November/December 2002, Issue 100

Warm it Up!
Heat Techniques Nurture Clients
by Leslie Bruder

Once winter sets in, massage by itself becomes only part of the formula that you can offer your clients. Adding heat to your massage in creative, simple and inexpensive ways can take your touch to a deeper dimension and transport your clients to another level of relaxation.
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David Eisenberg, M.D. On Massage and the Future of Health Care
by Robert Noah Calvert

This interview with David Eisenberg, M.D., took place in May 2002 in Montreal, Canada, during the first International Symposium on the Science of Touch (ISST). Eisenberg was the keynote speaker at this event. The interview ranges from discussion of how he first became interested in alternative and complementary medicine (CAM), research at Harvard, applying the scientific method to study CAM, the role of anecdotal evidence, energy work, the future of federally funded research into CAM, and integrative health-care centers, to the role of massage therapy in our health-care system.

Fusion Therapy: The Best of All Worlds
by Melinda Minton

While massage remains the most popular service offered at spas, with facials running a close second, spa goers are searching for more customization, individual attention, entertainment and a genuine exotic flare to their massage experiences. Enter fusion therapy, a term used to describe massage techniques that embrace a combination of healing protocols.
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Roundtable A House Divided: The Medical vs. Relaxation Massage Debate, Part One
by Charlotte Michael Versagi

The last decade has seen immense growth in the use of massage therapy in medical settings. From oncology units to delivery rooms, outpatient clinics to hospital patient-services programs, massage is increasingly being utilized to help people with medical conditions, and is viewed by physicians and nurses as something that helps patients relax and recover. An Internet search brings up dozens of listings under "medical massage," from individual therapists to massage clinics to schools, and a growing number of massage therapists in private practice receive referrals from physicians and other medical doctors.

10 Lists of 10
Throughout this issue, you'll find 10 lists of 10 - for a total of 100 tips to help you succeed in the business, therapy, self-care and personal arenas.

Practice Building: Reach for the Stars with a Winning Promotional Campaign
by Iyna Bort Caruso

SpaTalk: Why Massage Schools Need to Train in Spa Techniques
by Diane Trieste

Demand for spa treatments is growing so fast that day spas cannot hire enough cross-trained therapists to keep up with it. They have to hire massage therapists with no background in spa, then we have to train them in-house in core knowledge. They have inherited this problem, but do not want to continue to shoulder it.
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Research Matters
by Janet Kahn, Ph.D.

Three ways massage therapists can get involved in research.

Massage is Feasible in an Acute-Care Setting

Massage Improves Sleep, Decreases Pain and Substance P in Fibromyalgia Patients

Pages from History: Swedish Massage
by Robert Noah Calvert

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