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Massage Magazine ©2013 | 5150 Palm Valley Rd. Suite 103 | Ponte Vedra Beach, FL 32082 | P:800.533.4263 F:904.285.9944

Massage News


6/18/2013
The Alliance for Massage Therapy Education (AFMTE) has announced educators Elaine Stillerman and David Lauterstein as the AFMTE, Biofreeze and Bon Vital' Educators of the Year. … Full Story

•   Adolescents' Headaches Linked to Muscular Pain

•   How Work Stress Contributes to Heart Disease

•   C'mon, Get Happy!

•   Boost Your Brain with a Mediterranean Diet

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  • Vitamin D: Are You Getting What You Need?
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  1. Dentists Could be a Niche Massage Clientele - 6/13/2013
    One way to succeed as a massage therapist is to identify a niche clientele to market to. Dental professionals are one type of client with unique pain problems. … Read More

  2. Childhood Disadvantage Related to Adult Pain and Depression - 6/13/2013
    Disadvantages during childhood can lead to persistent pain and depression—conditions that bring many clients to massage therapy—in adulthood. … Read More

  3. Healthy Habits are More Important than Willpower - 6/12/2013
    If your massage clients book regular sessions, they will probably continue to do so even when under lots of stress. … Read More

  4. 6 in 10 Consumers Choose Products Made in the U.S. - 6/10/2013
    An increasing number of massage-and-spa products include the tagline, Made in the U.S. on their labels or marketing materials. … Read More

  5. Who is the Most Empathetic of All? - 6/9/2013
    People tend to think of massage therapists, in general, as empathetic. According to a new study of more than 75,000 adults, middle-aged women—which is the demographic in which most massage therapists fit—are more empathic than men of the same age and than younger or older people. … Read More

  6. New Research Shows Essential Oils Can Affect Blood Pressure - 6/8/2013
    Essential oils may help reduces clients' blood pressure; however, according to new research, long term exposure to them could have a detrimental effect on blood pressure rates. … Read More

  7. Kava Holds Benefits for Treating Anxiety - 6/7/2013
    New research shows kava, a medicinal plant originating in the South Pacific, significantly reduced the symptoms of people suffering anxiety. … Read More

  8. Videos to Help You Grow Your Massage Practice - 6/5/2013
    Most massage therapists wear at least two hats: those of health care professional and small-business owner. … Read More

  9. Protect Your Practice from Fraud - 6/3/2013
    Is your massage practice protected? Small businesses with fewer than 100 employees can lose up to $155,000 due to fraud each year, according to the Association of Certified Fraud Examiners. … Read More

  10. What To Do About Whiners - 6/1/2013
    Do you employ massage therapists or other workers in your practice? If so, you will do so to address whiners, or employees who constantly complain. … Read More

  11. Linebacker in the News for Spending a Half Million Dollars on Massage and Other Complementary Care Annually - 5/31/2013
    Forbes magazine recently reported on the health care practices of a leading professional athlete. … Read More

  12. Social Networking Now Deeply Rooted in Human Social Practices - 5/30/2013
    Massage therapists who use social networking to promote specials, market their practices and educate clients could be tapping into a deep need for human connection. … Read More

  13. Chronic Pain Linked to Anxiety - 5/29/2013
    Stress relief, pain relief and freedom from anxiety—these effects and more result from regular massage therapy. … Read More

  14. The Most- and Least-Stressful Places to Live - 5/28/2013
    Hawaii is the least stressful place to live in the U.S., according to a new Gallup poll, and West Virgina is the states where most people are stressed. … Read More

  15. The June issue of MASSAGE Magazine, featuring Cranial Therapies, is on Newsstands Now - 5/27/2013
    MASSAGE Magazine's June issue, with a focus on cranial therapies, is arriving in mailboxes and on newsstands around the U.S. and Canada now. … Read More

  16. Concern about Global Warming is on the Rise in the U.S. - 5/26/2013
    Running a green, or environmentally healthy, massage practice can mean anything from recycling to choosing to offset one's carbon use. But no matter what environmentally smart choices you make, letting clients know about them could help your brand image. … Read More

  17. The Upward Spiral of Positive Emotions and Positive Health - 5/25/2013
    Massage therapy has been shown in numerous studies to reduce depression and improve mood. New, unrelated research indicates how positive emotions help build physical health. … Read More

  18. Free Business Advice for Your Practice - 5/24/2013
    Massage therapy is a healing art—and to run a successful practice takes business know-how. … Read More

  1. Mediterranean Diet Boosts Brain Power in Aging Adults - 6/17/2013
    A Mediterranean diet with added extra-virgin olive oil or mixed nuts seems to improve the brain power of older people better than advising them to follow a low-fat diet, indicates research published online in the Journal of Neurology Neurosurgery and Psychiatry.

  2. New Study Suggests Vegetarian Diets are Associated with Lower Risk of Death - 6/3/2013
    Vegetarian diets are associated with reduced death rates in a study of more than 70,000 Seventh-day Adventists with more favorable results for men than women, according to a report published online first by JAMA Internal Medicine, a JAMA Network publication.

  3. A Daily Dose of Beetroot Juice May Lower Blood Pressure - 5/21/2013
    A cup of beetroot juice a day may help reduce your blood pressure, according to a small study in the American Heart Association journal Hypertension.

  4. Strawberries and Blueberries May Cut Heart Attack Risk in Women - 3/24/2013
    Eating three or more servings of blueberries and strawberries per week may help women reduce their risk of a heart attack by one-third, according to research from the University of East Anglia in collaboration with the Harvard School of Public Health.

  5. Poor Stress Responses May Lead to Obesity in Children: Can Massage Therapy Help? - 3/19/2013
    Children who overreact to stressors may be at risk of becoming overweight or obese, according to researchers at Penn State and Johns Hopkins University.

  6. Experts Share Latest Findings at 6th International Congress on Vegetarian Nutrition - 1/29/2013
    The latest research and breakthroughs in vegetarian nutrition will be showcased as Loma Linda University hosts a gathering of top experts from all over the world for the 6th International Congress on Vegetarian Nutrition, scheduled Feb. 24 to 26.

  7. Practicing Hot Yoga During the Cold Weather Months - 1/10/2013
    There are benefits to practicing hot yoga during the winter months. Not only do you get a break from the chilly weather, but performing yoga in such a warm space makes the exercise extra challenging, so you feel like you get an especially good workout.

  8. Five Natural Health Tips to Prevent Diabetes - 11/13/2012
    November is American Diabetes Month. Physicians from National University of Health Sciences, a leading university for advanced degrees in complementary and alternative health, are offering natural health tips that may help you reduce your risk for contracting type II diabetes.

  9. Study Pinpoints Just How Much Exercise Is Good for Mental Health - 10/23/2012
    Scientists and devotees of regular exercise have long known that fitness keeps minds healthy as well as bodies. In addition to regulating weight and building muscle strength, exercise improves self-esteem, lessens anxiety, calms the nerves and elevates the mood and vitality. But what is the optimum amount of physical activity associated with better mental health?

  10. How to Check Your Skin for Skin Cancer - 10/11/2012
    Skin cancer is the most common cancer in the U.S., and finding spots that could be cancerous is as simple as looking at your skin. Now a new video, Skin Self-Exam: How to Do, from the American Academy of Dermatology, demonstrates how to check your skin and what to look for.

The latest news from wires and the Web...
  1. AMTA Narrows $5,000 Student Scholarship Candidates to Top 20 - 6/18/2013
    The American Massage Therapy Association (AMTA) student scholarship program attracted an overwhelming response from applicants, and the association announced it has narrowed the final candidates to 20.

  2. Massage Therapists: Win $1,000 and Massage Supplies in MASSAGE Magazine's June Giveaway - 6/18/2013
    MASSAGE Magazine kicked off the month of June by offering its Facebook fans a chance to win either $1,000 cash or a gift basket of products, both courtesy of Bon Vital'. The gift basket of Bon Vital' products has a value of $250.

  3. MINDBODY Hits New Client Benchmark, Continues Growth in Wellness Industry - 6/17/2013
    With more than 1,000 new subscribers boarding each month, MINDBODY, the largest provider of business management software to the health, fitness and beauty industries, continues to accelerate and remains the fastest-growing software provider in the wellness industry.

  4. General Physiotherapy Presents New Therapeutic Massage Machine - 6/17/2013
    General Physiotherapy Inc. presents the new G5 GBM Therapeutic Massage Machine.

  5. Massage Professionals: Feedback Requested on Massage Therapy Education - 6/14/2013
    The workgroup for the massage therapy Entry Level Analysis Project (ELAP) has completed its research and invited industry professionals to provide feedback on the first draft of its blueprint on what potentially could be included in entry-level massage education.

  6. Institut' DERMed Clinical Skincare Introduces Enhancing Massage Oil - 6/13/2013
    Year after year, Institut' DERMed skincare has continued to recreate itself and its products in order to fit the needs of its ever-growing clientele, as well as the changing marketplace. Institut' DERMed product options now include Enhancing Massage Oil.

  7. Skin Cancer Prevention Tips - 6/13/2013
    One in five Americans is expected to develop some form of skin cancer in their lifetime. There are some simple steps people can take to reduce their risk of skin cancer, which also happens to be the most common form of cancer diagnosed in the U.S.

  8. Organic Facial Oil Serums Address Various Skin Conditions - 6/12/2013
    Aura Cacia, a leading essential oil brand, has a new line of Organic Facial Oil serums that are designed to help restore the skin's protective acid mantle from damage caused by regular cleansing.

  9. Alliance for Massage Therapy Education Announces Educators of the Year - 6/11/2013
    The Alliance for Massage Therapy Education (AFMTE) has announced the winners of the AFMTE, Biofreeze and Bon Vital' Educators of the Year Award (one award for a teacher in a school setting and one award for a continuing education (CE) provider on the AFMTE's Facebook page. David Lauterstein is the recipient of the teacher award and Elaine Stillerman is the recipient of the CE provider award.

  10. Aura Cacia Introduces New Organic Fund to Help Farmers and Their Communities - 6/7/2013
    Aura Cacia®, a leading essential oil brand, recently launched a goodwill initiative that will donate 1 percent of sales from all Aura Cacia organic products to projects that will aid farmers and their communities. This project is called the 1% Organic Fund.

  1. Tap Topicals for Pain Management
    by Brandi Schlossberg
    Massage therapists work hard to ensure each client receives the best possible care. Giving a great massage often equates to easing the aches and pains, tension and stress that plague so many people. Primarily, massage therapists use their hands to effect such healing; however, faster, stronger and longer-lasting results may be achieved by massage therapists who mix topicals into their protocol for pain management. Read More

  2. Roll it Out: Promote Wellness with Rollers
    by Allison Hartigan
    Incorporating self-care exercises into your daily routine is a must if you seek a long-term career practicing massage therapy. If you aren’t doing enough to nurture yourself on a daily basis, then the foot roller may be the ideal self-care solution you seek, as it can easily be incorporated into a massage therapist’s on-the-go lifestyle. Read More

  3. Improve Client Outcomes with Manual Therapy
    by Amanda Cuda
    When is a frozen shoulder not just a frozen shoulder? When is a muscle spasm not just a muscle spasm? Answer: When they’re reactions to something more complicated going on in the body. This is according to Ayelet Connell-Giammatteo, a practitioner of Integrative Manual Therapy (IMT), a compilation of assessment and treatment methodologies that address pain, dysfunction and disability. Read More

  4. Attract Clients with Sports Massage Taping
    by Jeremy Maready
    As a sports massage therapist, you know weekly sessions with your clients aren’t always enough to soothe the aches and pains of the high school athlete or weekend warrior. But by adding a cost-effective component, such as sports massage taping, to your practice, you can simulate your healing methods to span the intervals between scheduled appointments. Read More

  5. Sound Therapy Complements Massage
    by Brandi Schlossberg
    In most cases, the biological rhythm of life is set to external beats, or cues. A circadian rhythm, for instance, typically corresponds to the cue of light, as it comes and goes with the sun. In pace with the daylight, we set our sleep cycles and define our days. Read More

  6. Boost Client Comfort with Heat and Cold Therapy
    by Brandi Schlossberg
    In the healing realm of massage therapy, client comfort is a top priority. Massage therapists should take time to consider every detail that could boost—or potentially inhibit—a client’s comfort level. Oftentimes, it’s the seemingly small touches that make the difference between a good massage and a great one. Read More

  7. A Healthy Burn: Use Caution with Candles
    by Brandi Schlossberg
    Just like fluffy linens and soothing music, candles can add to the healing, relaxing nature of massage. However, not all candles are created equal. Some of those soft lights may actually be harming you and your clients, rather than helping. ... Read More

  8. A Potent Blend - AROMATHERAPY AND MASSAGE
    by Brandi Schlossberg
    Using plant extracts to foster wellness has, like healthy touch, been practiced for thousands of years. In a manner both natural and noninvasive, aromatherapy promotes relaxation, improves circulation and boosts one’s sense of wellbeing. The combination of ... Read More

  9. Integrative Reflexology: Beyond the Feet
    by Brandi Schlossberg
    Seventy years ago, Eunice Ingham’s Stories the Feet Can Tell was first published. This thrust the practice of reflexology into the spotlight, as Ingham began touring North America, presenting seminars on reflexology. Ingham was a pioneer of reflexology ... Read More

  10. The Web Propels Education's Evolution
    by Brandi Schlossberg
    From baby shoes and banking to diets and dating, the Internet has a prominent place in nearly every aspect of modern life. Even massage therapy, with human contact at its core, is being swept up in the wave of the World Wide Web. As technology advances ... Read More

  11. Stay Fresh with Continuing Education
    by Brandi Schlossberg
    One key to a vibrant life is to continue on the quest for new knowledge. When we stop pushing ourselves to learn, grow and adopt fresh information,our daily routines can become stagnant and perhaps even a little bit boring. Fortunately, in the field of ... Read More

  12. Be Ready for Risks
    by Brandi Schlossberg
    Imagine this: Last night, temperatures in your town dipped below zero, and unbeknownst to you, a slick coat of ice formed on the stairs leading up to your massage practice. Your first client of the day should arrive any minute. You check your watch and ... Read More

  13. The Benefits of Belonging
    by Amanda Cuda
    You've received the proper training, the necessary licensing, a good location and the right equipment. You might think you have everything you need to be a successful massage therapist—but have you considered ... Read More

  14. Separate All-Natural Concern for Your Well-Being from All-Hype
    by Brandi Schlossberg
    Whether you’re shopping for laundry detergent or strawberry preserves, if the label says "natural," you may be more inclined to pick that product. The word natural seems to imply a commodity is free of synthetic ingredients. Unfortunately, it's not that ... Read More

  15. Light Touch, Big Impact
    What's on your wish list? Expanding your customer base to reach more clients? Broadening your skill set to enhance your services and increase revenue? Increasing the perceived value of your services to support higher prices for what you offer? Extending your career by ... Read More


Karen Ball
Karen Ball
So Many Reasons to Receive Reflexology!
6/17/2013
This last week I gave sessions to two people who have been absent from my table for a few months now. My heart melted listening to ... Read More
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Laura Allen
Laura Allen
ELAP First Draft and Call for Comments Released
6/15/2013
The first draft of the ELAP (Entry-Level Analysis Project) has finally been released. It’s been more than a year since ... Read More
Be the first to comment on this entry

Karyn Chabot
Karyn Chabot
Ayurvedic Skin Care, Health & Beauty
6/13/2013
Neem for Beautiful Skin! By Karyn Chabot, D.Ay., LMT, MS (Owner of School for Allied Massage & Ayurveda: SAMA in Newport, RI) As seen on the Dr. Oz Show! ... Read More
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Felicia Brown
Felicia Brown
Are YOU Marketing with Every Touch?
6/12/2013
Marketing your business is not just a one time occurrence. It is an ongoing process that happens ... Read More
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Suzanne Scurlock-Durana
Suzanne Scurlock-Durana
Being Present With Family
6/06/2013
June 6, 2013 Until June 17th I am taking time with my family here in Berlin - to relax, play, and generally have time off from my ... Read More
comments(1)

Julie Onofrio
Julie Onofrio
Making Your Website Work for You!
6/04/2013
Is your Website working for you?  Does it bring you most all of your new ... Read More
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John Barnes
John Barnes
Myofascial Release and Heart Health
6/03/2013
Myofascial Release can enhance your cardiovascular efficiency. Self-awareness and balance of our attitudes towards stress is also important. A flexible fascial system is essential for a ... Read More
comments(2)

Paul Lewis
Paul Lewis
Pure Abduction, Maybe with Medial or Lateral Rotation
6/01/2013
All things being equal, when the body is in anatomical position you would expect that the action of a muscle produces the desired outcome. What happens when ... Read More
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Rick Goggins
Rick Goggins
Start a conversation
5/30/2013
Massage can be a rewarding career, but it is not without some risks. We know from several surveys of massage therapists, including ... Read More
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Earl Wenk
Earl Wenk
The Rotator Cuff = Stability Cuff
5/30/2013
When we learn the functions of muscles in our anatomy books, we tend to focus on the primary movements generated by the muscles.  However, understanding the ... Read More
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Karen Menehan
Karen Menehan
You Can Help Your Massage Colleagues Recover from the Oklahoma Tornado
5/24/2013
I have covered, in reporting for MASSAGE Magazine, countless stories of massage therapists who have reached out to help people who have been affected ... Read More
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Kelly Robbins
Kelly Robbins
How to Transform Your Endless Struggles into Spectacular Triumphs
5/23/2013
If you are not getting the results you want, the first place to look is at the actions you are taking. Are you taking focused action ... Read More
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Jayne Thomas
Jayne Thomas
The Most Successful Massage Therapist
5/21/2013
Are you the most successful massage therapist in your area? Have you given any thought as to why not or do you just accept it? What ... Read More
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Adjustable Face Cradle
Clinical Health Services Inc.

Adjustable Face Cradle


This adjustable face cradle is compatible with EarthLite, EarthGear and Clinical Health Services Inc.'s massage tables. The headrest can tilt to any desired angle and be adjusted vertically to custom fit clients of all sizes.

Adjustable Face Cradle costs $19.95.

Clinical Health Services Inc.
5015 N. Clark Ave Tampa, FL 33614
, ,
(888) 249-4346
http://www.clinicalhealthservices.com

View more MASSAGE products


Massage Therapists: Practice What You Preach

by Shannon Gilmartin

Massage Therapists: Practice What You Preach, MASSAGE Magazine

As massage therapists, our clients often look to us for helpful hints on how to feel their best inside and out. Obviously, receiving massage is crucial. However, general wellness requires much more.

While this topic teeters between scope of practice and appropriate professional boundaries, suggesting to clients what you do for yourself is the safest way to ensure proper legal parameters.

Here are the top five tips you may suggest to clients that you should keep in mind for yourself.

1. Drink water. Optimal hydration is imperative for overall wellness. A general guideline for measuring one's optimal water intake is half one's body weight in ounces (for example, 140 pounds = 70 ounces of water daily).

2. Healthy diet. Whether vegetarian, pescetarian, carnivore or whatever diet fits your lifestyle, one's wellness is built on what you take into your body. Hippocrates said it best, "Let thy food be thy medicine."

3. Exercise. Exercise of any kind keeps the body strong, the mind alert, stimulates body's systems, and is great for stress relief. From tai chi and yoga to walking or boxing, pick activities you enjoy and commit to your wellness.

4. Self-care and personal accountability. We cannot generally rely on any one outside person to take care of our every need or "fix us." With that said, many bodyworkers are expected to work miracles in the hour or so they are with clients. Just as we prescribe them for our clients, Epsom salt baths, appropriate use of ice and heat, stretches, self-massage and so on are also crucial for optimal wellness.

5. Relax. Unwind. Find your outlet. Stress has such a harsh effect on one's body; unfortunately, it cannot be totally blocked from one's life. However, there are a multitude of stress-relieving options, so whatever you choose, smile and enjoy.

Shannon Gilmartin is a certified massage therapist and certified massage cupping educator with A.C.E. Massage Cupping and TheraCupping LLC. For more information, visit www.shannongcmt.com and www.massagecupping.com.

5 Ways to Supercharge Massage Business Referrals

by Connor Bringas

5 Ways to Supercharge Massage Business Referrals, MASSAGE MagazineIn this economy, to have a successful massage business and earn repeat customers, you need to become a relationship builder.

According to Kat Mayers of Kavema Massage & Wellness in Philadelphia, Pennsylvania, referrals have been the strength of her business. "Every massage therapist knows that referrals and repeat customers are the key," stated Mayers. "With the average career in massage therapy being only five years, to be successful you have to quickly grow a referral network."

To grow your massage therapy practice, here are five simple steps you should implement today:

1. Get more e-mail addresses now. In order to create an e-mail marketing campaign, you will need to have a list of customers to target. If you are just getting started, you can purchase a list of e-mails from companies like InfoUSA.com or Data.com. Then use e-mail marketing companies like iContact.com or Aweber.com to deliver the e-mails for you.

However, the most profitable list will be of current and past clients. To grow your e-mail list, run a simple contest or offer a special discount they only can receive if they register online.

2. Offer a high-value incentive. By offering an incentive such as $15 off your next massage, clients will want to refer you to someone they know. When these new customers schedule an appointment online, call the person who referred them and let her know you appreciate the referral. This will instantly strengthen the relationship with your massage clients.

3. Make frequently-asked-question videos. Create five 60-second videos demonstrating your techniques on a client. Then create five 30-second videos answering the questions you always get from new clients. Remember to explain what makes you different, and talk about your special offer.

Then upload one video every day on YouTube. Send the videos to your e-mail list and distribute them on Facebook.

4. Be present on Facebook. Seventy-five percent of businesses state that being on Facebook is critical (State of Inbound Marketing 2012). When clients come to your massage business, don't just tell them to follow you on Facebook for future discounts; give them a flier discount that has the exact website address of your Facebook profile.

5. Upload more pictures of you with clients. According to a social media study done by HubSpot marketing automation, photos on Facebook Pages received 53-percent more "likes" than the average post. To stay ahead of your competition, make sure you provide visual proof that your current clientele enjoys seeing you. When your clients view their picture on Facebook, they will click the "Like" button. The image will then show up on their timeline for all their friends and family.

Here's a bonus marketing tip: In the pictures and videos, make sure you wear a shirt that has your company phone number or website.

Connor Bringas is a marketing specialist at Appointment-Plus.com, a leader in online scheduling software for health-and-wellness companies. You can check out other great tips from Bringas on Twitter.

Poll of the Week Quick Poll

Poll of the Week Previous Poll
Which of these incentives do you offer clients for their loyalty?
Memberships
 0.0%
Referral programs
 0.0%
Rewards programs
 40.0%
All of the above
 0.0%
I don't offer incentives
 60.0%
Walt Fritz Demonstrates Myofascial Release: Cervical Thoracic Lift

Walt Fritz Demonstrates Myofascial Release: Cervical Thoracic Lift
6/18/2013
Walt Fritz of Foundations in Myofascial Release Seminars (www.waltfritzseminars.com) demonstrates a cervical thoracic lift in myofascial release.

Learn Before You Treat Massage Clients

Learn Before You Treat Massage Clients
6/18/2013
Taya Countryman (http://structuralrelieftherapy.com) explains the importance of learning to feel before we treat massage clients.

Treating Carpal Tunnel Syndrome During Pregnancy and Postpartum

Treating Carpal Tunnel Syndrome During Pregnancy and Postpartum
6/18/2013
Elaine Stillerman of MotherMassage (www.mothermassage.net) demonstrates how to treat carpal tunnel syndrome during a client's pregnancy, as well as postpartum.




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MASSAGE Magazine ©2013 | 5150 Palm Valley Rd. Suite 103 | Ponte Vedra Beach, FL 32082 | P:904.285.6020 F:904.285.9944
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