Cortiva students’ business training

The corporate owner of several U.S. massage schools has partnered with an education company to provide online business training to its students.

Cortiva Institute has purchased several well-established massage schools, including the Chicago School of Massage Therapy, the Brenneke School of Massage, the Pennsylvania School of Muscle Therapy, the Brian Utting School of Massage and the Desert Institute of the Healing Arts, and runs 11 campuses total, nationwide. Its partnership is with eCornell, a company that was established, and is owned by, Cornell University.

“Our courses are somewhat different than most online courses,” said eCornell spokesperson Russ Pearo. “They have a dedicated-subject-matter expert instructor that is responsible for ensuring the students get an optimal learning experience and can apply the material to real-life problems.”

The Cornell/Cortiva curriculum for currently enrolled students includes courses in finance, communication, supervisory skills and customer service. Students and alumni also have preferred access to eCornell courses in marketing, leadership and strategic management, financial management, human resources management, management essentials, and hospitality and food-service management.

This multi-year agreement is designed to ensure that Cortiva graduates have the necessary business and management skills to complement their training in massage therapy and ensure their success as career-minded employees, private practitioners or small business owners, according to a press release.