LEXINGTON, Ky., Nov. 17 /PRNewswire/ — Keeping up with the latest trends is tough when everything from vampires to Snuggies is on the cultural radar. The International SPA Association makes it easy for you to stay up-to-date with the latest spa trends. Forecasts for 2010 prove one thing – a healthy lifestyle never goes out of style.

“Since the economic downturn, consumers are more educated than ever before when it comes to value and investing in themselves,” said ISPA President Lynne McNees. “They expect a return on their investment, and they aren’t falling for any tricks or gimmicks. They want tangible results and information that will improve their quality of life.”

2010 Spa Trends:

    --  Social Media - Perhaps you've heard of Twitter? It's opened the doors on         a marketing revolution, and spas are leading the way. It's easier than         ever for spas to offer up-to-the-minute deals by tweeting or posting         Facebook messages. Cancellations aren't a problem when you can re-book         an appointment instantly.  Ad-Ology research shows that 57 percent of 18         to 24 year olds and 48.5 percent of 25 to 34 year olds say social media         influenced their choice of a hair salon or day spa.  See which         innovative spas are tweeting.     --  Customer Service - Consumers are aware of every penny spent, and with         that comes higher expectations on the level of service they receive.          Spas are responding by providing exceptional service and making each         visit a customized experience. In fact, 87 percent of ISPA member spas         are utilizing customer feedback to ensure they're exceeding consumers'         needs. And, 48 percent of ISPA member spas have implemented customer         loyalty programs, allowing them to offer discounts or rewards while         incentivizing frequent visits to the spa.     --  Spa Sampling Menu - Just like ordering tapas at a restaurant, now you         can order a sampling of spa treatments to try out.  These mini services         at lower price points are popular ways to get a taste of treatments         offered at many spas. With 46 percent of ISPA member spas seeing an         increase in shorter (30 minutes or less) treatment bookings, and 86         percent offering shorter treatments, it's the perfect recipe for         consumers seeking small treats.     --  Preventive Care - Wouldn't you rather go to a spa now to learn how to         manage stress than end up in a doctor's office a few years down the         road? According to the World Health Organization, by 2020 the top five         diseases will all be stress related.  Treatments like massage,         acupuncture and meditation have been proven to aid in stress reduction         and recovery time for pre and post-op patients.     --  Spa Partnerships - Spas are becoming more accessible through         partnerships with franchises, hotels and local businesses.  Recent         pairings like Murad Inc. and Massage Envy will allow consumers to enjoy         the benefits of a spa experience for an affordable price. Forty-six         percent of ISPA day spa members partner with local businesses to         incorporate spa into their workplace.  Popular partnerships include:         developing wellness programs at local hospitals, accommodating guests at         hotels without spa facilities and service discount trades between spas         and local business employees.     --  Cell Phone Applications - There's definitely an app for that! Spa-ing is         easier than ever with the convenience of doing it from your phone. The         Four Seasons' app allows you to browse spa services and check room         availability. The Hot Springs and Spa Finder - California app will guide         you to road-side soaks, spiritual retreats and spas. Plan a spa vacation         from anywhere with Tripology's app.  The Find a Spa app detects your         location and displays search results for nearby spas.     --  Giving Back - Spas are offering promotions and free services to people         serving the community like teachers, hospice workers and military         personnel.  Spas are teaming up with local hospitals and providing         wellness education to teach consumers about the spa lifestyle. Community         outreach is a great way to generate business and show how easy it is to         incorporate spa into your life.     --  The Millennials Take Over - This group outnumbers the baby boomers, and         they're flocking to spas.  They grew up in a culture where taking care         of themselves, learning proper grooming techniques and leading a healthy         lifestyle were not options, but the norm.  Born during the exercise         craze of the 1980s, they were the first generation to watch as their         parents began turning to spas through the 1990s, when spas experienced         significant growth.  Spas are reaching Millennials through social media         and they're reaping the benefits.     --  Simplified Spa Menus - Everyone is cutting back and spa menus are no         exception.  You'll notice fewer treatment options because spas are         focusing on the core of their business - results-oriented treatments.          No-frills treatments that offer a return on investment are what the         consumer is demanding. The No. 1 treatment people request world wide is         massage because of its healing and stress-reducing benefits.  And, the         No. 1 reason people go to the spa is to relieve/reduce stress and relax.      --  Beauty Rest - Catching some zzzs has never been harder in our         sleep-deprived society.  The spa makes rest a priority by offering         treatments targeted to get you some shut eye.  You can actually book         time to sleep at the spa or stay after a treatment to nap when you're         feeling relaxed. 

About the International SPA Association

ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. More details on ISPA are available on www.experienceispa.com.

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