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New Sales Strategy For a Tough Retail Economy: National Back Care Retailer Launches Direct Response TV Campaign

posted:10/3/2008

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Chiropractic News from PR Web

Relax the Back is using Direct Response Television to showcase their ergonomic furniture, bedding and therapeutic products in a 30-minute

infomercial. The spots feature actual RTB franchisees, employees, and clients, as well as medical professionals who have found the products beneficial for their patients.

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