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Coffee May Help Small Blood Vessels Work Better, Study Says - 11/21/2013
The caffeine in a cup of coffee might help your small blood vessels work better, according to research presented at the American Heart Association's Scientific Sessions 2013.
Yoga Practice Benefits Chronic Obstructive Pulmonary Disease Patients - 11/7/2013
Training in the practice of yoga can help improve the quality of life in patients with chronic obstructive pulmonary disease (COPD), according to a new study.
Exercise Can Help Treat Depression - 10/31/2013
According to a review by doctoral candidate George Mammen and published in the October issue of the American Journal of Preventive Medicine, moderate exercise can actually prevent episodes of depression in the long term.
Mayo Clinic Study Shows Younger Fibromyalgia Patients Report Worse Symptoms - 10/29/2013
According to a new Mayo Clinic study, young and middle-aged fibromyalgia patients reported worse symptoms and poorer quality of life than older patients.
National Institutes of Health Finds More Benefits to Practicing Restorative Yoga - 10/21/2013
Yoga's health benefits may go beyond stress reduction. A study funded by the National Institutes of Health (NIH) found that for overweight women, restorative yoga may offer a way to trim subcutaneous fat.
Training in Mindfulness Can Reduce Stress and Burnout - 9/6/2013
According to a new study conducted by the Center for Investigating Healthy Minds (CIHM) at the University of Wisconsin-Madison Waisman Center, teachers who practice mindfulness are better able to reduce their own levels of stress and prevent burnout.
Volunteering May Improve Mental Health and Help You Live Longer - 8/27/2013
A new study published in the open-access journal BMC Public Health finds volunteering may improve mental health and help you live longer.
Research Shows Aromatherapy May Help Relieve Nausea After Surgery - 8/23/2013
Aromatherapy and intravenous administration of a simple sugar solution may relieve nausea and vomiting after surgery, according to research published in the September issue of Anesthesia & Analgesia.
Coffee, Tea Consumption May Reduce Fatty Liver - 8/20/2013
An international team of researchers led by Duke-NUS Graduate Medical School (Duke-NUS) and the Duke University School of Medicine suggest increased caffeine intake may reduce fatty liver in people with nonalcoholic fatty liver disease (NAFLD).
Mediterranean Diet Boosts Brain Power in Aging Adults - 6/17/2013
A Mediterranean diet with added extra-virgin olive oil or mixed nuts seems to improve the brain power of older people better than advising them to follow a low-fat diet, indicates research published online in the Journal of Neurology Neurosurgery and Psychiatry.
Massage Heights COO to Appear on 'Undercover Boss' - 12/9/2013
Massage Heights's chief operating officer, Shane Evans, has decided to go undercover inside a few of the company's locations on CBS' Undercover Boss, in an episode that airs Dec. 13 at 8 p.m. EST.
International SPA Association Announces New Board Members, Officers - 12/6/2013
The International SPA Association (ISPA) has announced its 2014 board of directors and officers.
Massage Envy Spa Reaches New Franchise Agreement Milestone - 12/4/2013
Massage Envy Spa, a pioneer and national leader of professional, convenient and affordable massage and spa services, has announced the signing of its 1,200th franchise agreement.
BIOTONE Announces First-Ever Black Friday Sale - 11/26/2013
Because this year's shopping season is only four weeks compared to the five weeks shoppers were given last year, BIOTONE has announces its first-ever Black Friday Sale.
National Certification Board for Therapeutic Massage & Bodywork Welcomes New Board Members - 11/21/2013
The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) has announced important transitions for the NCBTMB board of directors with the appointments of Michael McGillicuddy and Bruce Baltz, effective immediately. Elected members Teresa M. Matthews and Dr. Stuart Watts will also join the NCBTMB board of directors beginning Jan. 1, 2014.
Franklin Method Releases Fascia Massage Tool - 11/20/2013
New from the Franklin Method® are Franklin Fascia Massagers, self-care tools that stand out from the self-massage crowd with their unique spikey exteriors.
Holistic Massage Training Institute Announces College Credits Agreement - 11/19/2013
Holistic Massage Training Institute in Baltimore, Maryland, recently entered into an articulation agreement with Anne Arundel Community College in Arnold, Maryland. Graduates of Holistic Massage Training Institute's program may now receive 19 college credits.
BestMassage Now Offers Sustainable Paper Lamps from Thailand - 11/19/2013
BestMassage has added Thai Saa Paper Wood Lamps to its massage products line.
MINDBODY Launches MINDBODY Connect - 11/19/2013
MINDBODY Inc., the leading provider of wellness business management software, has launched MINDBODY Connect, a new mobile app that grants public access to the world's largest and fastest-growing wellness network.
Free Consumer Biofreeze Sample Program Announced by Performance Health - 11/18/2013
Biofreeze®, the number-one clinically used and recommended topical pain reliever, is now available for consumer trial and through the ease of online ordering.
Dolphin II Massage Chair™ (Soft Touch)
This chair offers a unique telescoping design to allow adjustments from vertical to full horizontal, giving access to massage the lower back effectively without overstraining arms, wrists and shoulders as you work.
Dolphin II Massage Chair™ (Soft Touch) costs $585 and up.
380 A Morris St., Suite A, Sebastopol, CA
Sign up to receive a free Liquiderma Variety Pack from PINO Natural Spa Therapy. This variety pack includes massage creme, massage lotion and massage oil, from Germany’s leading brand for quality massage products since 1922. The Liquiderma line of massage products is designed to be gentle on skin while providing care and protection to therapists’ hands.
• .5 ounces of Liquiderma Basic Massage Creme
• .5 ounces of Liquiderma Super Soft Massage Lotion
• .5 ounces of Liquiderma Sensitive Massage Oil
This free sample will be offered from Dec. 1 through Dec. 31, 2013, and is available to U.S. residents only. There is a limit of one sample per person.
PINO Natural Spa Therapy
5701 Buckingham Pkwy., Suite F
Culver City, CA 90230
by Lauriann Greene, C.E.A.S., and Richard W. Goggins, C.P.E., L.M.P.
Using good body mechanics is not only better for your health, it also makes the massage work you do feel better to your clients.
Working with larger muscle groups and body weight will make your movements smoother and more flowing. Hands that are tense, stiff and unyielding because you are generating force using only the upper extremity will feel bad to your massage client while causing stress and discomfort for you. You want to relax your clients, not transmit your tension to them.
Let your hands relax, so they can mold to the individual contours of your client's body. Lean in with your body weight to apply pressure rather than push with your arms, since that type of movement can feel stiff and aggressive to your clients. Keep your hips and knees soft, so you can more easily use the strong muscles of your legs to create movement.
When your clients perceive your touch as fluid, relaxed and assured, they will be more confident in your skill as a massage-and-bodywork professional, and more open and responsive to the treatments you provide to them.
Reproduced with permission from Save Your Hands! The Complete Guide to Injury Prevention and Ergonomics for Manual Therapists, Second Edition, by Lauriann Greene, C.E.A.S., and Richard W. Goggins, C.P.E., L.M.P., © 2008 Gilded Age Press. For more information, visit www.saveyourhands.com. Read their blog here.
by Evan Kaltschmidt
Keeping abreast of today's technologies is key to developing and improving your business—and mobile servicing is the latest frontier. Smartphone and tablet applications can help build your brand, provide convenience for your customers and increase efficiency, all of which enhance your bottom line.
If you have multiple businesses or locations, mobile application marketing can most certainly contribute to leveraging your operational success. It can bridge the gap of communication within your network and also build trust with your massage clients in a medium that is easy and preferable in today's social-based economy.
Mobile apps offer customers an easy way to manage and access their activity with your business. If customer service is your primary focus, then apps maximize convenience—literally, at your fingertips—which in turn helps you win points with your consumers.
Consider the importance of different features in generating proprietary mobile applications. These features should be meaningful in value and ideally engage contact with your clientele.
Successful marketing tools in mobile apps for your massage business can include:
Integrated and efficient technologies allow you to gain an innovative edge in day-to-day operations. They offer opportunities to provide substantial service to your clients, and the added convenience enhances the overall experience they have with your business and associate with your brand.
Evan Kaltschmidt is the chief operating officer for LaVida Massage Franchise Development Inc., based in Commerce, Michigan. The international massage franchise chain has recently launched its own proprietary application for Apple and Android devices. For more information, visit www.lavidamassage.com/app.php.