As a business, you simply cannot ignore the fact Facebook is the most powerful social network site in existence. Below are some tips on how to market your massage practice on Facebook and keep clients interested in your content.
1. Offer first-time visitors an incentive. Clients need a reason to become fans. Allowing them to receive incentives, such as coupons, or special information will encourage them to “like” your page. Check out Static HTML for a relatively easy way to do this. Note: You’ll want someone with some basic programming skills to help.
2. Write what you know. Focus on massage therapy and massage practices. People will follow your updates because they know you’re an expert in the field. Keep your content based on your profession—write about current events, share a funny video, ask them to post a question or repost an interesting article. Remember to be careful about privacy and confidentiality by avoiding personal comments.
3. A picture says a thousand words. People are more visual than ever. Adding images to your text will add life to your stories. Feature pictures of any staff you may have with a small write up about them. Creating this personal connection is important for developing your relationship with your clients.
4. Ask easy questions. Everyone values their own opinions, and by asking easy questions, clients will jump into the conversation. Participation is the key. Use the Facebook Questions feature to create a simple poll.
5. The contest. Everyone loves winning. Give your clients a little excitement by hosting a contest where they have a chance to win something they are interested in.
Daniel Ruscigno is a co-founder of PatientCal, business-management software for the health care industry that includes online scheduling, e-mail reminders and online appointment notes. For more information, visit www.PatientCal.com.