Your clients want to feel relaxed, nurtured and sometimes even pampered. Massage can accomplish all of these—and by adding additional services to your menu, you can attract more clients and better meet some clients’ needs.
Additionally, add-ons can be simple, effective and beneficial to the massage therapist’s bottom line. By treating clients with low-cost (to you) products and services, you can charge an additional fee, whether $5 for aromatherapy or $25 for an infrared sauna session. (Prices will vary depending on your location and services.)
Incorporating products into a session also sets you up to sell retail, offering you an additional revenue stream that doesn’t require the use of your hands.
Here are seven massage add-ons to better help clients and increase your income:
Analgesics are a fantastic way to relieve pain and reduce inflammation. There are many product options that add value, such as CBD-infused lotions or natural and organic analgesics, which may be used during or after a massage session. This is an inexpensive add-on that can also increase retail sales. Always research the analgesics that best suit your clients’ needs, and always encourage your client to seek medical advice before using analgesics.
2. Foot Bath
Using salt, as in Epsom salts or Sea salt, with warm water in a foot bath or basin relaxes the muscles of the feet, increases circulation, relieves inflammation and refreshes tired, achy feet. You can add such essential oil as eucalyptus, peppermint or lavender to complete this relaxing, effective service.
Adding aromatherapy to any session by diffusing essential oils or adding them to massage lotion is very inexpensive and customizes the massage session to your clients’ needs. Such as: Lavender for relaxation, eucalyptus during allergy season, and peppermint to increase circulation.
4. Scrubs & Muds
Scrubs can be used on the face, hands, feet or body. Adding essential oils to your menu allows clients increased relaxation and customized treatment, which can increase customer loyalty. Muds are the perfect complement to scrubs. Mud mask can be used alone or after a scrub. Dead Sea mud used on the back can help relax muscles before the massage session, therefore increasing the effectiveness of your work. A mud mask can also be used with facial massage and as a hand-or-foot treatment.
5. Assisted Stretching
Using assisted stretching before a massage session increases circulation, allowing for a more effective massage. This is great modality for athletes, clients recovering from injury, and geriatric clients. A separate client intake form for a stretch session is recommended.
6. Hot Stones
Stones can be used as a standalone modality as well as added into a massage session in place of a hot pack or to end a session with soothing heat. Hot stones can be placed on a towel or a sheet along the spine to relax the muscles and the nerves at the nerve root. They also can be placed at the palm of the hands, between the toes and at the end step of the feet for relaxation; again, with a towel or sheet between the stone and the skin.
7. Infrared Heat
Whether infrared heat is provided by sauna before a massage session, or by a handheld device or light over the table during a session, this add-on is very effective at increasing circulation and aiding in healing after an injury or overuse of the muscles. The infrared heat penetrates deep into the muscle tissue.
About the Author
Anitta Nuzum, LMT, has over 20 years as a licensed massage therapist in medical and orthopedic massage, and is a Chopra University graduate in Ayurveda, a qi gong instructor and Reiki master. She is owner and instructor of Nuzum Education for Well Being, offering National Certification for Therapeutic Massage and Bodywork-approved continuing education for massage therapists.