OVERLAND PARK, Kan., Nov. 16 /PRNewswire/ — After a thorough, long-term strategic brand-building process, Sunlighten(TM) has been chosen as the new name for health & wellness leader Sunlight Saunas(TM). Under the same ownership and with a renewed sense of corporate mission, Sunlighten has plans for a host of cutting-edge wellness products over the coming years, including advances in its line of long-celebrated infrared saunas.

As the world leader in production and distribution of infrared saunas, Sunlight Saunas decided the time was ripe to better deliver on its goal of helping people live more vital lives. The company is the same, but the new corporate identity opens the door for a more diverse portfolio of wellness products imbued with technology–hence its new tagline, “Empowering Wellness”.

“Sunlight Saunas has grown up,” explains Director of Marketing, Rob Persaud. “Our new name – Sunlighten – more strongly positions us to help support the collective shift from disease treatment toward disease prevention, soon across a variety of new products.”

The health and longevity benefits of Sunlighten Saunas were recently showcased by Dr. Oz on The Oprah Winfrey Show. Dr. Oz spoke specifically about the assistance infrared therapy provides in burning calories via increased circulation, in detoxifying through a more comfortable sweat, and in reducing blood pressure.

Sunlighten is slated to be honored in the Health & Wellness category of the CEA (Consumer Electronics Association) Technology & Innovation Awards at the 2010 Consumer Electronics Show. Entrepreneur magazine named Sunlighten one of its HOT 100 Fastest Growing Companies in 2004, 2005 and 2006, and the company was among the Inc. 500 in 2006 and 2008. Last year, out of 1,400 nominees, Sunlighten won the Greater Kansas City Chamber Award for Top Small Business. The company boasts more than $14 million in annual sales with 50 employees and 30 distributors in 13 countries.

In a 40,000-square-foot freestanding building in Overland Park, Kansas, Sunlighten employees have access to tuition reimbursement, an in-house executive chef, specialty coffee bar, fitness center, use of Sunlight Day Spa, a day-care center, relaxation lounge and even happy hour events when monthly goals are met.

Highly active in its community, Sunlighten partners with the American Heart Association. In fact, owners Connie and Aaron Zack are board members of the Kansas City chapter. The team at Sunlighten also volunteers regularly at Harvesters, Kansas City’s only food bank.

Aaron Zack, President/CEO of Sunlighten notes, “One of the things I love about our company is that while delivering profitability, we are helping individuals every single day…and that is a very gratifying feeling.”

About Sunlighten

Founded in 1999, Sunlighten (formerly Sunlight Saunas) offers innovative wellness products that bolster individuals’ health & vitality through technology. Sunlighten’s Signature line of infrared saunas helps detoxify the body & provide pain relief, and has been clinically shown to aid in weight loss & reduce blood pressure. For more information, visit http://www.sunlighten.com/.