Expand Into Retail
How Product Sales Can Benefit Your Clients and Your Practice
Providing products for sale tells clients you care about their well-being beyond the walls of your session room. Here, massage-business experts examine the issues—including ethics, the power differential and what "sales" really means—surrounding retail sales in the massage field. They say that with thoughtfulness and common sense, any massage therapist can offer products for sale—and thereby boost both client health and practice income.
by Karen Menehan, Editor in Chief

MASSAGE Magazine thanks East-West College of the Healing Arts, in Portland, Oregon, for contributing products and space for this issue's cover shoot.

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by Julia-Isabel Davenport

ONLINE Exclusives

• Take Our Quiz! Customer Journey
• New Site Allows MTs to Market Themselves
• Summit Calls for Preventive Health Care

NEWS

• School to Study Massage for Pediatric Oncology Patients
• Upledger Foundation Unveils New Name
• Med Students interested in CAM
• State-Board Group Releases Job-Analysis Results
• AMTA Names Teacher of the Year
• Massage Professionals are Well-Educated

How to Stay Competitive in the Massage Field
Corporate and franchised massage centers are coming to your town. Are you ready to compete with them? You will be if you know where your business is going—and how to get there.
by Norm Green

Is Working in a Group Massage Practice Right for You?
Therapists are teaming up with colleagues to form group practices, and benefiting from the camaraderie and advertising power that comes from pooling resources.
by Phyllis Hanlon

BODY & SPA
Superior Customer Service
by Erin M. Rhines

Readers Expressions:
WE ASKED:Do massage franchises (businesses that offer low-cost massages and that have storefronts nationwide) help the massage profession? Why or why not?

Retreat to Recharge!
You show clients the value of rest, relaxation and preventive maintenance on a daily basis; now it's time to heed your own advice. A retreat will help you recharge and return to your practice with peace of mind, enthusiasm and energy.
by Brandi Schlossberg

Real-Life Advice
MASSAGE Magazine readers share their best ideas for running a successful practice.

RESEARCH REPORTS

• Aromatherapy Helps Reduce Oxidative Stress
• Back Massage Increases Cerebral Blood Flow

Spa Massage News

• Selling Spa Products
• Arizona Spa Offers Franchise Opportunities
• ISPA Releases New Spa-Industry Data
• 2007 Spa Trends and Advice

BE WELL

• Breathe Easy
• 7 Tips for a Healthy Colon
• Good Eats Blood Sugar Balancing for Sustained Energy