The Pompeian Massage Cream Legacy

The Pompeian Manufacturing Company began in a small drugstore on the outskirts of Cleveland, Ohio, in the late 19th century. Among its product line, the Pompeian Massage Cream was a favorite with barbers around the world - even though it was promoted to men and women alike.

Pharmacist Fred W. Stecher, the son of a German immigrant, created the soothing after-shave massage cream in the back room of his small drugstore on the west side of Cleveland. But it was Otto F. Leopold, who after Stecher's death would become president of the company, who led the creation of its famous "Pompeian Beauty of the Year" contest. Film star Mary Pickford was one of the first Pompeian beauties to grace the advertisements of the company, and helped Leopold to become one of America's early cosmetic tycoons.

In 1927 the Pompeian Manufacturing Company was sold to Colgate Palmolive Peet for $1 million. Six months later the entire Pompeian line of products was discontinued and the legacy of Pompeian Massage Cream and its "Pompeian Beauty" ended. But the legacy was the first great advertising campaign using the word massage in its product name. From the examples shown here you can get an idea of the broad approach the company took in marketing its Pompeian Massage Cream product.

Today the Pompeian Massage Cream jars, sample tins, ads and posters are considered collectable antiques. The World of Massage Museum has collected over 150 distinct ads from this legacy. View a few of the more interesting advertisements for your education and enjoyment.

Robert Noah Calvert is the founder and CEO of Massage Magazine. The material for this column comes from the World of Massage Museum's collection and Calvert's book, The History of Massage, published in February 2002 by Healing Arts Press.