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A Daily Dose of Beetroot Juice May Lower Blood Pressure - 5/21/2013
A cup of beetroot juice a day may help reduce your blood pressure, according to a small study in the American Heart Association journal Hypertension.
Strawberries and Blueberries May Cut Heart Attack Risk in Women - 3/24/2013
Eating three or more servings of blueberries and strawberries per week may help women reduce their risk of a heart attack by one-third, according to research from the University of East Anglia in collaboration with the Harvard School of Public Health.
Poor Stress Responses May Lead to Obesity in Children: Can Massage Therapy Help? - 3/19/2013
Children who overreact to stressors may be at risk of becoming overweight or obese, according to researchers at Penn State and Johns Hopkins University.
Experts Share Latest Findings at 6th International Congress on Vegetarian Nutrition - 1/29/2013
The latest research and breakthroughs in vegetarian nutrition will be showcased as Loma Linda University hosts a gathering of top experts from all over the world for the 6th International Congress on Vegetarian Nutrition, scheduled Feb. 24 to 26.
Practicing Hot Yoga During the Cold Weather Months - 1/10/2013
There are benefits to practicing hot yoga during the winter months. Not only do you get a break from the chilly weather, but performing yoga in such a warm space makes the exercise extra challenging, so you feel like you get an especially good workout.
Five Natural Health Tips to Prevent Diabetes - 11/13/2012
November is American Diabetes Month. Physicians from National University of Health Sciences, a leading university for advanced degrees in complementary and alternative health, are offering natural health tips that may help you reduce your risk for contracting type II diabetes.
Study Pinpoints Just How Much Exercise Is Good for Mental Health - 10/23/2012
Scientists and devotees of regular exercise have long known that fitness keeps minds healthy as well as bodies. In addition to regulating weight and building muscle strength, exercise improves self-esteem, lessens anxiety, calms the nerves and elevates the mood and vitality. But what is the optimum amount of physical activity associated with better mental health?
How to Check Your Skin for Skin Cancer - 10/11/2012
Skin cancer is the most common cancer in the U.S., and finding spots that could be cancerous is as simple as looking at your skin. Now a new video, Skin Self-Exam: How to Do, from the American Academy of Dermatology, demonstrates how to check your skin and what to look for.
The American Heart Association Certifies Pecans as Heart-Healthy Food - 8/21/2012
Pecans are now designated as heart-healthy when enjoyed as part of a healthy eating pattern by the American Heart Association's Heart-Check Certification Program (www.heartcheckmark.org), according to the National Pecan Shellers Association (NPSA).
Meditation Practice May Decrease Risk for Cardiovascular Disease in Teens - 6/20/2012
Regular meditation could decrease the risk of developing cardiovascular disease in teens who are most at risk, according to Georgia Health Sciences University researchers.
American College of Healthcare Sciences Appoints Clyde B. Jensen to College Board - 5/23/2013
Clyde B. Jensen, Ph.D., has joined the American College of Healthcare Sciences' (ACHS) board of directors.
Pivotal Health Solutions to Distribute WellnessMats to Massage and Spa Markets - 5/22/2013
Under a new agreement, Pivotal Health Solutions will begin to integrate Smart Step Therapeutic Flooring's leading line WellnessMats into its extensive distribution chain, which covers the massage, spa, chiropractic, physical therapy, medical and athletic markets.
NCBTMB Promotes Steve Kirin to Chief Executive Officer - 5/22/2013
The board of the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) has announced the promotion of Steve Kirin to chief executive officer. Stating that his transitional role and major organizational objectives are nearly complete, Mike Williams, interim CEO of NCBTMB, recommended Kirin's promotion to the post.
MINDBODY Gains New Online Wellness Platform for Integrative Health Care Practitioners - 5/22/2013
MINDBODY, the largest provider of online business-management software in the health and wellness industry, has acquired Jill's List, a leading online platform for integrative health care practitioners.
Leading Massage Franchise Recognized for its Focus on Veterans - 5/21/2013
Massage Envy, a pioneer and leader of professional, convenient and affordable massage and spa services, has been recognized among the top 10 percent of franchise companies named to the 2013 Military Friendly Franchises® list.
Massage Therapists: Enter to Win a Caribbean Cruise and Earn Massage Continuing Education Credits - 5/20/2013
Massage Magazine Insurance Plus is offering its Facebook fans a chance to win a free Seminars at Sea Cruise from LMT Success Group in its latest Facebook giveaway.
New Research Showcases Pain-Management Benefits of Massage Therapy - 5/16/2013
Massage therapy may be a helpful pain-management strategy for individuals suffering from metastatic cancer and rheumatoid arthritis, in addition to post-cardiac surgery, according to new research gathered by the American Massage Therapy Association (AMTA).
Dermalogica Launches New Website to Accommodate Product Demand - 5/16/2013
Dermalogica has announced its new and improved website, www.dermalogica.com/, for the U.S. market, developed to bring the brand's hallmarks of education and professional skin care consultation within a mouse click.
Massage Therapists: Win a Portable Massage Table Package from Custom Craftworks - 5/14/2013
MASSAGE Magazine partners with Custom Craftworks to offer one lucky Facebook fan a chance to win a massage table package from Custom Craftworks during the month of May.
The Massage Therapy Foundation Thanks Sponsors for Support at Massage Research Conference - 5/14/2013
The Massage Therapy Foundation (MTF) is pleased to announce the 2013 International Massage Therapy Research Conference was a success with nearly 300 massage therapists, nurses, doctors, researchers, educators and others in allied health care professions in attendance
SpaMaster Massage Creme - Nourishing Unscented
The SpaMaster Essentials Nourishing Unscented Creme is a luxurious massage creme that provides an extra smooth glide, and lubrication with a unique, satiny feel. Extracts of chamomile, arnica, aloe and vitamin E have been included to keep the skin soft, and supple.
SpaMaster Massage Creme - Nourishing Unscented costs $19.99.
7520 N St. Louis Ave
Skokie, IL, 60076
by Lauriann Greene, C.E.A.S., and Richard W. Goggins, C.P.E., L.M.P.
Massage therapists tend to overuse their fingers and thumbs in their work, which can lead to musculoskeletal disorders such as carpal tunnel syndrome and DeQuervain's thumb. There are times when you may feel you must use your fingers or thumbs to do your work, but there are likely many other times when you could easily substitute other techniques using other parts of your body to do the same work and get the same results.
Be sure to palpate lightly first to find the spot you want to treat, mark it with your thumb or fingers, and then apply pressure with another part of your hand or arm. Vary the part of the hand or arm you use to apply pressure, so you don't use one part exclusively or repetitively.
To save your delicate, easily-injured fingers and thumbs, try using the following suggestions to perform techniques and apply pressure:
Reproduced with permission from Save Your Hands! The Complete Guide to Injury Prevention and Ergonomics for Manual Therapists, Second Edition, by Lauriann Greene, C.E.A.S., and Richard W. Goggins, C.P.E., L.M.P., © 2008 Gilded Age Press. For more information, visitwww.saveyourhands.com. Read their blog here.
by Connor Bringas
In this economy, to have a successful massage business and earn repeat customers, you need to become a relationship builder.
According to Kat Mayers of Kavema Massage & Wellness in Philadelphia, Pennsylvania, referrals have been the strength of her business. "Every massage therapist knows that referrals and repeat customers are the key," stated Mayers. "With the average career in massage therapy being only five years, to be successful you have to quickly grow a referral network."
To grow your massage therapy practice, here are five simple steps you should implement today:
1. Get more e-mail addresses now. In order to create an e-mail marketing campaign, you will need to have a list of customers to target. If you are just getting started, you can purchase a list of e-mails from companies like InfoUSA.com or Data.com. Then use e-mail marketing companies like iContact.com or Aweber.com to deliver the e-mails for you.
However, the most profitable list will be of current and past clients. To grow your e-mail list, run a simple contest or offer a special discount they only can receive if they register online.
2. Offer a high-value incentive. By offering an incentive such as $15 off your next massage, clients will want to refer you to someone they know. When these new customers schedule an appointment online, call the person who referred them and let her know you appreciate the referral. This will instantly strengthen the relationship with your massage clients.
3. Make frequently-asked-question videos. Create five 60-second videos demonstrating your techniques on a client. Then create five 30-second videos answering the questions you always get from new clients. Remember to explain what makes you different, and talk about your special offer.
Then upload one video every day on YouTube. Send the videos to your e-mail list and distribute them on Facebook.
4. Be present on Facebook. Seventy-five percent of businesses state that being on Facebook is critical (State of Inbound Marketing 2012). When clients come to your massage business, don't just tell them to follow you on Facebook for future discounts; give them a flier discount that has the exact website address of your Facebook profile.
5. Upload more pictures of you with clients. According to a social media study done by HubSpot marketing automation, photos on Facebook Pages received 53-percent more "likes" than the average post. To stay ahead of your competition, make sure you provide visual proof that your current clientele enjoys seeing you. When your clients view their picture on Facebook, they will click the "Like" button. The image will then show up on their timeline for all their friends and family.
Here's a bonus marketing tip: In the pictures and videos, make sure you wear a shirt that has your company phone number or website.