Forbes Features Massage

Massage therapy is one of Forbes magazine’s March online topics. The article, “Hottest Massage Trends,” was posted to the business magazine’s Web site (www.forbes.com) March 1. The article includes descriptions of various massage-and-bodywork techniques and highlights several corporations that offer massage therapy to employees.

“If someone's in pain, give him a hand. Or two hands. Or an elbow,” the article, by staff writer Susan Yara, states. “That's because massage is no longer a euphemism that produces general snickering. While for many people it is easier, and cheaper, to ease tension and soothe aches by popping a couple of Percocet and calling it a night, massage is becoming increasingly recognized as a safe and effective alternative to drugs.”

Forbes.com bills itself as “among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.” The article mentions several companies that offer massage to employees, including Allstate, Best Buy, Cisco Systems, FedEx and Gannett.

Visitors to the site can also watch a slide show that presents 10 techniques—aromatherapy, deep-tissue and hot-stone massage, lymphatic and pre/post-natal massage, shiatsu, sports and Swedish massage, Thai massage and Watsu.

“Most massage sessions are about 60 minutes and are recommended at least once a week, because the therapy is most beneficial in the long term,” the article states. Yara quotes the American Massage Therapy Association’s President-Elect Leena Gupth throughout the article.

To view the article, go to www.forbes.com/health/2006/02/28/massage-trends-pain-
cx_sy_0301feat_ls.html.