PRINCETON, N.J., March 4 /PRNewswire/ -- LIV Natural(TM), the innovative all-natural sports drink designed for athletes, active adults and kids has begun 2008 on strong footing. Bringing its sports drink line-up to market in 2006, it has dedicated its first 18 months to saturating the East Coast. Today it announced that its newest retailers to carry LIV Natural include:

-- D'Agostino (New York City) -- Harris Teeter (VA south to FL) -- Hannaford Brothers (Northeast) -- Kings Super Markets (New Jersey) -- Whole Foods (North East and Mid-Atlantic) This follows on LIV Natural's established line-up of premier retailers such as: -- Whole Foods Markets -- The Garden of Eden -- Dean & DeLuca -- Grace's Marketplace -- Eli's Manhattan -- Gourmet Garage -- The Vinegar Factory

LIV Natural offers Citrus Passion, Orange, Lemon and Berry drinks. In addition, all four LIV Natural flavors are offered in 12 oz. and 20 oz. bottles. The SRP for the 12 oz. LIV is $1.29 and $1.99 for the 20-ounce bottle.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080304/NETU029 )

Nancy Dince, CEO of Ritorna Natural, maker of LIV Natural, commented, "While LIV

Natural is still relatively new, consumers quickly discovered us because we offer the best of the traditional sports drinks, electrolytes and carbohydrates, but none of their unhealthy ingredients. So with a premier product and a very strong management and sales team, we have been able to make fast inroads in the competitive sports drink market."

LIV Natural contains no high-fructose corn syrup as it is made instead with agave nectar, a natural, unprocessed source of sugar. LIV Natural contains only all natural ingredients -- it has no artificial colors, flavors or preservatives. The use of rice syrup provides a healthy source of carbohydrates. As a result of LIV Natural's unique balance of beneficial sugars, carbohydrates and minerals, it promotes physical recovery both during and after exercise. LIV Natural is dedicated to supporting local events and community sports programs that promote healthy lifestyles. LIV Natural is gluten free and Kosher.

LIV maker, Ritorna Natural, Inc, was formed in 2005. LIV Natural is produced at Castle Co-Packers in New Kensingotn, PA. For samples requests or more information, please visit www.liv-natural.com or email info@liv-natural.com.

SOURCE Ritorna Natural, Inc

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