New beauty wipes are natural, refreshing, convenient and environmentally conscientious

CHINO, Calif. (Jan. 11, 2011) – La Fresh Group (www.lafreshgroup.com), a pioneer in convenient, on-the-go personal care wipes, has announced the debut on store shelves of its new La Fresh eco-beauty line, a groundbreaking collection of biodegradable pre-moistened wipes combining highly natural formulas with exceptional performance.

The new line represents the next wave of innovation for La Fresh Group. The company's first line of products, La Fresh Travel Wipes, catered specifically to high-end jet setters wishing to travel as light as possible while on the go.

"With the introduction of the eco-beauty wipes line, La Fresh is directly fulfilling the groundswell of demand for natural beauty products that deliver performance, convenience and affordability," said Jennifer Norman, vice president of marketing for La Fresh Group, "These wipes are 100-percent biodegradable, and the formulas are designed without parabens, sulfates, petrochemicals, glycols, dyes, PEGs, artificial fragrances or animal byproducts. They care for the health and beauty of the skin as much as they care for the environment."

Fundamental to the La Fresh eco-beauty line philosophy is that blue is the new green. "About a billion people on Earth–one in eight of us–don't have access to clean drinking water," said Eve Yen, president of La Fresh Group. "Using pre-moistened wipes instead of conventional face washing or hand rinsing literally helps prevent vital fresh water from pouring down the drain. Every little bit of daily conservation adds up to help save lives, energy and the ecology in the long run."

La Fresh eco-beauty products will be available in multi-count peel and reseal flowpacks for daily use as well as single packets for trial, tote and travel.

The La Fresh eco-beauty line includes:

• La Fresh Oil-Free Face Cleanser Wipes. Gently cleanses, detoxifies, refreshes and purifies. Effectively removes makeup. For all skin types. Formulated with a luscious blend of aloe, cucumber, papaya, pineapple, marshmallow, jojoba, vitamin C and vitamin E. Free of oil, parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances

and animal byproducts. 100 percent biodegradable wipe material. Available in fresh yuzu citrus scent or fragrance-free versions. Available in 30-count flowpacks and single packets.
• La Fresh Waterproof Makeup Remover Wipes. Instantly dissolves even the most resistant eye and lip makeup and leaves no greasy residue. No pulling or tugging to cause irritation. Free of parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent biodegradable wipe material. Available in 30-count flowpacks and single packets.
• La Fresh Nail Polish Remover Pads. One pad cleans and conditions all 10 nails with an unbelievably fresh Tuscan blood orange scent. Formulated with a nourishing blend of vitamin E, aloe, glycerin, rosemary and horsetail extracts. Free of acetone, acetate, parabens, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent biodegradable pad material. Available in single packets.
• La Fresh Healthy Hand Sanitizer Wipes. Wipes out 99.9 percent of germs with an alcohol-free, triclosan-free formula. Refreshes and moisturizes skin and nails with aloe, glycerin and vitamin E. Free of oil, parabens, sulfates, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. Fresh Satsuma citrus scent. 100 percent biodegradable wipe material. Available in 30-count flowpacks and single packets.
• La Fresh Instant Body Soother Wipes. A luscious 100 percent natural blend of six oils instantly soothes away stress and fatigue. Massage onto temples, shoulders, neck, legs or anywhere you feel fatigued or tense. Feels silky-sheer, not heavy or greasy. Free of parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. Refreshing peppermint scent. 100 percent biodegradable wipe material. Available in 20-count flowpacks and single packets.

About La Fresh Group

Based in Chino, California, La Fresh Group was founded in 1997 to offer unique skin care, cosmetics and travel amenity wipes to those who seek quality, simplicity and the freshest experience from their personal care products. For more information, call (888) 5-La-Fresh or visit www.LaFreshGroup.com.

---

---