techniques
     42.3%
    Engaging in more community outreach
     19.2%
    Social networking
     7.7%

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