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Expand Into Retail
How Product Sales Can Benefit Your Clients and Your Practice
Providing products for sale tells clients you care about their well-being beyond the walls of your session room. Here, massage-business experts examine the issues—including ethics, the power differential and what "sales" really means—surrounding retail sales in the massage field. They say that with thoughtfulness and common sense, any massage therapist can offer products for sale—and thereby boost both client health and practice income.
by Karen Menehan, Editor in Chief
MASSAGE Magazine thanks East-West College of the Healing Arts, in Portland, Oregon, for contributing products and space for this issue's cover shoot.
Buy this Issue |
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 Maximize Your Publicity
When you find yourself in competition with massage therapists in your area, a low-cost and simple publicity plan will help you stand out in your community.
by Julia-Isabel Davenport |
ONLINE
Exclusives
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Practice Building
Brand Your Business
by Melanie Rubin
Take Our Quiz! Customer Journey |
NEWS
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 How to Stay Competitive in the Massage Field
Corporate and franchised massage centers are coming to your town. Are you ready to compete with them? You will be if you know where your business is going—and how to get there.
by Norm Green
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 Is Working in a Group Massage Practice Right for You?
Therapists are teaming up with colleagues to form group practices, and benefiting from the camaraderie and advertising power that comes from pooling resources.
by Phyllis Hanlon
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BODY & SPA
Superior Customer Service
by Erin M. Rhines
Readers
Expressions:
WE ASKED:Do massage franchises (businesses that offer low-cost massages and that have storefronts nationwide) help the massage profession? Why or why not? |
 Retreat to Recharge!
You show clients the value of rest, relaxation and preventive maintenance on a daily basis; now it's time to heed your own advice. A retreat will help you recharge and return to your practice with peace of mind, enthusiasm and energy.
by Brandi Schlossberg
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 Real-Life Advice
MASSAGE Magazine readers share their best ideas for running a successful practice.
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RESEARCH REPORTS
- Aromatherapy Helps Reduce Oxidative Stress
- Back Massage Increases Cerebral Blood Flow
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Spa Massage News
- Selling Spa Products
- Arizona Spa Offers Franchise Opportunities
- ISPA Releases New
Spa-Industry Data
- 2007 Spa Trends and Advice
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BE WELL
- Breathe Easy
- 7 Tips for a Healthy Colon
- Good Eats Blood Sugar Balancing for Sustained Energy
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