E A D E R E X P
R E S S I O N S
What is the best way to market a new
technique to clients?
is what you told us...
best way to market a technique is by doing it. Once I get my hands
on them, that's what sells the technique.
Hewitt, New Jersey
blasts to your client list, that's the most effective. It's fast,
it has a call to action, and you can see the results immediately.
We also often combine a promotion with it, that brings people in
and encourages them to tell their friends about it.
Newport Beach, California
our case, being a day spa, we advertise it in written advertising,
air time and in our brochures. When we add a new treatment to the
brochures, we make sure there's a "new" sign next to it.
has always helped me is mailing out postcards of the ways the technique
can help them, then holding an open house to demonstrate the technique.
Not only does this generate the return of old clients, but new clients
San Antonio, Texas
me, the best way to market a new technique is to begin to incorporate
it into my massage, and to see the client's response. I give them
a little taste, and if they're receptive to it, I say that was phenomenal
touch, or that was shiatsu, and we could do a whole session of it.
Santa Cruz, California