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Massage News


5/30/2012
Many massage therapists in the U.S. have volunteered as members of disaster-relief teams. A new report shows that massage therapists in Japan are called into service after emergencies as well. … Full Story

•   Massage Therapists: You Have 48 Hours Left to Enter the Seminars at Sea Giveaway

•   MASSAGE Magazine Partners with Hands for Heroes

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•   Massage Envy Performs One Millionth Facial

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  1. People with Arthritis Often Experience Anxiety, Depression - 5/24/2012
    Researchers have found that 33 percent of Americans over age 45 who have arthritis suffer from anxiety or depression, with anxiety more prevalent. … Read More

  2. Spinal Massage and Manipulation Reduce Headache Pain - 5/23/2012
    In new research, applied cervical and upper thoracic massage and manipulation reduced headache-pain intensity in patients with migraine headaches. … Read More

  3. Survey Highlights Massage Therapists' Opinions on Conventional Medical Care - 5/22/2012
    A new survey of massage therapists shows that massage therapists are ambivalent toward conventional medicine; however, many use such health care, encourage clients to do so, and see involvement of both complementary (CAM) and conventional medicine as crucial to health, according to an abstract published on www.pubmed.gov. … Read More

  4. Massage Association Works to Educate Public, Press - 5/21/2012
    The American Massage Therapy Association (AMTA) announced today it is working to educate the mainstream media and the general public on the health benefits of massage therapy. … Read More

  5. Aromatherapy Massage Reduces Menopausal Symptoms - 5/20/2012
    Symptoms of menopause include anxiety and hot flashes. New research shows both massage and aromatherapy massage reduce menopausal symptoms. … Read More

  6. New Online Tool Helps Massage Therapists Find Financing - 5/19/2012
    Securing financing—for business expansion, to purchase high-end spa equipment or other reasons—is essential to growing a successful massage practice. … Read More

  7. For Self-Care, Nutrition May Help Prevent Alzheimer's Disease - 5/18/2012
    A new study suggests that eating foods that contain omega-3 fatty acids, such as fish, chicken, salad dressing and nuts, may be associated with lower blood levels of a protein related to Alzheimer's disease and memory problems. … Read More

  8. Massage Organization Representatives Attend Leadership Summit - 5/17/2012
    Representatives from seven massage therapy organizations gathered for a second leadership summit earlier this month in Chicago, Illinois, to discuss topics including portability, consistency of practice standards, entry level education, continuing education, discipline/licensure (safety/public protection) and certification. … Read More

  9. MASSAGE Magazine and Hands for Heroes Launch Campaign to Support U.S. Troops - 5/16/2012
    MASSAGE Magazine has teamed up with Hands for Heroes to encourage massage therapists and bodyworkers nationwide to donate their services to our nation's veterans. Hands for Heroes is an organization of professionals who donate their time and skills to provide therapeutic bodywork and massage at no charge to U.S. military veterans. … Read More

  10. MASSAGE Magazine Partners with MINDBODY for free Webinar May 22 - 5/15/2012
    Massage therapists may attend a free social-networking webinar on May 22 to learn techniques for marketing their massage practices. … Read More

  11. Massage Therapy Called "Blazing Healthcare Job" by Major Publication - 5/14/2012
    Massage therapists are included on U.S. News & World Report's new article, The 8 Blazing Healthcare Jobs of 2012. … Read More

  12. Ann Catlin Receives Humanitarian Award - 5/13/2012
    Center for Compassionate Touch Founder Ann Catlin was awarded the ONE Concept Humanitarian Award by ONE Concept at the American Massage Conference, in April, in San Diego, California. … Read More

  13. Canine-Massage Therapist Profile - 5/12/2012
    Animal-massage therapist Claudia Jahraus's work with dogs was described as something that helps her clients benefit greatly. … Read More

  14. Lotion Sales to Benefit Massage Therapy Foundation - 5/12/2012
    During the month of July, massage therapists who purchase lotion from Soothing Touch will be supporting the Massage Therapy Foundation (MTF) as well. … Read More

  15. Research Shows Massage Therapy Improves Heart Rate Variability in Pre-Term Infants - 5/11/2012
    In new research, massage therapy improved heart rate variability in a homogeneous sample of hospitalized, medically stable, preterm male infants, and may improve infant response to exogenous stressors, according to an abstract published on www.pubmed.gov. … Read More

  16. MASSAGE Magazine Partners with Schedulicity in May Facebook Giveaway - 5/10/2012
    MASSAGE Magazine is offering its Facebook fans a chance to win a one-year subscription to Schedulicity, courtesy of Schedulicity, during its May giveaway. Ten winners will receive the prize. … Read More

  17. For Low-Back Pain, CAM Plus Usual Care Trumps Usual Care Alone - 5/9/2012
    New research indicates that massage therapy, chiropractic, acupuncture and other complementary and alternative (CAM) therapies utilized as part of a multidisciplinary, team-based model of care benefit low-back-pain patients significantly. … Read More

  18. Breaking News: Florida Governor Signs Massage PIP Exclusion into Law, Therapists Launch Campaign to Win Back Right to Bill Insurance - 5/8/2012
    On May 4, Florida Gov. Rick Scott signed into a law a bill that will prohibit the state's massage therapists and acupuncturists from billing personal injury protection (PIP) insurance. … Read More

  1. Less Sleep, Disrupted Internal 24-Hour Clock Means Higher Risk of Diabetes and Obesity - 5/9/2012
    A study by researchers at Brigham and Women's Hospital (BWH) reinforces the finding that too little sleep or sleep patterns that are inconsistent with our body's internal biological clock may lead to increased risk of diabetes and obesity.

  2. Stress Contributes to Cognitive Declines in Women with Breast Cancer, Researcher Says - 5/9/2012
    Women undergoing treatment for breast cancer can experience cognitive declines, such as decreased verbal fluency or loss of memory and attention. Often experienced by patients undergoing chemotherapy, the declines have become known as chemo brain. However, a health psychologist at the University of Missouri says chemo brain isn't always to blame.

  3. A Simple, Low-Cost Yoga Program can Enhance Coping and Quality of Life for Caregivers - 3/21/2012
    For every individual who's a victim of Alzheimer's—some 5.4 million persons in the U.S. alone—there's a related victim: the caregiver. Spouse, son, daughter, other relative or friend, the loneliness, exhaustion, fear and most of all stress and depression takes a toll.

  4. Social Networking a Shortcut to Finding Health Experts - 3/20/2012
    It can be difficult for someone outside of a specialist field to identify subject experts and the ever increasing amount of available data can be bewildering. New research, published in BioMed Central's open access journal, Journal of Biomedical Semantics, describes a method of social network analysis, similar to finding friends on Facebook, able to sift through scientific literature and news articles to identify opinion leaders and media experts.

  5. Poor Sleep Linked to Increased Health and Behavior Problems in Young Diabetics - 2/28/2012
    A recent study suggests young diabetics may be struggling to get a good night's sleep, resulting in worse control of their blood sugar, poorer school performance and misbehavior.

  6. Low Levels of Omega-3 Fatty Acids May Cause Memory Problems - 2/28/2012
    A diet lacking in omega-3 fatty acids, nutrients commonly found in fish, may cause your brain to age faster and lose some of its memory and thinking abilities, according to a study published in the Feb. 28, 2012, print issue of Neurology, the medical journal of the American Academy of Neurology.

  7. Washing Away Disease - 12/21/2011
    With holiday gatherings, New Year celebrations and constant travelling, hand washing is one of the most important ways to prevent getting sick and spreading germs. Many illnesses, including the common cold, are spread by not washing hands properly with soap and water. According to statistics from the National Library of Medicine, the common cold accounts for approximately 22 million missed days of school and 20 million absences from work (which includes time away from work to care for sick children).

  8. Tart Cherry Juice Drinkers Gain Sleep Advantage - 12/12/2011
    Americans seeking a better night's sleep may need to look no further than tart cherry juice, according to a new study in the European Journal of Nutrition. An international team of researchers found that when adults had two daily glasses of tart cherry juice, they slept 39 minutes longer, on average, and had up to 6 percent increase in overall sleep efficiency (significantly less nonsleep time in bed), compared to when they drank a noncherry, fruit cocktail.

  9. Chronic Pain in Children and Adolescents Becoming More Common - 12/12/2011
    Children who suffer from persistent or recurring chronic pain may miss school, withdraw from social activities and are at risk of developing internalizing symptoms, such as anxiety, in response to their pain. In the first comprehensive review of chronic pain in children and adolescents in 20 years, a group of researchers found that more children now are suffering from chronic pain and that girls suffer more frequently from chronic pain than boys.

  10. Tips for Eating Healthy on a Budget - 11/21/2011
    According to the U.S. Department of Agriculture, a realistic low-cost at-home food plan is about $110 per week for a family of two and $187 per week for a family of four who have kids older than 6 years old. Even with their low-cost figures, some families may wonder in this economy how to make that work, while still striving to eat healthy meals. The good news is there are many things families can do to help keep costs down, yet eat healthy at the same time

The latest news from wires and the Web...
  1. WebOpenings.com Launches Website for Last-Minute Appointment Bookings for Spas, Salons and Medical Practices - 5/30/2012
    WebOpenings.com has announced the launch of its appointment marketplace that assists spas, salons and medical facilities in filling vacant appointments at full or deep discounted prices for easy booking by consumers.

  2. Avoid Confusion between Narcotic "Bath Salts" and Actual Bathing Salts - 5/30/2012
    Recent news stories regarding the dangers of Bath Salts should not be a cause of concern for individuals who use legitimate bathing salts to sooth aching muscles, according to The Salt Institute.

  3. Massage Heights Announces Recipient of Inaugural Founders Cup Award, which Recognizes Franchisee for Operational Excellence and Dedication to the Brand's Core Values - 5/30/2012
    Massage Heights, an international premium franchise membership massage company that makes regular massage therapy affordable and convenient to the masses announced today that Houston, Texas franchisees Larry and Debbie Weatherford are the recipients of the inaugural Massage Heights Founders Cup Award.

  4. Work of the Entry-Level Analysis Project Begins - 5/30/2012
    Members of the Entry-Level Analysis Project (ELAP) released a project description detailing the workings of the group, its planned activities and its goals.

  5. Common Misconceptions about Chinese Herbs - 5/30/2012
    Chinese herbs can be a natural and effective way to manage one's health, whether they're used to aid healing or reduce side effects that come with various cancer treatments or ailments. Just because they're natural, though, does not mean that they can be taken on a whim. Dr. Edward Lamadrid dispels common myths about taking Chinese herbs.

  6. PerformTex Products Partners with WMI Corp. - 5/29/2012
    PerformTex has announced the Strategic Partnership as an official medical partner to the WMI Corp Global Network. WMI Corporation along with PerformTex will provide a comprehensive Risk Management and Medical/Rescue program that includes coverage of its world-class amateur and professional events, organizations and development worldwide.

  7. Owie Pillow Makes a Difference for Pregnant Women - 5/29/2012
    For Kristine Currier, coping with an uncomfortable seat belt during pregnancy was a struggle she knew she shared with other soon-to-be moms. Rather than persevering through the pain for nine months, she decided to become a mompreneur and create a product that really makes a difference.

  8. Marathon Runner, Hardline Radio Personality Reveals Secret for Staying in Shape - 5/29/2012
    It started in the middle of the night -- a blinding pain that woke Corby Davidson up from a sound sleep. His first thought: I'm dying. The pain in the marathon runner's back was excruciating but, luckily for Davidson, not actually life-threatening.

  9. The Berkana Method of 'Mindful Expressionism' Takes Flight in the Mile High City - 5/29/2012
    Jill Kristin Berkana's progressive Mindful Expressionism Certification Training has been approved by the NCBTMB for continuing education (#451960-12), and international advanced and adventurous bodyworkers are traveling to the heart of Denver, Colorado, to take part in the 250-hour, six-week-long intensive training.

  10. Performance Health Scientific Advisory Committee Members to Present at the 59th Annual American College of Sports Medicine Meeting - 5/29/2012
    Members of the Performance Health Scientific Advisory Committee (TRAC) will be presenting Thera-Band® and Biofreeze® product research at the American College of Sports Medicine 59th Annual Meeting and 3rd World Congress on Exercise is Medicine® in San Francisco, CA, May 29 - June 2, 2012.

  1. Tap Topicals for Pain Management
    by Brandi Schlossberg
    Massage therapists work hard to ensure each client receives the best possible care. Giving a great massage often equates to easing the aches and pains, tension and stress that plague so many people. Primarily, massage therapists use their hands to effect such healing; however, faster, stronger and longer-lasting results may be achieved by massage therapists who mix topicals into their protocol for pain management. Read More

  2. Roll it Out: Promote Wellness with Rollers
    by Allison Hartigan
    Incorporating self-care exercises into your daily routine is a must if you seek a long-term career practicing massage therapy. If you aren’t doing enough to nurture yourself on a daily basis, then the foot roller may be the ideal self-care solution you seek, as it can easily be incorporated into a massage therapist’s on-the-go lifestyle. Read More

  3. Improve Client Outcomes with Manual Therapy
    by Amanda Cuda
    When is a frozen shoulder not just a frozen shoulder? When is a muscle spasm not just a muscle spasm? Answer: When they’re reactions to something more complicated going on in the body. This is according to Ayelet Connell-Giammatteo, a practitioner of Integrative Manual Therapy (IMT), a compilation of assessment and treatment methodologies that address pain, dysfunction and disability. Read More

  4. Attract Clients with Sports Massage Taping
    by Jeremy Maready
    As a sports massage therapist, you know weekly sessions with your clients aren’t always enough to soothe the aches and pains of the high school athlete or weekend warrior. But by adding a cost-effective component, such as sports massage taping, to your practice, you can simulate your healing methods to span the intervals between scheduled appointments. Read More

  5. Sound Therapy Complements Massage
    by Brandi Schlossberg
    In most cases, the biological rhythm of life is set to external beats, or cues. A circadian rhythm, for instance, typically corresponds to the cue of light, as it comes and goes with the sun. In pace with the daylight, we set our sleep cycles and define our days. Read More

  6. Boost Client Comfort with Heat and Cold Therapy
    by Brandi Schlossberg
    In the healing realm of massage therapy, client comfort is a top priority. Massage therapists should take time to consider every detail that could boost—or potentially inhibit—a client’s comfort level. Oftentimes, it’s the seemingly small touches that make the difference between a good massage and a great one. Read More

  7. A Healthy Burn: Use Caution with Candles
    by Brandi Schlossberg
    Just like fluffy linens and soothing music, candles can add to the healing, relaxing nature of massage. However, not all candles are created equal. Some of those soft lights may actually be harming you and your clients, rather than helping. ... Read More

  8. A Potent Blend - AROMATHERAPY AND MASSAGE
    by Brandi Schlossberg
    Using plant extracts to foster wellness has, like healthy touch, been practiced for thousands of years. In a manner both natural and noninvasive, aromatherapy promotes relaxation, improves circulation and boosts one’s sense of wellbeing. The combination of ... Read More

  9. Integrative Reflexology: Beyond the Feet
    by Brandi Schlossberg
    Seventy years ago, Eunice Ingham’s Stories the Feet Can Tell was first published. This thrust the practice of reflexology into the spotlight, as Ingham began touring North America, presenting seminars on reflexology. Ingham was a pioneer of reflexology ... Read More

  10. The Web Propels Education's Evolution
    by Brandi Schlossberg
    From baby shoes and banking to diets and dating, the Internet has a prominent place in nearly every aspect of modern life. Even massage therapy, with human contact at its core, is being swept up in the wave of the World Wide Web. As technology advances ... Read More

  11. Stay Fresh with Continuing Education
    by Brandi Schlossberg
    One key to a vibrant life is to continue on the quest for new knowledge. When we stop pushing ourselves to learn, grow and adopt fresh information,our daily routines can become stagnant and perhaps even a little bit boring. Fortunately, in the field of ... Read More

  12. Be Ready for Risks
    by Brandi Schlossberg
    Imagine this: Last night, temperatures in your town dipped below zero, and unbeknownst to you, a slick coat of ice formed on the stairs leading up to your massage practice. Your first client of the day should arrive any minute. You check your watch and ... Read More

  13. The Benefits of Belonging
    by Amanda Cuda
    You've received the proper training, the necessary licensing, a good location and the right equipment. You might think you have everything you need to be a successful massage therapist—but have you considered ... Read More

  14. Separate All-Natural Concern for Your Well-Being from All-Hype
    by Brandi Schlossberg
    Whether you’re shopping for laundry detergent or strawberry preserves, if the label says "natural," you may be more inclined to pick that product. The word natural seems to imply a commodity is free of synthetic ingredients. Unfortunately, it's not that ... Read More

  15. Light Touch, Big Impact
    What's on your wish list? Expanding your customer base to reach more clients? Broadening your skill set to enhance your services and increase revenue? Increasing the perceived value of your services to support higher prices for what you offer? Extending your career by ... Read More


Suzanne Scurlock-Durana
Suzanne Scurlock-Durana
Emptying the Cup
5/30/2012
May 30, 2012 All my life I have had a propensity for filling my schedule and my life full of friends, events, tasks, and goals to be ... Read More
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Mary Kathleen Rose
Mary Kathleen Rose
Waves of Relaxation
5/29/2012
My friend and colleague Mary Ann Foster, also a massage therapist, relayed this story to me: “During a massage, a new client started to sink into a ... Read More
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Rick Goggins
Rick Goggins
The importance of light
5/28/2012
In my last post I wrote about how much I missed the warmth of the sun during the winter and spring. The sun also provides light, ... Read More
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Laura Allen
Laura Allen
ELAP Work Group Members Announced
5/25/2012
Anne Williams of ABMP has confirmed to me today the members of the group that are working on the Entry-Level Analysis Project that I have ... Read More
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Cliff Smith
Cliff Smith
What are Antioxidants and Why Do You Need Them?
5/24/2012
We often read about how antioxidants are good for us, but what exactly are they, why do you need them and where do you get them? What ... Read More
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Ryan Hoyme
Ryan Hoyme
What's in your product with Dianna Dapkins
5/24/2012
Dianna talks about what's in her products and all about oils, lotions and cremes. http://www.youtube.com/watch?v=99xe3FPme6s Sponsors: Massage ... Read More
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Earl Wenk
Earl Wenk
Stretching Before Competition
5/24/2012
Over the past few years, a great deal of strength & conditioning research has been focused on whether or not static stretching is detrimental to an ... Read More
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Irene Smith
Irene Smith
Comforting
5/24/2012
Recently I had the opportunity of facilitating an inservice for Maitri Aids Residential Care nurses. The inservice was on Comforting and each nurse brought their own ... Read More
comments(2)

Ann Catlin
Ann Catlin
Massage is Emerging as a Best Practice in Culture Change
5/23/2012
It's not just us saying it!  As care communities across the nation adopt person-centered policies and practices they are finding that massage therapy supports this mission.  ... Read More
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Jane from Maine
Jane from Maine
Mothers Day
5/16/2012
Mothers Day. What does it mean? For many it means getting together with your loved ones and celebrating life as you know it. For others it ... Read More
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retailgals
retailgals
AMC Recap
5/15/2012
We had a great time presenting a live class on Profit for Products: Your Unique Position, at the American Massage Conference (AMC) in April. We were excited ... Read More
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Jayne Thomas
Jayne Thomas
Your "Off-Site" Brochure
5/15/2012
Whenever I am in a new location, I look everywhere for massage therapy marketing information. Should I see a brochure, I take the time to notice ... Read More
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Karina Braun
Karina Braun
With a Yogic Mindset Anything is Possible
5/08/2012
The physical and mental benefits that yoga gives you when you practice can create transformation. When I had my injury and long recovery, I definitely used ... Read More
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John Barnes
John Barnes
The Tide has Turned!!!
5/07/2012
Myofascial Release therapists are experiencing a huge “up swell” of interest in Myofascial Release. Their practices are booming. If you have been “on the fence” about ... Read More
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Julie Onofrio
Julie Onofrio
Massage Insurance Billing
5/05/2012
Billing Insurance for massage services has been one of the ways I have been able to stay in the massage profession for 23 years. Right from ... Read More
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Remember to Breathe

by Lauriann Greene, C.E.A.S., and Richard W. Goggins, C.P.E., L.M.P.

Remember to Breathe, MASSAGE MagazineMany massage therapists unconsciously hold their breath or breathe shallowly while they work. The most common cause is tension. It can be emotional tension, due to stress or anxiety, or physical tension due to awkward postures, fatigue or a number of other causes.

Your tissues need oxygen to function properly, so any decrease in breathing is problematic for your musculoskeletal health. It also becomes a vicious circle: you feel stressed or uncomfortable, so you breathe shallowly; the lack of breath causes more tension, which leads to more shallow breathing, and so on. Working with that kind of tension puts you at risk for work-related injury.

Ask a colleague to watch you work and look for signs of reduced breath like raised shoulders and/or stiffness in the way you move. If your colleague points out that you're not breathing deeply, stop and ask yourself: Do I feel stressed? Am I uncomfortable? Take a moment to adjust your position or your work environment (for example, your table height). Take a deep breath, and as you exhale, think of blowing your stress or discomfort out of the room. As you breathe deeply, your client will likely do the same, which will help her to be more receptive to your treatment.

Get in the habit of doing breathing exercises every day. Try breathing in on a count of five, then out on a count of five while expanding your ribs in all directions (we call this "three-dimensional breathing"). Make sure you're breathing from the diaphragm, deep in the abdomen. With practice, you can make breathing deeply a reflex that dispels tension as you work.

Reproduced with permission from Save Your Hands! The Complete Guide to Injury Prevention and Ergonomics for Manual Therapists, 2nd Edition, by Lauriann Greene, C.E.A.S., and Richard W. Goggins, C.P.E., L.M.P., © 2008 Gilded Age Press, www.saveyourhands.com.

The Hidden Secret to a Growing Referral Network

by Earl Wenk

The Hidden Secret to a Growing Referral Network, MASSAGE MagazineDo you want to make more money and improve your marketing strategy as a massage therapist? If so, then stop accepting tips.

This might sound crazy, but let me explain. We don't tip our physical therapist, doctor or dentist, but people are accustomed to tip their massage therapist. It's not like we are performing a shoe shine, valet parking or some other task the client does not wish to perform themselves. We have specialized education and training to correct muscle imbalances, reduce pain and improve quality of life. Eliminating gratuities can improve the standing of your practice.

Instead, tell your clients, "If you want to tip me, give someone my business card. To tell someone else about me is the best tip I could possibly receive." You will be surprised how well this works. Instead of receiving an extra $5 or $10, you now have a marketing champion, someone who will tell the world about you and your abilities.

Let's look at the math: A monthly client who pays you a $10 tip would add up to $120 per year, whereas a new client returning once per month for $60 per hour would be $720 per year. Not a bad trade-off for giving up $10 cash, is it? Plus, this new client is told the same thing and you are now on your way to a dedicated referral network.

This strategy works great for sports massage, as athletes always talk to one another about training tips and injuries. It has helped me develop a healthy practice while also reducing my overall marketing budget.

Earl Wenk, MASSAGE MagazineEarl Wenk, A.T.C., C.S.C.S., N.C.T.M.B., has more than 17 years of experience in the field of sports medicine, working as a massage therapist, certified athletic trainer, and strength-and-conditioning specialist. He works with athletes of all ages and skill levels, from recreational runners to Olympic and world champions. Visit www.musclewisdom.com to learn about his sports massage workshops.

Poll of the Week Quick Poll

Poll of the Week Previous Poll
What strategy do you use most to retain clients?
Bundled packages and discounts
 16.7%
Daily deals
 16.7%
Excellent customer service
 50.0%
Network at community events
 0.0%
Social media/Web marketing
 16.7%
Leveling the Landscape on the Thorax with Myofascial Release

Leveling the Landscape on the Thorax with Myofascial Release
5/30/2012
Walt Fritz of Foundations in Myofascial Release Seminars (www.waltfritzseminars.com) is at the Oakworks facility (www.massagetables.com) demonstrating compressive myofascial release for the foot.

Allison Ishman on Fascial Link Therapy: Using the Oakworks Proluxe Seville with ABC System

Allison Ishman on Fascial Link Therapy: Using the Oakworks Proluxe Seville with ABC System
5/30/2012
Allison Ishman of Ishman Bodycare Center & Institute teaches fascial link therapy using the Oakworks ProLuxe Seville with Adjustable Breast Comfort System (www.oakworks.com).

Pregnancy Massage: Safe Positioning & Helpful Tips

Pregnancy Massage: Safe Positioning & Helpful Tips
5/30/2012
Claire Marie Miller teaches safe positioning and helpful tips for pregnancy massage on the Oakworks Side Lying Positioning System.




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