Traditional marketing may have been enough for massage therapists in the past, but today’s massage professional also needs to be technologically savvy.
According to licensed massage therapist Madge Lockwood of Chicago Massage Works, located in the Chicago, Illinois, area, e-mail marketing is the way to grow your massage business. “I send a monthly e-mail newsletter to my clients,” she says. “I spotlight a benefit of a modality that I use, including links to articles of interest, deals or local information.”
Do you need new clients? The key to any successful massage business is letting new clients find you, and the fastest way they can do that is by finding you online.
3 ways to have new clients find you:
1. Create a website. If you don’t already have a website, creating one is an important part of keyword targeting and online marketing. According to the Pew Internet & American Life Project, 92 percent of adult Internet users use search engines such as Google to find information on the Web. You can’t target your clients if you don’t have a website.
2. Optimize your website using local keywords. According to Google, 73 percent of activity online is related to local content. If you don’t optimize your website with local keywords, then potential clients won’t be able find you online.
The goal is for potential clients to type “massage therapist in Phoenix, Arizona,” for example, into Google, Bing or Yahoo! and your website comes up.
3. Add your business to local directories. Nearly 2 million listings on Google have been claimed by business owners on Google+. Add your business to Google+, Yelp, Yellow Pages, MerchantCircle, Superpages and other local directories.
You can hire companies to submit your business to local directories. Include your website with local keywords when adding your business to local directories.
By following these three easy steps, will begin to attract new clients to your massage business. Before you know it, your business will gain new clients through keyword targeting.