Utilize Newsletters to Build Your Practice

Newsletters can be one of your most cost-effective and efficient marketing techniques. Not only will an informative and easy-to-read newsletter help you educate your clients, but it can help you recapture lost clientele.

Focus on clean, clear and simple graphics and avoid hard-to-read text fonts in order to present your newsletter in an uncluttered fashion. The content of your newsletter may include articles about topics of interest in your areas of massage specialization. You can also include a section in your newsletter that offers introductory specials to new and current clients. Publicize referral incentives by offering a free massage-therapy session for every three referrals. 

Another successful marketing tool could be offering discounted bundles at a reduced fee for people who purchase and pay in advance for five sessions. In each newsletter, you can advertise a special package for that time frame. In addition, you can incorporate a special section in your newsletter that informs your network about any new workshops or trainings you may have completed and new services you are offering.

Just like any other piece of work, always have someone take a second, third and fourth look at your newsletter to make sure it contains no errors prior to publication. 

Ariana Vincent, L.M.T., M.T.I., N.C.T.M.B., is a Nationally Certified Massage Therapy Instructor and workshop leader based in Austin, Texas. Learn more about her at www.arianavincent.com.