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Massage Magazine ©2010 | 5150 Palm Valley Rd. Suite 103 | Ponte Vedra Beach, FL 32082 | P:800.533.4263 F:904.285.9944

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9/1/2010
Elizabeth M. Lucas served as executive director of the American Massage Therapy Association (AMTA) for more than 10 years. This week, she announced her resignation from her position. … Full Story

•   Massage for the Cure Day Nears

•   American Massage Therapy Association Convention Approaches

•   Massage for Angels

•   Elderly Massage Clients: Healthy or Not?



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This Month's Online Exclusives

  • Guest Editorial: Tap into Healthy Impulses with Retail Products
  • The Best Time to Discuss Products with Clients
  • Qigong Massage Brings Touch to Autistic Children
  • Research Exclusive: Feldenkrais Method Boosts Balance, Mobility Among Older Adults
  • A Guide to Online Videos
  • Online Scheduling Software Gets the Knots Out of Your Appointment-Setting Process
  • Myofascial Release for Pain Relief
  • How to Incorporate Myofascial Release into a Relaxation Massage Practice
  • Kinesio Taping for Pain Relief
  • Duplicate or Stagnate
  • Herbal Supplements Boost Detoxification
  • Guest Editorial: We are Not Mindless Machines
  • 7 Ways to Network with Medical Professionals to Build Your Lymph Drainage Specialty
  • Benefits of Negative Ions
  • The Tibetan Medicine Approach to Assimilation and Detoxification
  • Retreat into Relationships
  • ... and much more!

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    2010 Florida State Massage Therapy Association Videos - Biofreeze
    Biofreeze
    2010 Florida State Massage Therapy Association Videos - Massage Warehouse
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    Move Right
     
    1. Stress in Childhood May Shorten Lifespan - 8/27/2010
      Massage lowers stress and pain levels for children as well as adults. A growing body of evidence indicates that trauma experienced in childhood follows a person through life. In recent months, MASSAGE Magazine has reported on various research studies showing that abuse and trauma experienced in childhood may lead to arthritis, headache and other pain conditions later in life, and that children who receive lots of good attention grow up to be better-adjusted adults. … Read More

    2. Breast-Cancer Survivors Told Air Flying Does Not Raise Lymphedema Risk - 8/26/2010
      Lymph therapy, or lymphatic drainage, is a type of therapy often practiced by massage therapists. The therapy assists lymphedema patients by addressing fluid retention and swelling through very gentle strokes and specific protocols that sometimes include taping or bandaging. … Read More

    3. The Massage Therapy-Immune System Relationship is Studied - 8/25/2010
      Any massage client will confirm that massage therapy promotes relaxation and reduces stress. Research has also shown that massage boosts immune functioning. New research looked at salivary biomarkers in relationship to the psychosocial benefits of massage. To find out if salivary biomarkers are useful objective indices for assessing the effects of back massage, researchers measured heart rate and salivary biomarkers (alpha-amylase activity, cortisol and chromogranin A) in 25 young, healthy, female volunteers. … Read More

    4. Happy Employees Mean Healthier Companies - 8/24/2010
      Here is another reason to include massage therapy as part of a workplace-wellness program: Employee perceptions of work conditions can have a big impact on an employer's bottom line. … Read More

    5. New Research Shows Massage and Chiropractic Provide "Remarkable Relief" of Low-Back Pain - 8/23/2010
      Massage therapy has been shown to benefit back-pain sufferers. New research shows that massage therapy, chiropractic and other types of complementary medicine (CAM) are perceived by recipients as having great benefit for back pain. … Read More

    6. $25,000 Donation Made to Massage Therapy Foundation - 8/22/2010
      Recent massage-related workshops resulted in a $25,000 donation to the Massage Therapy Foundation. … Read More

    7. Massage Pioneer Celebrates 90th Birthday - 8/21/2010
      The year is 1920. Prohibition begins, women are granted the right to vote, and a future massage-therapy pioneer is born. Massage therapist, educator and founder of Irene’s Myomassology Institute, Irene Gauthier, celebrated her 90th birthday recently, with a celebration attended by many of the students and clients she touched—figuratively and literally—over the decades. … Read More

    8. Massage Therapists: Use National Pain Awareness Month to Educate, Market - 8/20/2010
      Every massage client knows that massage relieves pain. From low-back ache and repetitive stress injuries to pregnancy-related muscle tenderness and post-sports tightness, healthy touch helps. September is National Pain Awareness Month. Massage therapists can take this opportunity to speak about and demonstrate massage therapy, with marketing materials that piggyback on the month. … Read More

    9. New Research Shows Craniosacral Therapy Reduces Fibromyalgia Patients' Pain - 8/19/2010
      Craniosacral therapy, a light-touch bodywork technique practiced by many massage therapists, has been found in new research to provide significant reduction in pain in fibromyalgia patients. … Read More

    10. BREAKING NEWS: California Massage Therapy Council Issues Alert to State's Massage Therapists - 8/18/2010
      The organization that certifies massage therapists in California is urging therapists to unleash [a] letter writing campaign and make telephone calls to all state senators urging them to vote against AB 1822, a bill that would result in law-enforcement officials being placed on the state massage board. … Read More

    11. MRSA On The Decline - 8/18/2010
      Drug-resistant bacteria, such as MRSA, are no joke to health care providers, including massage therapists. The good news is MRSA is on the decline. … Read More

    12. Massage Therapists: Use National Menopause Awareness Month to Educate, Market - 8/17/2010
      The benefits of a massage-therapy session, including relaxation; rest; stress relief; and lessening of tightness, aches and pains, can be especially beneficial to a woman going through menopause. September is National Menopause Awareness Month. Massage therapists can take this opportunity to speak about and demonstrate massage therapy to this target clientele. … Read More

    13. MASSAGE Magazine Receives First-Place Award for General Excellence  - 8/16/2010
      MASSAGE Magazine received the first-place award in the category of Best Special Theme issue for a trade or technical publication, presented by the Florida Magazine Association at the association's annual Charlie Awards ceremony on Aug. 13. The award recognizes general excellence in editorial content and design. … Read More

    14. Does Animal Massage Make Pets Happy? - 8/16/2010
      Animal massage, for dogs, cats and horses, especially, is a growing massage-therapy specialty. A new review focuses on the emotional lives of animals, and it indicates that emotions may tell animals about how dangerous or opportunity-laden their world is, and guide the choices that they make. … Read More

    15. Take Care When Choosing Household Products - 8/15/2010
      Many massage therapists turn to natural and organic ingredients when choosing products, and new research supports that behavior. When it comes to household cleaning and personal-care products, natural could be better. Researchers at the American Chemical Society found that household detergents and shampoos may form a harmful substance in wastewater, one that could contribute to cancer. … Read More

    16. Massage Therapist on USA Gymnastics Medical Team - 8/14/2010
      Massage-technique developer and educator Charles Wiltsie is providing hands-on help to amateur athletes as a member of the USA Gymnastics medical staff, at the USA Gymnastics Visa Championships, running Aug. 10–14 in Hartford, Connecticut. … Read More

    17. Complementary Health Therapies for Back Pain Have Widespread Benefits - 8/13/2010
      Patients who receive complementary and alternative therapies, of which massage therapy is one, as part of back-pain care, report widespread benefits beyond what is captured by standard measurements, according to new research. … Read More

    18. Healthy Touch vs. Spanking - 8/12/2010
      Despite growing evidence that trauma experienced in childhood follows a person through life, and despite growing awareness of the horrors of childhood physical abuse, spanking remains a common disciplinary procedure around the world, including in the U.S. In recent months, MASSAGE Magazine has reported on studies indicating that abuse in childhood could lead to arthritis, headache and other pain conditions later in life. Emotional and mental well-being is of concern as well. … Read More

    1. Eating Berries May Activate the Brain's Natural Housekeeper for Healthy Aging - 8/24/2010
      Scientists have reported the first evidence that eating blueberries, strawberries and acai berries may help the aging brain stay healthy in a crucial but previously unrecognized way. Their study, presented at the 240th National Meeting of the American Chemical Society (ACS), concluded that berries, and possibly walnuts, activate the brain's natural housekeeper mechanism, which cleans up and recycles toxic proteins linked to age-related memory loss and other mental decline.

    2. Special Yoga Classes Aimed at Breast-Cancer Survivors Improves Recovery - 8/18/2010
      University of Alberta research fellow Amy Speed-Andrews has examined how a specialized Iyengar yoga program for women currently in treatment for breast cancer, and who have completed treatment, makes a difference in their recovery.

    3. All Pain is Not the Same: Psychologist Discusses Gender Differences in Chronic Pain - 8/16/2010
      Women experience chronic pain longer, more intensely and more often than men, according to a psychologist who works with both men and women dealing with diseases and conditions that leave them suffering.

    4. Biochemist Proposes Worldwide Policy Change to Step Up Daily Vitamin D Intake - 8/10/2010
      Anthony Norman, a leading international expert in vitamin D, proposes worldwide policy changes regarding people's vitamin D daily intake amount in order to maximize the vitamin's contribution to reducing the frequency of many diseases, including childhood rickets, adult osteomalacia, cancer, autoimmune type-1 diabetes, hypertension, cardiovascular disease, obesity and muscle weakness.

    5. Stress Gets Under our Skin - 8/10/2010
      Everyone experiences social stress, whether it is nervousness over a job interview, difficulty meeting people at parties or angst over giving a speech. In a new report, UCLA researchers have discovered that how your brain responds to social stressors can influence the body's immune system in ways that may negatively affect health.

    6. The Healing Effects of Forests - 7/26/2010
      Many people, says Dr. Eeva Karjalainen, of the Finnish Forest Research Institute, Metla, feel relaxed and good when they are out in nature. But not many of us know that there is also scientific evidence about the healing effects of nature.

    7. Are All Meditation Techniques the Same? - 7/21/2010
      As doctors increasingly prescribe meditation to patients for stress-related disorders, scientists are gaining a better understanding of how different techniques from Buddhist, Chinese and Vedic traditions produce different results.

    8. Women in Their 50s More Prone to PTSD Than Men - 7/21/2010
      Post-traumatic stress disorder (PTSD) rates peak in women later than they do in men. Researchers writing in BioMed Central's open access journal Annals of General Psychiatry found men are most vulnerable to PTSD between the ages of 41 and 45 years, while women are most vulnerable at 51 to 55.

    9. Eating Foods Rich in Vitamin E Associated with Lower Dementia Risk - 7/13/2010
      Consuming more vitamin E through diet appears to be associated with a lower risk of dementia and Alzheimer's disease, according to a report in the July issue of Archives of Neurology, one of the JAMA/Archives journals.

    10. A Massage is Proven to Relieve Psychophysiological State of Patients with Chronic Headache - 7/12/2010
      Researchers at the University of Granada--in collaboration with the Clinical Hospital San Cecilio and the University Rey Juan Carlos--have proven that the psychological and physiological state of patients with tension headache improves within 24 hours after receiving a 30-minute massage.

    The latest news from wires and the Web...
    1. The Professional Beauty Association's Salon & Spa Performance Index Records Fifth Consecutive Quarter Increase  - 8/31/2010
      Sales and customer traffic levels continue to gradually increase as the Professional Beauty Association's (PBA) Salon & Spa Performance Index (SSPI) hit a record high in the second quarter of 2010. The Salon & Spa Performance Index, a quarterly composite index that tracks the health and outlook for the U.S. salon/spa industry, stood at 103.6 in the second quarter, up 0.5 percent from its first quarter level and continuing a rising trend.

    2. More Than 80 Compressive and Stretching Techniques Visually Depicted in New Massage Text - 8/31/2010
      Many clients enjoy the sensation of deep-tissue massage; yet, some therapists shy away from incorporating this form of massage into their treatments, believing it to require the application of force greater than what they can deliver. Or, they are anxious about how to apply pressure safely.

    3. Repêchage to be Incorporated into The International College of Aesthetics Curriculum in All Locations - 8/30/2010
      Lydia Sarfati, CEO and founder of Repêchage, is teaming up with Isabel Calleros, consultant/esthetician and esthetics school owner, to recreate her curriculum, originally developed in 1997 with the National Aesthetics Institute. The school will incorporate Repêchage treatments and products into its salon, spa and clinical program.

    4. Alliance for Massage Therapy Education Sends Veto Request to New York Governor - 8/27/2010
      This week, the Alliance for Massage Therapy Education sent a letter to New York Governor David A. Paterson asking him to veto Senate Bill 5431. This legislation would establish mandatory continuing education requirements for New York licensed massage therapists.

    5. Michele Merhib Named to Denver Business Journal's 'Outstanding Women in Business' Honorees for 2010 - 8/27/2010
      Michele Merhib, founder of Elements Therapeutic Massage, has been named to the Denver Business Journal’s “Outstanding Women in Business” list. The finalists were chosen based on their accomplishments in their industry as well as for being innovative, entrepreneurial leaders in their community.

    6. Human Touch Welcomes Five Esteemed Experts to its Wellness Council - 8/26/2010
      Human Touch®, a U.S. market leader of innovative massage chairs, Perfect Chair® Recliners and other wellness solutions, has added five new esteemed experts to its wellness council. The Human Touch® Wellness Council is a group of esteemed experts from across various disciplines dedicated to educating people about how to achieve a healthier and happier life through regular massage, relaxation, sound posture and other wellness practices.

    7. derma e Supports Heal the Bay - 8/26/2010
      derma e® Natural Bodycare, a pioneer in formulating cutting-edge effective natural skin-care products, continues to show its commitment to the environment by supporting Heal the Bay, a nonprofit environmental organization dedicated to making Southern California coastal waters and watersheds, safe, healthy and clean. This is the fourth year derma e® has donated to this worthy cause.

    8. Gewhol Launches Med Brand Callus Cream to Cut Away Calluses in 28 Days or Less - 8/26/2010
      Gehwol’s med Brand has added a new addition to the Gehwol family with the announcement of Gehwol med Callus Cream. A one-month treatment with the new cream guarantees the rapid and gentle removal of excess calluses on feet.

    9. Pivotal Health Solutions Inc. and Pressure Positive Company Announce Global Sales and Marketing Agreement - 8/25/2010
      Pivotal Health Solutions, a leading provider of products to the health and wellness industry, has agreed to market and sell the Pressure Positive Company's leading line of self-care tools. Under the agreement, Pivotal will immediately begin to integrate the product line into its extensive distribution chain.

    10. MINDBODY Finder Offers Wellness Businesses a New Source of Revenue - 8/24/2010
      MINDBODY Finder technology is revolutionizing the health and wellness industry by giving consumers unprecedented access to wellness classes and appointments and by providing businesses a significant new channel of customers.

    1. Improve Client Outcomes with Manual Therapy
      by Amanda Cuda
      When is a frozen shoulder not just a frozen shoulder? When is a muscle spasm not just a muscle spasm? Answer: When they’re reactions to something more complicated going on in the body. This is according to Ayelet Connell-Giammatteo, a practitioner of Integrative Manual Therapy (IMT), a compilation of assessment and treatment methodologies that address pain, dysfunction and disability. Read More

    2. Attract Clients with Sports Massage Taping
      by Jeremy Maready
      As a sports massage therapist, you know weekly sessions with your clients aren’t always enough to soothe the aches and pains of the high school athlete or weekend warrior. But by adding a cost-effective component, such as sports massage taping, to your practice, you can simulate your healing methods to span the intervals between scheduled appointments. Read More

    3. Sound Therapy Complements Massage
      by Brandi Schlossberg
      In most cases, the biological rhythm of life is set to external beats, or cues. A circadian rhythm, for instance, typically corresponds to the cue of light, as it comes and goes with the sun. In pace with the daylight, we set our sleep cycles and define our days. Read More

    4. Boost Client Comfort with Heat and Cold Therapy
      by Brandi Schlossberg
      In the healing realm of massage therapy, client comfort is a top priority. Massage therapists should take time to consider every detail that could boost—or potentially inhibit—a client’s comfort level. Oftentimes, it’s the seemingly small touches that make the difference between a good massage and a great one. Read More

    5. A Healthy Burn: Use Caution with Candles
      by Brandi Schlossberg
      Just like fluffy linens and soothing music, candles can add to the healing, relaxing nature of massage. However, not all candles are created equal. Some of those soft lights may actually be harming you and your clients, rather than helping. ... Read More

    6. A Potent Blend - AROMATHERAPY AND MASSAGE
      by Brandi Schlossberg
      Using plant extracts to foster wellness has, like healthy touch, been practiced for thousands of years. In a manner both natural and noninvasive, aromatherapy promotes relaxation, improves circulation and boosts one’s sense of wellbeing. The combination of ... Read More

    7. Integrative Reflexology: Beyond the Feet
      by Brandi Schlossberg
      Seventy years ago, Eunice Ingham’s Stories the Feet Can Tell was first published. This thrust the practice of reflexology into the spotlight, as Ingham began touring North America, presenting seminars on reflexology. Ingham was a pioneer of reflexology ... Read More

    8. The Web Propels Education's Evolution
      by Brandi Schlossberg
      From baby shoes and banking to diets and dating, the Internet has a prominent place in nearly every aspect of modern life. Even massage therapy, with human contact at its core, is being swept up in the wave of the World Wide Web. As technology advances ... Read More

    9. Stay Fresh with Continuing Education
      by Brandi Schlossberg
      One key to a vibrant life is to continue on the quest for new knowledge. When we stop pushing ourselves to learn, grow and adopt fresh information,our daily routines can become stagnant and perhaps even a little bit boring. Fortunately, in the field of ... Read More

    10. Be Ready for Risks
      by Brandi Schlossberg
      Imagine this: Last night, temperatures in your town dipped below zero, and unbeknownst to you, a slick coat of ice formed on the stairs leading up to your massage practice. Your first client of the day should arrive any minute. You check your watch and ... Read More

    11. The Benefits of Belonging
      by Amanda Cuda
      You've received the proper training, the necessary licensing, a good location and the right equipment. You might think you have everything you need to be a successful massage therapist—but have you considered ... Read More

    12. Separate All-Natural Concern for Your Well-Being from All-Hype
      by Brandi Schlossberg
      Whether you’re shopping for laundry detergent or strawberry preserves, if the label says "natural," you may be more inclined to pick that product. The word natural seems to imply a commodity is free of synthetic ingredients. Unfortunately, it's not that ... Read More

    13. Light Touch, Big Impact
      What's on your wish list? Expanding your customer base to reach more clients? Broadening your skill set to enhance your services and increase revenue? Increasing the perceived value of your services to support higher prices for what you offer? Extending your career by ... Read More



    Cliff Smith
    Natural Weight Loss Instead of Surgery or Medicine
    9/02/2010
    Natural weight loss is an important consideration as a healthier, safer alternative to unnecessary surgery, harmful pharmaceuticals, or dangerous supplements. The one catch is to focus ... Read More
    Be the first to comment on this entry



    Jayne Thomas
    Email 101
    8/30/2010
    You set up your contact info capture forms. You have been collecting emails for weeks, months or even years.  Do you know what to do with ... Read More
    Be the first to comment on this entry



    Tad Wanveer
    What causes the craniosacral system to move?
    8/29/2010
    Over time several theories have been proposed to explain the motion of the craniosacral system.  Two are presented below.  They are “The Pressurestat Model” and “The ... Read More
    Be the first to comment on this entry



    Laura Allen
    Executive Director of AMTA Resigns
    8/28/2010
    Elizabeth Lucas, who has been the Executive Director of the American Massage Therapy Association for more than a decade, has resigned. The statement that was ... Read More
    Be the first to comment on this entry



    Ann Catlin
    Good Feelings Linger
    8/27/2010
    Hello all, I heard a report about a study that people with memory loss due to Alzheimer's disease were able to sustain good feelings or an uplifted ... Read More
    Be the first to comment on this entry



    John Barnes
    Post Traumatic Stress Disorder
    8/27/2010
        Most people have at least heard of the term "body memory" or "tissue memory.”  The Myofascial Release perspective believes that it is within the intricate ... Read More
    comments(18)



    Mary Kathleen Rose
    You are strong; You are powerful
    8/27/2010
    I just returned from a week participating in a Women's Fitness Camp, sponsored by the YMCA of the Rockies, held at Snow Mountain Ranch near Granby, ... Read More
    Be the first to comment on this entry



    Erik Dalton
    How long do you treat before referring them out?
    8/11/2010
    Do you continue to see clients/patients for months/years even though they appear to be making little or no progress? How long before you decide to refer ... Read More
    Be the first to comment on this entry



    Felicia Brown
    How Do I Ask For Referrals?
    8/11/2010
    Recently I was walking in my yard where I saw a beautiful Monarch butterfly. As I ... Read More
    comments(4)



    Julie Onofrio
    Massage Continuing Education
    8/08/2010
    Massage Continuing Education is a vital part of the success of massage therapists and the massage profession.  Most states require some form of CE and some ... Read More
    comments(1)



    Paul Lewis
    What would you do next?
    8/05/2010
    What would you do next? The other day I participated in a therapist group discussion where we talk about issues related to Massage and therapy.  One discussion ... Read More
    comments(3)




    Trigger Point Therapy for Foot, Ankle, Knee & Leg Pain
    New Harbinger Publications

    Trigger Point Therapy for Foot, Ankle, Knee & Leg Pain

    This book presents complete treatment protocols readers can use at home to relieve pain and prevent it from coming back.

    Product Features

  • The first book to offer trigger point therapy techniques specifically for these types of pain
  • This book features step-by-step home treatment plans for an array of musculoskeletal conditions
  • Author Valerie DeLaune has worked as an acupuncturist and neuromuscular therapist for 16+ years
  • Trigger Point Therapy for Foot, Ankle, Knee & Leg Pain costs $19.95.

    New Harbinger Publications
    5674 Shattuck Ave
    (800) 748-6273
    http://www.newharbinger.com

    View more MASSAGE products

    Beware of Repetitive Strain Injuries

    Beware of Repetitive Strain Injuries, MASSAGE MagazineYou may think an injury couldn't possibly happen to you. That's what I thought, too. I kept my body healthy and strong. I iced my arms when I performed more than three hours of massage a day. I did yoga every morning, consumed nutritious foods and received eight hours of sleep every night. What went wrong? I had a predisposing factor I was not aware of in my spine, and I was performing unnatural and repetitive motions with my feet and ankles.

    A repetitive strain injury happens from repetition and overuse of a certain body part and is cumulative. The most important factor in preventing this type of an injury from becoming chronic is to notice the first warning signs, get treatment and rest the area. Warning signs can be subtle, but if you take notice and get treatment, you can prevent further damage.

    Massage therapists think of themselves as caregivers and do not focus on the physical strain their body goes through while they perform their work. Self-care is done on one’s “free-time” when it should be considered something that must be done to prepare and heal the body from physical activity. Injuries do happen. Realize how physical your job is and have body maintenance steps in place before an injury occurs. If an injury happens, take the time to heal completely, so you can enjoy this career for many years to come.

    Warning signs for a repetitive strain injury include:

    • Stiffness

    • Weakness

    • Fatigue

    • Difficulty using body part

    • Waking up with pain

    • Tingling, numbness and burning

    • Recurring pain

    • Lack of endurance

    • Feeling of heaviness in body part

    Karina Braun, MASSAGE MagazineKarina Braun wrote the innovative book, Creating Peace with Your Hands, which includes insightful strategies for self-care and injury prevention. For more information, visit www.igetintouch.com.

    See past Self-care Tips

    Collect Referrals from Other Businesses

    by Stephen A. Kreger, L.M.T.

    Collect Referrals from Other Businesses, MASSAGE MagazineMassage therapists should learn how to get other businesses to promote their practice. The example I will use involves a salon, but it works well with any business.

    In looking for a way to get referrals from other businesses in the area, we decided the best way to do this was to offer something they could give their customers. We came up with a promotional coupon that was low cost.

    There are several key components to using this type of marketing piece. Most importantly, remove your ego from the piece. The first and most prominent item in the piece is the other business’s name. The name of your business or practice should be smaller and at the end of the piece. It is important to make the business you are seeking referrals from look like a hero, as if the other business negotiated or developed this promotion exclusively for its customers.

    The promotion must have a specific dollar value, not a percentage. This produces a psychological effect for the recipient that they are being given money instead of just a coupon. It can be as little as $5 or as much as $20. I highly recommend the higher amount and this is why:

    You can print these pieces three to an 8.5-inch by 11-inch page, and then cut them down. Use white, not colored, paper; keep the color for the art and text. This makes your cost about $.03 cents per coupon. When you give these to another business, make sure they are personalized for that business, not just a generic piece. They will gladly hand them out to customers. It costs them nothing, promotes them and it makes them look good to their customers. Plus, you get the added bonus of someone personally handing them to a customer. This is almost like a personal referral, and the customer is more likely to use it. You get the other business to do all the work, and all you have to do is supply the marketing piece.

    This works well for any business, including:

    • Hair salons (as a thank you)

    • Nail salon (as a thank you)

    • Dog groomer (as a thank you)

    • Apartment complex (in the welcome packet or with rent receipt)

    This piece will bring you many new clients long after you hand it out. The salon we first worked with loved it, and our center received more than 50 new clients in six months.

    Stephen A. Kreger, L.M.T. is the president of Island Software Company, www.islandsoftwareco.com.

    View More Business Tips

    Poll of the Week Quick Poll


    Poll of the Week Previous Poll
    What product provides you with the most retail revenue?
    Analgesics
     33.3%
    Candles
     0.0%
    Lubricants
     16.7%
    Music
     8.3%
    Spa treatment supplies (salts, scrubs, mud, etc.)
     41.7%

    Twitter 101 Training
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