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The number-one clinical pain reliever now has an enhanced formulation and a new colorless option.
Akron, Ohio – Dec. 23, 2011 – Performance Health has introduced a new, improved Biofreeze® Pain Reliever. This new product will be available for purchase Jan. 1, 2012.
For more than 20 years, Biofreeze Pain Reliever has been helping people reduce their pain and manage discomfort. This market leading topical analgesic provides relief for millions of individuals suffering from sore or strained muscles, shoulder and arm discomfort, neck, hip and leg pain, back pain, painful joints, ankle and foot pain, and pain associated with bruising or arthritis.
"We took the number-one clinically used and recommended topical analgesic and improved it based on customer feedback. The result is a formula that is preferred by 4 out of 5 topical analgesic users(1). We made it better in three key ways," stated Doug Stuckey, senior product manager of Performance Health. "First, we made the new formula more natural by adding an enhanced botanical blend and removing the paraben and propylene glycol. Next, we added two new effective skin conditioners so it applies easier and penetrates quickly. And finally, we created a colorless option for patients and practitioners who prefer dye-free products."
New, improved Biofreeze is 100-percent paraben-free and propylene glycol-free, and is available in green and colorless (dye-free) versions. Its new botanical blend includes ilex, arnica, aloe, boswellia, calendula, green tea, burdock root and lemon balm. Free product samples, custom printed with a practice name and phone number, can be ordered to match the practitioner's formula preference—either green or colorless. For more information
The new product is available in both clinic-application and at-home sizes.
"Health care professionals rely on our market leading Biofreeze and Thera-Band brands because we provide much more than just effective, professional quality products," continued Stuckey. "We support our health care partners with free practice-building programs, national brand awareness programs, clinical evidence for our products and patient education tools. This is what truly makes our brands special."
About Performance Health
Featuring leading brands like Thera-Band®, Biofreeze® and the new Pedigenix™ Foot Care System, Performance Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, podiatric and performance markets. In addition to market-leading products, Performance Health provides practice building support, evidence-based protocols, clinical and product education, turn-key dispensing and pain management solutions. For more information, visit www.thera-band.com, www.biofreeze.com, www.pedigenix.com or www.thera-bandacademy.com.
1. Decision Analyst, a leading, global marketing research and analytical consulting firm, conducted a detailed at-home use study with current Biofreeze users. In the study, New and Improved Biofreeze was tested blindly among regular users of topical analgesics. The study demonstrated that the new formula is preferred by 4 out of 5 users.