Fashion trends come and go but the vision to style the world in eco-fashion lives on

SANTA ROSA, CA (January 21, 2010) - Indigenous Designs Corporation, a leading provider of eco fashion, welcomed in the New Year by celebrating its 15th anniversary. During the last 15 years, the company has been recognized as the authentic pioneer of organic, fair-trade apparel.

The vision to style the world in organic, fair-trade fashion was planted back in 1993 on a trip to the Andes in South America when company CEO and co-founder, Scott Leonard, encountered the rich culture and priceless beauty of the local artisan community. As a result, he was inspired to pioneer a new apparel business model reflecting a commitment to sustainability and socially responsible actions.

“Fifteen years ago when we started out, folks barely identified with the concept of organic food, let alone organic fashion,” said Leonard. “Back then, many people thought we were crazy to incorporate fair-trade and organic values into our business practice, but we persistently held to our vision. We are proud that we have stayed on message since our inception, and have followed through on our mandate to honor both people and the planet. Fifteen years later we are still holding to these same principles.”

Today, Indigenous Designs continues to refine its fashion line with eight distinctive collections offering eclectic urban flavor, subtly ethnic handcrafted details and proprietary organic fiber blends. The collections can be interchangeably styled for the workplace or the weekend with versatile, easy-to-wear contemporary silhouettes that

appeal to a variety of women. “Indigenous gives women the chance to embrace their green values, impact the lives of others in a positive way, and be stylish at the same time,” explained Matt Reynolds, president and co-founder of Indigenous Designs. “The company has been a pioneer of fair-trade, organic apparel since 1994, a direction which has now become even more vital in creating hope and opportunity. Our fashion lines demonstrate that you can walk a green path without sacrificing beauty and style.”

The founding principles of Indigenous Designs have helped to enrich the path for the eco-fashion trends of today. Together, company founders Scott Leonard and Matt Reynolds have helped form a scalable artisan network through the Indigenous clothing line that reflects a commitment to sustainability and socially responsible actions. Indigenous Designs is committed to supporting fair-trade values and artisan communities, investing in natural and organic fibers and environmentally-friendly dyes, and spreading the beauty of handmade, eco-fashion.

About Indigenous Designs

Indigenous Designs Corporation is considered a true pioneer in premium eco-sensitive and socially–conscious apparel. Indigenous has provided ecological and fair-trade quality clothing since 1994, and has established itself as a national clothing label, employing over 1,500 highly skilled artisans in knitting cooperatives. The Indigenous collection is available through Garnet Hill, Territory Ahead, REI and over 600 specialty boutiques nationwide. For a complete list of retailers visit the website at www.indigenousdesigns.com. For samples, images or more information, editorial media may contact On the Horizon Communications at (805) 773-1000 or by emailing Holly Padove at holly@thepressroom.com.

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