December
The Starbucks of massage?
To have flowers delivered,
a person can pick up the phone, call 1-800-FLOWERS, and a bouquet
is sent. A Los Angeles entrepreneur has followed that model to
create 1-888-50-MASSAGE. With this service a client can have massage
delivered to a home, office or hotel room—usually on the
same day the call is placed.
Go Massage was launched in May
2004 by Evan Aaronson. He'd been working as a writer and director
for film and television, but didn't want to continue to work in
that high-pressure industry and so began exploring businesses
in the holistic health field. "When I discovered that the
costs of opening a traditional spa were too great, I came up with
the idea of Go Massage," he says.
Go Massage began in Los Angeles,
then expanded throughout Southern and Northern California. Aaronson
planned to take his company into Nevada, Arizona, Oregon and Washington
by the end of 2005 (past this publication's deadline)—and
then, perhaps, into the rest of the continent.
"We hope to become
the leading brand associated with massage, just as Kinkos did
with copies or Starbucks did with coffee," he says. "It's
a big goal, but we're up for the task.
For more information, including
information on employment, visit www.gomassage.net.
— Karen Menehan