Establish Your Presence on the Web

In today’s business world, it is extremely important to establish a presence on the Web. Your Web site will give you a professional edge and can add to your credibility. 

First, you must secure a URL (domain name) that reflects your business style and is easy for people to search for on the Internet. On your Web site, focus on your main message--your educational and professional accomplishments, benefits of massage, graphics, contact information, menu of services and fees, introductory specials, newsletter sign up and a pricing page that shows all the various prices and discounts available. If you have not created a Web site yet, surf the Internet for similar business Web sites, so you can get some ideas for inspiration and information.

If you choose to use graphics, select images that can load quickly. Also, be sure to proofread your Web site and its design carefully. Ask friends to review your site from different computers to see how the format looks on a variety of systems and browsers. 

One of the first things you should do as soon as you have your site online is link with as many search engines as possible. For additional suggestions, visit "Creating A Website That Works" at http://www.thebodyworker.com/creating_a_website_that_works.htm and read Search Engine Watch's "Essentials Of Search Engine Submission" at http://searchenginewatch.com/ for information about submitting your site to search engines. Take every step necessary to ensure your Web site represents you in the best light possible. 

Ariana Vincent, L.M.T., M.T.I., N.C.T.M.B., is a Nationally Certified Massage Therapy Instructor and workshop leader based in Austin, Texas.  Learn more about her at www.arianavincent.com.