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The Massage Therapist's Handbook is recommended by the Swedish Institute in New York City.
Michael Alicia, a long-time instructor at the Swedish Institute in New York City, has published a new handbook on the practical aspects of the business of massage. With its easy-to-read, conversational style, The Massage Therapist's Handbook: A Practical Guide to the Business of Massage has been hailed by instructors, students and even veteran therapists as a valuable tool for therapists trying to navigate the rigors of starting, maintaining and growing a massage practice. Alicia explains that the project began as a collection of interviews with successful therapists from around the country detailing the qualities, characteristics and discipline they used to build and grow their practices. The Massage Therapist's Handbook is full of real-world examples drawn from all of these successful therapists and from Alicia's own practice.
Alicia says, "Throughout my years