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Massage Magazine ©2013 | 5150 Palm Valley Rd. Suite 103 | Ponte Vedra Beach, FL 32082 | P:800.533.4263 F:904.285.9944

Massage News


5/19/2013
A new app for mobile devices lets massage clients locate professional therapists in New York City. … Full Story

•   Americans Exercising Less in 2013

•   New AMTA Executive Director Begins Today

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  • Step Up: Your Massage Community Needs You
  • Your Spa Career: When Working for Someone Else is the Best Choice
  • 6 Ways to Market Aromatherapy Massage
  • The Modern Massage Client: Earn Loyalty through Memberships, Referral Programs and Rewards
  • Financing Your Massage Education

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  1. Deadline for Student Case Report Contest is Approaching - 5/15/2013
    Massage therapy students have until June 1 to submit their applications for the Massage Therapy Foundation's (MTF) Student Case Report Contest. (Also note, students submitting a report must do so prior to their graduation date.) … Read More

  2. $150 Million Allocated to Help Americans Enroll in Health Insurance Coverage - 5/14/2013
    Complementary health care, including massage therapy, is mandated as part of the Affordable Care Act (ACA), which goes into effect in 2014. (See State-by-State Campaign Launched to Support Complementary Health Care's Coverage by Health Insurance, as Mandated by the Affordable Care … Read More

  3. Aromatherapy Could Reduce Nicotine Cravings - 5/13/2013
    Someone craving a Marlboro could do well to reach for an aromatherapy stick instead. … Read More

  4. New Grant Program Launched for Massage Students and Schools - 5/9/2013
    A new grant program will benefit both massage students and schools. BIOTONE massage-and-spa-product company and Biofreeze analgesic company have introduced the Helping Hands Gifts for Growth™ Grant Program, which will support professional massage therapy students in their educational pursuits or endeavors to launch a massage therapy practice. … Read More

  5. Apply Now for Educational Scholarships - 5/7/2013
    Two educational scholarships—one for $1,000 and one for $500—will be awarded at the end of June to two massage students, by Massage Without Borders, an organization that raises and distributes funds to massage therapists in need of assistance. … Read More

  6. Massage Therapy Foundation to Get New Executive Director - 5/6/2013
    In a move intended to create more independence from the American Massage Therapy Association (AMTA) for the Massage Therapy Foundation, (MTF), the MTF will get a new executive director. … Read More

  7. Childhood PTSD Causes Lifelong Gene Changes - 5/4/2013
    Stress disorders including post-traumatic stress disorder (PTSD) can be alleviated by massage therapy. New, unrelated research indicates abuse during childhood results in gene changes that persist into adulthood. … Read More

  8. If You're Stressed, Make Like Smalley - 5/3/2013
    A popular 1990s-era Saturday Night Live character, Stuart Smalley, would gaze into a mirror and declare, I'm good enough, I'm smart enough, and doggone it, people like me. Now, research may have caught up with Smalley's habit of positive affirmation. … Read More

  9. Reflexology Reduces Pain - 5/2/2013
    Could hands-on health care replace painkillers? Massage therapists know the answer to that question firsthand. … Read More

  10. New Massage Student Scholarship Launched - 5/1/2013
    A group of massage businesses has partnered to create a new massage student scholarship of $1,000 to be used toward massage school tuition, along with a one-year massage liability insurance policy. … Read More

  11. For Self-Care, Remember Your Omega-3's - 4/30/2013
    The largest study to date indicates eating foods that contain omega-3 fatty acids—found in foods including fish, flaxseed and chicken—and avoiding saturated fats, meat and dairy foods may be linked to preserving memory and thinking abilities. … Read More

  12. Painkillers Cause Problems in Competitive Athletes - 4/29/2013
    Massage therapy is a growing presence at sporting events, offered both pre- and post-event, primarily for increased flexibility and pain relief, respectively. New research indicates competitive athletes who opt for pain medication suffer from increased pain and gastrointestinal distress than do athletes who refrain from taking pain medication. … Read More

  13. Massage Therapy on Tour in 2013 - 4/28/2013
    Americans who catch the 2013 AMTA Massage Therapy Tour will have the opportunity to learn about the benefits of massage—and receive some hands-on help too. … Read More

  14. Smokers Experience More TMD Pain - 4/27/2013
    If a massage client smells like Marlboros, the therapist might want to check for jaw dysfunction. In new research, investigators found cigarette smokers with temporomandibular disorders (TMD) reported higher pain severity than nonsmokers with TMD. … Read More

  15. Idaho's Massage Law Goes into Effect July 13 - 4/26/2013
    Beginning July 13, it will be unlawful to practice massage therapy in Idaho without a state license. … Read More

  16. Move Toward Massage Licensure Under Way in Indiana - 4/26/2013
    Indiana currently offers its massage therapists voluntary state certification. A bill that has passed the Indiana Senate and is winding its way through the House of Representatives would require licensure of the state's massage therapists. … Read More

  17. Rheumatoid Arthritis Symptoms Alleviated by Massage - 4/25/2013
    Massage therapy has been found to benefit symptoms related to rheumatoid arthritis in the upper limbs. … Read More

  18. Special Business Issue for Massage Therapists Arriving on Newsstands Now - 4/24/2013
    MASSAGE Magazine's Annual Business Issue is arriving in mailboxes and on newsstands around the U.S. now. … Read More

  1. Strawberries and Blueberries May Cut Heart Attack Risk in Women - 3/24/2013
    Eating three or more servings of blueberries and strawberries per week may help women reduce their risk of a heart attack by one-third, according to research from the University of East Anglia in collaboration with the Harvard School of Public Health.

  2. Poor Stress Responses May Lead to Obesity in Children: Can Massage Therapy Help? - 3/19/2013
    Children who overreact to stressors may be at risk of becoming overweight or obese, according to researchers at Penn State and Johns Hopkins University.

  3. Experts Share Latest Findings at 6th International Congress on Vegetarian Nutrition - 1/29/2013
    The latest research and breakthroughs in vegetarian nutrition will be showcased as Loma Linda University hosts a gathering of top experts from all over the world for the 6th International Congress on Vegetarian Nutrition, scheduled Feb. 24 to 26.

  4. Practicing Hot Yoga During the Cold Weather Months - 1/10/2013
    There are benefits to practicing hot yoga during the winter months. Not only do you get a break from the chilly weather, but performing yoga in such a warm space makes the exercise extra challenging, so you feel like you get an especially good workout.

  5. Five Natural Health Tips to Prevent Diabetes - 11/13/2012
    November is American Diabetes Month. Physicians from National University of Health Sciences, a leading university for advanced degrees in complementary and alternative health, are offering natural health tips that may help you reduce your risk for contracting type II diabetes.

  6. Study Pinpoints Just How Much Exercise Is Good for Mental Health - 10/23/2012
    Scientists and devotees of regular exercise have long known that fitness keeps minds healthy as well as bodies. In addition to regulating weight and building muscle strength, exercise improves self-esteem, lessens anxiety, calms the nerves and elevates the mood and vitality. But what is the optimum amount of physical activity associated with better mental health?

  7. How to Check Your Skin for Skin Cancer - 10/11/2012
    Skin cancer is the most common cancer in the U.S., and finding spots that could be cancerous is as simple as looking at your skin. Now a new video, Skin Self-Exam: How to Do, from the American Academy of Dermatology, demonstrates how to check your skin and what to look for.

  8. The American Heart Association Certifies Pecans as Heart-Healthy Food - 8/21/2012
    Pecans are now designated as heart-healthy when enjoyed as part of a healthy eating pattern by the American Heart Association's Heart-Check Certification Program (www.heartcheckmark.org), according to the National Pecan Shellers Association (NPSA).

  9. Meditation Practice May Decrease Risk for Cardiovascular Disease in Teens - 6/20/2012
    Regular meditation could decrease the risk of developing cardiovascular disease in teens who are most at risk, according to Georgia Health Sciences University researchers.

  10. Chinese Meditation IBMT Prompts Double Positive Punch in Brain White Matter - 6/19/2012
    Scientists studying the Chinese mindfulness meditation known as integrative body-mind training (IBMT) say they've confirmed and expanded their findings on changes in structural efficiency of white matter in the brain that can be related to positive behavioral changes in subjects practicing the technique regularly for a month.

The latest news from wires and the Web...
  1. New Research Showcases Pain-Management Benefits of Massage Therapy - 5/16/2013
    Massage therapy may be a helpful pain-management strategy for individuals suffering from metastatic cancer and rheumatoid arthritis, in addition to post-cardiac surgery, according to new research gathered by the American Massage Therapy Association (AMTA).

  2. Dermalogica Launches New Website to Accommodate Product Demand  - 5/16/2013
    Dermalogica has announced its new and improved website, www.dermalogica.com/, for the U.S. market, developed to bring the brand's hallmarks of education and professional skin care consultation within a mouse click.

  3. Massage Therapists: Win a Portable Massage Table Package from Custom Craftworks - 5/14/2013
    MASSAGE Magazine partners with Custom Craftworks to offer one lucky Facebook fan a chance to win a massage table package from Custom Craftworks during the month of May.

  4. The Massage Therapy Foundation Thanks Sponsors for Support at Massage Research Conference - 5/14/2013
    The Massage Therapy Foundation (MTF) is pleased to announce the 2013 International Massage Therapy Research Conference was a success with nearly 300 massage therapists, nurses, doctors, researchers, educators and others in allied health care professions in attendance

  5. Bioelements Announces 2013 World-Class Spas - 5/13/2013
    Bioelements professional skin care has announced its 2013 World Class and World Class Elite spas. Chosen to represent the country's best in spa amenities, each World Class spa provides dedication to excellence in the spa industry.

  6. New Executive Director Announced at Milady - 5/10/2013
    Milady, part of Cengage Learning and a leading provider of beauty and wellness learning solutions, has appointed Sandra Bruce as its new executive director. Bruce is filling the position that was previously held by Dawn Gerrain, who is now operating as the vice president and general manager of skills and product planning with Cengage Learning.

  7. Institute for Integrative Healthcare Studies Announces New NCBTMB Board Certification Savings - 5/10/2013
    The Institute for Integrative Healthcare Studies (IIHS), approved by the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) as a continuing education approved provider (#049478-00), has announced it has developed a savings plan—eligible on 100 of its 125-plus home-study continuing education courses.

  8. Two Massage Industry Leaders Partner to Benefit Massage Students and Schools - 5/9/2013
    BIOTONE® and Biofreeze® have introduced the Helping Hands Gifts for Growth™ Grant Program, which will support professional massage therapy students in their educational pursuits or endeavors to launch a massage therapy practice.

  9. Massage Therapy Foundation Board Announces New Executive Director - 5/2/2013
    The Massage Therapy Foundation (MTF) Board of Trustees has announced that Gini S. Ohlson, the American Massage Therapy Association's (AMTA) current foundation director, will become its executive director on July 1, 2013.

  10. College of Southern Maryland Wins Award from Massage Warehouse - 5/2/2013
    The College of Southern Maryland has won Massage Warehouse's 2013 Ultimate New Graduate Award. The award was presented at the 17th annual Associated Bodywork & Massage Professionals (ABMP) School Issues Forum.

  1. Tap Topicals for Pain Management
    by Brandi Schlossberg
    Massage therapists work hard to ensure each client receives the best possible care. Giving a great massage often equates to easing the aches and pains, tension and stress that plague so many people. Primarily, massage therapists use their hands to effect such healing; however, faster, stronger and longer-lasting results may be achieved by massage therapists who mix topicals into their protocol for pain management. Read More

  2. Roll it Out: Promote Wellness with Rollers
    by Allison Hartigan
    Incorporating self-care exercises into your daily routine is a must if you seek a long-term career practicing massage therapy. If you aren’t doing enough to nurture yourself on a daily basis, then the foot roller may be the ideal self-care solution you seek, as it can easily be incorporated into a massage therapist’s on-the-go lifestyle. Read More

  3. Improve Client Outcomes with Manual Therapy
    by Amanda Cuda
    When is a frozen shoulder not just a frozen shoulder? When is a muscle spasm not just a muscle spasm? Answer: When they’re reactions to something more complicated going on in the body. This is according to Ayelet Connell-Giammatteo, a practitioner of Integrative Manual Therapy (IMT), a compilation of assessment and treatment methodologies that address pain, dysfunction and disability. Read More

  4. Attract Clients with Sports Massage Taping
    by Jeremy Maready
    As a sports massage therapist, you know weekly sessions with your clients aren’t always enough to soothe the aches and pains of the high school athlete or weekend warrior. But by adding a cost-effective component, such as sports massage taping, to your practice, you can simulate your healing methods to span the intervals between scheduled appointments. Read More

  5. Sound Therapy Complements Massage
    by Brandi Schlossberg
    In most cases, the biological rhythm of life is set to external beats, or cues. A circadian rhythm, for instance, typically corresponds to the cue of light, as it comes and goes with the sun. In pace with the daylight, we set our sleep cycles and define our days. Read More

  6. Boost Client Comfort with Heat and Cold Therapy
    by Brandi Schlossberg
    In the healing realm of massage therapy, client comfort is a top priority. Massage therapists should take time to consider every detail that could boost—or potentially inhibit—a client’s comfort level. Oftentimes, it’s the seemingly small touches that make the difference between a good massage and a great one. Read More

  7. A Healthy Burn: Use Caution with Candles
    by Brandi Schlossberg
    Just like fluffy linens and soothing music, candles can add to the healing, relaxing nature of massage. However, not all candles are created equal. Some of those soft lights may actually be harming you and your clients, rather than helping. ... Read More

  8. A Potent Blend - AROMATHERAPY AND MASSAGE
    by Brandi Schlossberg
    Using plant extracts to foster wellness has, like healthy touch, been practiced for thousands of years. In a manner both natural and noninvasive, aromatherapy promotes relaxation, improves circulation and boosts one’s sense of wellbeing. The combination of ... Read More

  9. Integrative Reflexology: Beyond the Feet
    by Brandi Schlossberg
    Seventy years ago, Eunice Ingham’s Stories the Feet Can Tell was first published. This thrust the practice of reflexology into the spotlight, as Ingham began touring North America, presenting seminars on reflexology. Ingham was a pioneer of reflexology ... Read More

  10. The Web Propels Education's Evolution
    by Brandi Schlossberg
    From baby shoes and banking to diets and dating, the Internet has a prominent place in nearly every aspect of modern life. Even massage therapy, with human contact at its core, is being swept up in the wave of the World Wide Web. As technology advances ... Read More

  11. Stay Fresh with Continuing Education
    by Brandi Schlossberg
    One key to a vibrant life is to continue on the quest for new knowledge. When we stop pushing ourselves to learn, grow and adopt fresh information,our daily routines can become stagnant and perhaps even a little bit boring. Fortunately, in the field of ... Read More

  12. Be Ready for Risks
    by Brandi Schlossberg
    Imagine this: Last night, temperatures in your town dipped below zero, and unbeknownst to you, a slick coat of ice formed on the stairs leading up to your massage practice. Your first client of the day should arrive any minute. You check your watch and ... Read More

  13. The Benefits of Belonging
    by Amanda Cuda
    You've received the proper training, the necessary licensing, a good location and the right equipment. You might think you have everything you need to be a successful massage therapist—but have you considered ... Read More

  14. Separate All-Natural Concern for Your Well-Being from All-Hype
    by Brandi Schlossberg
    Whether you’re shopping for laundry detergent or strawberry preserves, if the label says "natural," you may be more inclined to pick that product. The word natural seems to imply a commodity is free of synthetic ingredients. Unfortunately, it's not that ... Read More

  15. Light Touch, Big Impact
    What's on your wish list? Expanding your customer base to reach more clients? Broadening your skill set to enhance your services and increase revenue? Increasing the perceived value of your services to support higher prices for what you offer? Extending your career by ... Read More


Suzanne Scurlock-Durana
Suzanne Scurlock-Durana
Across Borders - Hearts are the Same
5/18/2013
May 18, 2013 As the third day of this wonderful training closes, I am struck by how the healing process crosses all borders. Whether you are a ... Read More
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Ann Catlin
Ann Catlin
What Would be in Your Time Capsule?
5/17/2013
I'm lucky to have a beautiful park in my neighborhood. It's called Phelps Grove Park and tomorrow marks its 100th birthday as a city park in ... Read More
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Felicia Brown
Felicia Brown
What a Great Massage COMMUNITY We Have!
5/14/2013
Hardly a week goes by that I am not amazed, awed , or  touched by something someone in our profession does. From people like Gloria Coppola ... Read More
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Ryan Hoyme
Ryan Hoyme
How To Create A Mobile Spa Business with Helen Hodgson
5/09/2013
Helen was live tonight and she talked about: How To Create A Mobile Spa Business. http://www.youtube.com/watch?v=K01S98esoFo Sponsors: ... Read More
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John Barnes
John Barnes
Cats
5/08/2013
In my over 50 years of experience I have found that myofascial restrictions are the cause of the majority of the symptoms of pain, headaches, fibromyalgia ... Read More
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Karen Ball
Karen Ball
When Was the Last Time You Ran From a Saber-toothed Tiger?
5/06/2013
I recently read a very interesting article in the May issue of Fast Company about a cardiologist and systems engineer who are raising eyebrows and hope ... Read More
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Karen Menehan
Karen Menehan
Let's Support Cruelty-Free Products
5/06/2013
Whenever we've run articles about animal massage—be it for horses, dogs, cats or hippos—the response from our readers has been positive. After all, animals have muscles ... Read More
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Laura Allen
Laura Allen
A Change for the Better at the Massage Therapy Foundation and AMTA
5/05/2013
This past week the Massage Therapy Foundation announced that Gini S. Ohlson will become the new Executive Director of the organization, ... Read More
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Paul Lewis
Paul Lewis
The Best Therapy...Sometimes Forgotten
5/04/2013
I was one of the speakers at the GBS/CIPD National Conference and I spoke about Massage therapy as a complimentary treatment managing discomfort and pain in joints, muscles ... Read More
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Rick Goggins
Rick Goggins
Organizational well-being
4/30/2013
Just a quick post to bring up the concept of organizational well-being and the benefits it can have for employees and clients. If you work in ... Read More
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Irene Smith
Irene Smith
Integrating Touch Into Massage Therapy
4/23/2013
I was beginning to feel very  relaxed, vulnerable and safe when my massage practitioner said, “Excuse me, I have to take this.” I was jarred and ... Read More
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Jane from Maine
Jane from Maine
Sports Massage
4/22/2013
Back in the day when I worked for a busy chiropractor this is the time of year where we would begin to see the shoulder injuries ... Read More
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Success from the Start: Business Principles for Massage Therapists
F.A. Davis Publishing Company

Success from the Start: Business Principles for Massage Therapists


Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career of your choosing as an employee, independent contractor or business owner.

Product Features
  • The only book that defines a systematic approach to creating a flawless client experience
  • Explore your own intentions and passions for becoming a practitioner
  • In-depth discussions address money relationships and financial health, marketing and social media
  • “Your Path as an Employee,” includes how to choose an employer, resume writing and interview skills
  • Business principles every massage therapist should know: licensure, insurance, legal concerns
  • Free business plan template—online at DavisPlus—for you to complete as you work through activities

Success from the Start: Business Principles for Massage Therapists costs $39.95.

F.A. Davis Publishing Company
1915 Arch Street
Philadelphia, Pennsylvania, 19103
(215) 568-2483
http://fadavis.com

View more MASSAGE products


Massage Therapist Self-Care: Find Alternatives to Using Your Fingers and Thumbs

by Lauriann Greene, C.E.A.S., and Richard W. Goggins, C.P.E., L.M.P.

Massage Therapist Self-Care: Find Alternatives to Using Your Fingers and Thumbs, MASSAGE MagazineMassage therapists tend to overuse their fingers and thumbs in their work, which can lead to musculoskeletal disorders such as carpal tunnel syndrome and DeQuervain's thumb. There are times when you may feel you must use your fingers or thumbs to do your work, but there are likely many other times when you could easily substitute other techniques using other parts of your body to do the same work and get the same results.

Be sure to palpate lightly first to find the spot you want to treat, mark it with your thumb or fingers, and then apply pressure with another part of your hand or arm. Vary the part of the hand or arm you use to apply pressure, so you don't use one part exclusively or repetitively.

To save your delicate, easily-injured fingers and thumbs, try using the following suggestions to perform techniques and apply pressure:

  • Forearms.
  • Knuckles: alternate using the proximal and middle phalanges. If you want to use one knuckle, it's best to use the middle knuckle on your middle finger, since it naturally sticks out more, and you can use the fingers on either side for lateral support.
  • Edge of the hypothenar area: the edge of the palm between the pinky finger and the styloid process of the ulna. Use in the same way you'd use your knuckles.
  • Elbows: for working on larger muscles that are not close to potential endangerment sites.
  • Ulnar stylus.
  • Hand tools.

Save Your Hands, MASSAGE MagazineReproduced with permission from Save Your Hands! The Complete Guide to Injury Prevention and Ergonomics for Manual Therapists, Second Edition, by Lauriann Greene, C.E.A.S., and Richard W. Goggins, C.P.E., L.M.P., © 2008 Gilded Age Press. For more information, visitwww.saveyourhands.com. Read their blog here.

There's an App for That! Top Tech Tools for Massage Studios and Spas

by Ted Guggenheim

There's an App for That! Top Tech Tools for Massage Studios and Spas, MASSAGE MagazineTechnology can be a Catch-22 for many small businesses. While technology can often help streamline operations and ease communication between staff and clients, it can also be a source of frustration, because it often takes time and energy to get staff--and clients--up to speed.

To help ease that frustration, here are some simple ways to integrate the use of mobile technologies to ensure your massage practice, spa or salon has found its way into the 21st Century.

1. Communication. It's all about texting. Surveys show more than a third of your clients prefer to text than talk. Texting is the easiest way to communicate with friends and family, so why not make it easy for clients to receive communication from you via text? While, one-way texting (often referred to as "push-texting") using short codes is one option for marketing and communicating with your clients, you can also turn your existing landline into a two-way text number via an iPad app such as TextUs.Biz.

2. Pay up. Mobile payments are becoming more common, as companies like Square and PayPal make it easier to streamline the point of sale (POS). iPads have virtually eliminated the need for a space-taking, clunky POS system with simple apps that offer intuitive interfaces for both the massage therapist and client.

3. What time? Online scheduling was certainly revolutionary when it appeared on the scene, but now technology has advanced even more with iOS apps that allow scheduling to happen on the go from companies like Vagaro. Apps abound and enable you to book a client while you're on the beach, in line for a movie or on a ski lift. Just because your physical doors are not open for business, shouldn't mean your clients can't reach you directly to schedule their next appointment.

4. Edutainment. We've all heard about social media, but free social media apps like Twitter, Vimeo, Instagram, Pinterest and, of course, Facebook can offer the chance for you to engage, inform and educate your client base. Engaging customers via these apps allows your business to promote a vibrant, exciting personality to retain and attract customers.

Ted Guggenheim, MASSAGE MagazineTed Guggenheim is the co-founder and president of TextUs.Biz, a company dedicated to making it easy for small businesses to send and receive text messages with customers from their computer or iPad. Guggenheim and his team of developers are located in Boulder, Colorado. E-mail him at ted@textus.biz and follow on Twitter @TextUsBiz.

Poll of the Week Quick Poll

Poll of the Week Previous Poll
Do you offer signature services in your massage practice?
Yes
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No
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Seated Shoulder, Chest and Arm Myofascial Release

Seated Shoulder, Chest and Arm Myofascial Release
5/16/2013
Walt Fritz of Foundations in Myofascial Release Seminars (http://www.waltfritzseminars.com) discusses and demonstrates seated shoulder, chest and arm myofascial release.

Bruce Baltz Demonstrates Stone Massage for the Feet

Bruce Baltz Demonstrates Stone Massage for the Feet
5/16/2013
Bruce Baltz of Bon Vital (http://www.bonvital.com) demonstrates a foot and leg massage using hot and cold stones.

Secret Headache Muscles and How to Look for Tight, Sore Muscles

Secret Headache Muscles and How to Look for Tight, Sore Muscles
5/16/2013
Taya Countryman of (http://structuralrelieftherapy.com/) discusses pain at the base of the skull and the secret whiplash muscles.




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