Steps to Selecting A Spa Trade Show
serious about connecting to a high-value audience for your spa-related
product or service, odds are good that at some point you’ll
be exhibiting at a spa industry trade show. But how to choose the
shows that make the most sense for your needs - and your budget? There
are five critical steps to selecting the right shows at which to exhibit:
Spa Business Trade Show Planning Guide: Spend Less and
Sell More When You Exhibit at a Spa or Beauty Trade Show www.spatrade.com
Develop a general understanding of market growth and trends in your
area of the industry. Which shows seem to be growing, which seem
flat? Which shows offer the best education and speakers? Start a
file on all the shows that you’ve heard about.
Customer and Prospect Research/Feedback.
Research your customers and prospects to help identify which shows
they already know about and attend, and get their opinions on the
value and importance of specific shows.
Search Trade Show Industry Sources Develop a Solid List of
Use the available trade show resources, including Web sites like
to connect to show Web sites and information. You can find listings
of the top spa trade shows at www.spatrade.com,
and also at www.spatrends.com/tradeshows.cfm.
Interview Show Organizers.
An in-depth interview of each show organizer will provide much of
the qualitative and quantitative information you need to analyze
Create a spreadsheet or list to do an apples-to-apples comparison
of the shows you’re considering. Include elements such as:
booth space cost, number of attendees, type of attendees (is it
a public show, or a business-to-business show? Are the attendees
mostly key decision makers and executives, or lower-level employees?).
How many exhibitors are there? Where is the show being held.
- Laura Higgins. Reprinted by permission of SpaTrade.com