As an entrepreneur, it’s important that you master one important trait to help you succeed: great written communication.
Without communication, a business is doomed to fail from the start.
However, communication doesn’t just mean phone calls and face-to-face contact.
Have you ever considered how often you write something while working? From sales reports and website content to emails and brochure copy, writing is part of your massage practice, whether you’re aware of it or not.
Imagine if you were reading through the content on a website or in a marketing brochure, and it simply didn’t make sense or was littered with spelling mistakes, poor grammar and errors in punctuation.
Would you still buy products or services from that business? If anything, you might think twice before doing so.
Here are five results you can expect to experience from your improved business copywriting skills:
1. Your Customers will Click
One of the best reasons you’ll want to improve your business copywriting skills is the fact that you’ll be able to inspire your clients, friends, family and colleagues with your words.
Consider that the foundation of any relationship you have with another human being is based mainly on the words that you’ve spoken to each other, and you’ll have a much clearer understanding of why this is important.
Enhance your website copywriting skills to create compelling brand stories and other content that has a real impact on your current and potential customers. In addition to your homepage and contact page, the “about us” page is one of the most visited pages of a website.
With the ability to inspire your customers, you’ll find a dramatic increase in your clicks, traffic and overall revenue.
2. People will Take You Seriously
Whether you’re writing content to get people to click through to your website or pitching an idea to a co-worker, using the right words in the right places is the best way to convince someone to listen and take on your ideas.
After all, business copywriting is all about persuading people.
“Whether you’re writing an email, a post-it note, a social media tweet, a long-form report or anything in between, writing in a masterful way and knowing exactly what tone of voice and language to use in what context can help you to convey your messages in ways you never thought were possible,” wrote Trevor Freeman, a business writer at Paper Fellows.
This can also be applied in a business sense.
If you’re involved in a meeting about an upcoming project and you need to create a presentation on your ideas, for example, writing fluently and persuasively can convey your ideas in a clear and professional way—which people are far more likely to take seriously.
3. Better Business Copywriting Means Enhanced Credibility
When you master the art of business copywriting, you’ll be amazed by how people will start treating you more positively.
Most notably, the way you message, text and email your clients will become more precise and detailed, which will increase their respect for you.
Additionally, if you improve your overall writing skills, this will include the processes of editing and proofreading. Your improved abilities in written communication will be evident in both online and printed copy.
4. Increased Productivity will Be Yours
Have you ever been in a position where you’ve sat at your desk in front of your computer and tried to make a sentence sound just right or tried to find the perfect word?
If you’re an average-skilled copywriter, this might be a problem that you’ve come across regularly and that can have negative consequences on your productivity.
Barbara Anderson, a press release writer at Elite Assignment, says, “By mastering the art of business writing skills, you simply won’t come across this issue, [and will maximize] your productivity levels throughout the day as you’ll be able to maintain your flow.”
5. Improvements in All Aspects of Business
When you become conscious of the fact that every time you write something you’re practicing your writing skills, you’ll be able to apply these newfound abilities to every aspect of your life and business.
How many emails do you write a day to clients, potential clients and suppliers? How many social media posts do you write? How many blog posts do you craft each week?
By improving your business copywriting skills in the areas above, your abilities will improve the performance of all other aspects of writing in your business, driving up your success rates no matter what task you set your mind to.
Not everybody has the time or patience to become a professional copywriter; however, there is a ton of online tools available that will help you out with certain copywriting processes.
Here is a small collection of business writing services:
Academized – a tool to upload your content to have it proofread by a professional writer.
Cite It In – a free online tool for adding references and citations to your content in a professional format.
Copyblogger – a site that offers free e-books and guides to writing compelling copy.
Easy Word Count – a free online tool for tracking the word count of your writing.
Grammarix – a free online grammar-checking tool and blog.
Grammarly – a free online grammar-checking tool and writing assistant with advanced tools available for purchase.
State of Writing – a free online blog full of writing guides you can download and follow when writing.
Be Your Best
As you can see from this article, there are many reasons to improve your business writing skills.
Seek out copywriting courses, practice every day and experiment with different styles to find what works for you and how you can be the best at what you do.
About the Author
Gloria Kopp is a web content writer and an educator at Ukwritings. She is writing Studydemic educational blog for students and is a regular contributor to The Tab and Boomessays blog.