How to Position Yourself as a Massage Expert, Part 2
(Click here for Part 1 of this series.)
“What’s your website?”
This is a question you’ve likely been asked many times. Can you confidently direct this potential new client to a place she can find out more information and—more importantly—find the information she needs to contact you to book a massage? Can she do all that this very moment on her smartphone?
Having a website for your services is a very obvious sign you’re serious about your work. If you want to be known, want to be recommended, and want to be trusted, you must have a website.
Websites That Work
Your website doesn’t have to be extensive, complicated or fancy, but it does have to do a few things well in order for you to look like a massage expert online. Whether you hire a designer or build your own site, make sure to take the following website must-haves into consideration:
- It must be mobile-friendly. Comscore, an Internet consulting company, reports that “more than 75 percent of all Americans who use the Internet (age 18+) now access digital content on both desktop and mobile devices.” If your website isn’t designed to be viewed on devices of many sizes, you’re missing out on a huge percent of client activity.
- It must be uncluttered. There’s a popular saying in the design world: “A confused mind says no.” You don’t want potential clients abandoning your site when they can’t find what they want, so remove sidebars, header slideshows, moving text banners and other distractions that overwhelm and keep your site visitors from locating the information they need to know. Keep the design simple and the words minimal.
- It must have clear and obvious contact information. You’d be surprised how many companies’ websites unintentionally hide the information someone needs to hire them! A contact page with multiple ways to contact you is a must, but also be sure to link to that contact page throughout your website.
- It must be consistent. You’re not only selling services, you’re selling a client experience. Be sure the feel of your website, as reflected in the photography, colors and tone of your written text, matches the experience your clients have in person.
Harriett McEntire Lanka, owner of Align Spa in Park City, Utah, designed her website with tone and consistency as a top priority. “The number-one thing that has allowed us to outlast every other major spa in town is the vibe of our space,” Lanka said. “You feel it when you walk in the front door of the spa; you feel it from your massage therapist; you feel it on our website; and you feel it every time we reach out to you in an email or a phone call.”
Look Like a Massage Expert
A professional website is a powerful way to set yourself apart and position yourself as a professional. If you’re just starting out, keep your website simple and choose a platform you can easily update yourself as your massage business grows and evolves.
The next three articles in this series will look at some additional things you can do with your website to further position yourself as an expert in the massage industry.
Click here for Part 3 of this series.
About the Author
Connie Holen is a Web and graphic designer who specializes in creating clean, modern and easy-to-manage websites for small businesses and professionals in the wellness and fitness industries.