
Resource Centers:(News, information, and tools to support your practice)
Aromatherapy » Career Development » Education and Certification » Green Living » Techniques »
Online Programs Improve Fruit and Vegetable Consumption - 2/5/2010
Online programs that provide information and tips about fruits and vegetables may be the key to getting more Americans to eat healthier, say researchers at Henry Ford Hospital.
Study Suggests Healthy Adults May Need Less Sleep as They Age - 2/1/2010
A study in the Feb. 1 issue of the journal SLEEP suggests that healthy older adults without sleep disorders can expect to have a reduced sleep need and to be less sleepy during the day than healthy young adults.
Vitamin D Supplements Could Fight Crohn's Disease - 1/28/2010
A new study has found vitamin D, readily available in supplements or cod liver oil, can counter the effects of Crohn's disease.
Ginkgo Herbal Medicines May Increase Seizures in People with Epilepsy - 1/28/2010
Restrictions should be placed on the use of ginkgo biloba—a top-selling herbal remedy—because of growing scientific evidence that ginkgo may increase the risk of seizures in people with epilepsy and could reduce the effectiveness of anti-seizure drugs, a new report concludes.
Physical Activity Associated with Healthier Aging - 1/27/2010
Physical activity appears to be associated with a reduced risk or slower progression of several age-related conditions as well as improvements in overall health in older age, according to a commentary and four articles published in the Jan. 25 issue of Archives of Internal Medicine
Low-Carb Diet Effective at Lowering Blood Pressure - 1/26/2010
In a head-to-head comparison, two popular weight loss methods proved equally effective at helping participants lose significant amounts of weight. But in a surprising twist, a low-carbohydrate diet proved better at lowering blood pressure than the weight-loss drug orlistat, according to researchers at Veterans Affairs Medical Center and Duke University Medical Center.
Green Tea Extract Shows Promise for Treatment of Uterine Fibroids - 1/25/2010
Researchers at Meharry Medical College will soon begin human trials which could lead to new treatments for millions of women suffering from fibroid tumors
High Vitamin D Levels Linked to Lower Risk of Colon Cancer - 1/22/2010
High blood levels of vitamin D are associated with a lower risk of colon cancer, finds a large European study published on bmj.com. The risk was cut by as much as 40 percent in people with the highest levels compared with those in the lowest.
First Evidence that Blueberry Juice Improves Memory in Older Adults - 1/21/2010
Scientists are reporting the first evidence from human research that blueberries—one of the richest sources of healthful antioxidants and other so-called phytochemicals—improve memory.
Thyme Oil Can Inhibit COX2 and Suppress Inflammation - 1/19/2010
For those who do not drink, researchers have found that six essential oils—thyme, clove, rose, eucalyptus, fennel and bergamot—can suppress the inflammatory COX-2 enzyme in a manner similar to resveratrol, the chemical linked with the health benefits of red wine.
The California Spa Association Launches Website to Unite Spa Professionals Throughout the State of California - 2/3/2010
The California Spa Association (CSA) announces the launch of a new website to organize all spa professionals across the state of California. With this launch, the CSA plans to create the largest statewide spa association dedicated to the enhancement of the California spa experience and development of spa professionals.
Human Touch® Introduces New CirQlation™ Elite Foot & Calf Massager Providing Ultimate Targeted Relief for Tired Feet and Calves - 2/2/2010
Featuring Human Touch’s proprietary Figure-Eight™ Technology, the CirQlation™ Elite delivers the latest in three-dimensional, robotic foot and calf massage with soothing vibration, ensuring a superior kneading massage that improves blood circulation to relieve sore, tired muscles.
Human Touch® Unveils HT-Connect™, the First Personalized Wellness Solution that Wirelessly Connects Human Touch Robotic Massage Chairs to A Wealth Of Massage Programs, Expertise and User-Friendly Applications - 2/2/2010
HT-Connect™ for iPhone and iPod touch, designed to let users personalize the robotic massage chair to their individual wellness needs.
Human Touch® Unveils HT-Connect™ - 2/2/2010
Human Touch®, the U.S. market leader of innovative massage chairs, Perfect Chair® Recliners, and other wellness solutions, unveiled its revolutionary application, HT-Connect™ for iPhone and iPod touch, designed to let users personalize the robotic massage chair to their individual wellness needs.
Healing Arts for Haiti Event Set for February 12 at the Grand Hyatt at Grand Central Station - 2/1/2010
Bringing its own version of love with a holistic twist, Healing Arts For Haiti will provide a “message in the massage” on Feb. 12 from noon to 8 p.m. at the Grand Ballroom at the Grand Hyatt Hotel, 42nd Street, New York. This one-of-a-kind event will support the ongoing efforts to benefit the people of Haiti who have been devastated by earthquakes and subsequent tremors.
ChiRunning: The Closest Thing to Barefoot Running Without Ditching your Shoes - 2/1/2010
ChiRunning, a natural, injury-free alternative to barefoot running, has a significant following and community of runners who have heeded founder Danny Dreyer’s advice and re-learned to run as they did as children.
Independent Design Solutions Develops New Inclinometer for Range of Motion Measurement in Physiotherapy - 1/29/2010
Independent Design Solutions is producing a newly designed inclinometer for measuring range of motion in patients undergoing various forms of physiotherapy, rehabilitation, clinical massage therapy and chiropractic therapy. An inclinometer is a device for measuring relative angle as measured by degrees. A primary use for the device is in documenting range of extension, flexion and rotation of patient’s cervical spine.
Alliance Launches 2010 Membership Drive and Opens Conference Registration - 1/29/2010
The Alliance for Massage Therapy Education, an independent non-profit organization for massage schools and educators, has begun its 2010 General Membership Drive. Registration for the Alliance’s First Annual Conference on June 3-5, 2010 in Park City, Utah has also been opened.
Motionwise Releases 'Essential Stretching' Book - 1/29/2010
For heath-care professionals, years of repetitive motion can cause muscles and joints to lose their ability to perform properly due to aches and pains, which ultimately can affect their ability to earn an income.
Sublime Launches Mats That Offer a Solution to Foot And Back Pain - 1/29/2010
Has cooking become a drag from standing on a hard floor? Knees aching from kneeling on tile to bathe your toddler? Thinking of throwing in the towel because of pain from standing to fold clothes? Sublime comes to the rescue with its new Anti-Fatigue Comfort Mats.
Ellora Salon
EarthLite Massage Tables
This table offers all the features of the Ellora plus a pneumatic gas-assist salon top that allows for easy table adjustments while a client is on the table. A foot pedal provides on-demand height adjustments.
Product Features
Ellora Salon costs Starting at $1,849.
EarthLite Massage Tables
3210 Executive Ridge Drive, Vista, CA 92081
(800) 872-0560
http://www.earthlite.com
It is nearly always possible to find a position that is comfortable for the client, and also allows you to maintain your body in as near to a neutral posture as possible as you work. Position your clients so that the part of their body you want to work on is directly in front of you, close to your body, and facing up toward you. A good rule of thumb is to work only on the parts of the client’s body that you can access directly, both visually and manually.
To maintain near-neutral posture with the client in supine position, work on the anterior aspect of the body. In prone position, concentrate on the posterior aspect of the body. For example, with your client lying supine, you would work on the front of the quadriceps, but then move the client into a side-lying position to work on the iliotibial band. Reposition your client as necessary to ensure that you can remain, as much as possible, upright, with your joints aligned, without bending forward, twisting or reaching out in front of you.
Following this logic, avoid techniques that require you to put your hands or arms under the client’s body (such as working on the erector spinae muscles with the client in supine position); this type of technique requires therapists to support the client’s weight on their fingertips, which is very stressful for the practitioner’s hands and arms.
—Reproduced with permission from Save Your Hands! The Complete Guide to Injury Prevention and Ergonomics for Manual Therapists, 2nd Edition by Lauriann Greene, C.E.A.S., and Richard W. Goggins, C.P.E., L.M.P., © 2008 Gilded Age Press, www.saveyourhands.com.
Nontraditional marketing drives nontangible services.
Let’s face it: You can’t send out an ad that says “We’re the best… honest.” If you did, chances are slim to none that this type of marketing will build the type of image and awareness you are looking to create for your practice—unless you are a company with a long-standing image in the marketplace.
So what do you do?
Most of us have learned the hard way that if you build it, they will not come. To the contrary, massage practitioners hold the responsibility for building mindshare with the people most likely to engage with their service, and then for driving interest that ultimately leads to establishing a relationship with clients.
The most coveted marketing approach is viral word-of-mouth, better known as referrals. You can’t control referrals, right? Not so. Getting a return on investment for delivering top-quality services is as easy as asking for it—at the time the service is delivered. It costs you nothing but for the price of honoring your commitment to deliver your service on time and with the same integrity you would have others deliver to you.
Be the expert in the minds of your buying audience not because you proclaim yourself to be a self-appointed expert, but because other people say you are and are willing to put it in print. The editors in your modality-specific publications and even national print magazines can play a key role in helping you achieve this status. Once thought of as a source for giving expert input on pertinent subjects, you’ll be amazed at how often your phone will ring from editors looking for credible sources to quote in their articles.
You can also establish yourself as an expert by writing a book, and then publishing it yourself. What better way for prospects to know that you are a leading authority in your modality than to read about your philosophy, ideas, passions or knowledge base. Did you know most books sell less than a 100 copies, but the impact is the same as if you were on the best-seller list? If you write a book, make sure to promote it.
For more than 25 years, Randi Drinkwater has successfully spearheaded high-impact marketing solutions for such global companies as IBM, Cisco Systems and WorldCom/MCI/UUNet. Today, Drinkwater resides as CEO for Alternative Growth Streams, (www.easygettingmorepatients.com) a marketing-membership Web site designed exclusively to empower alternative and integrative health-care practitioners to grow their practices and get more patients/clients. She is well known and respected throughout the industry and is the recipient of the "BPAA Atlanta Peach” and "Southeast Addy” award for marketing excellence.
| 30.8% |
| 0.0% |
| 42.3% |
| 19.2% |
| 7.7% |
Get Social with us on: