From the MASSAGE Magazine article, “Check Your Compass: Strategies to Put Your Practice on a Successful Path,” by Cherie Sohnen-Moe, in the July 2010 issue. Article summary: Throughout the life of your business, you will encounter times when it is vital to reassess your direction. You might have an elaborate business plan with specific goals, but if you don’t have the self-assessment tools to chart your path successfully, then you won’t get where you need to. Come with me on a journey of self-exploration and assessment to put your practice on a successful path

by David Allan, D.C.

With the advancement of computer technology, creating and posting videos to promote your practice is easier than ever, and should be strongly considered.

To get started, set up a YouTube account at www.youtube.com. Videos uploaded there will serve as a storage bank for your video marketing campaign.

Suggestions for video content include, but are not limited to: testimonials, a personal introduction, sample techniques, self-help education, or a tour of your facility or office. Once videos are stored, they can be embedded or linked in a website, linked from an e-mail or other software, or sent directly from your YouTube account. 

If you are comfortable with computers, why not take full control of this process and get a video camera and tripod? Camcorders with high-definition quality are very reasonable; otherwise, have someone help you create the files that will best promote you and your practice. Before shooting video, do some research, review your manual and consider taking a basic class in using your video equipment. This will help give you an acceptable product for marketing.

To prepare your video files for YouTube, use the bundled software that came with your computer or download it for free at its website. Moviemaker and iMovie are normally bundled with PC and Apple platforms respectively. 

Now let’s get your videos posted to your website. Each YouTube video will have a unique embedded code and URL (website address). The embedded code will place a YouTube player on your webpage and a URL will link viewers directly to your YouTube video. 

YouTube video URLs can also be used in e-mails and many software applications, such as Microsoft Word documents and PowerPoint presentations. In addition, you can send out notifications right from your YouTube account. Lastly, you can group any number of YouTube videos to form a playlist that can be shared in the same manner discussed above. 

Videos are easily placed on websites and sent electronically all over the globe. Get your videos launched today—because utilizing online video can boost your practice and your career.

David Allan, D.C., has been a master bodyworker and chiropractor for 30 years. He has taught bodywork locally and abroad and has created a global touch institute called DAGIIT. His vision is to heal the planet one touch at a time and share his knowledge with millions around the globe. For more information, visit www.123wellness.biz.

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