HIGHLANDS RANCH, Colo. (February 9, 2016) — Following a Sunday of overindulgence from Super Bowl parties, Elements Massage™ is encouraging Americans to get back on track with their health and wellness plans. It was estimated that Americans consumed 325 million gallons of beer, nearly 50 million chips, 1.25 billion chicken wings, 70 million pounds of guacamole, according to the National Chicken Council and MarketWatch.
The most health-conscious advertisements during Sunday’s game were for Fitbit® and Michelob Ultra®, each 30 seconds in length for a grand total of one minute of consumer-focused fitness during the game — other than the two teams on the field.
Elements Massage sees the focus of advertisers as targeting consumers who are looking for instant gratification from popular products; such as fancy cars that go fast; soda, chips and candy that taste good; and alcoholic beverages that are part of many celebrations. Many advertisers may be missing the consumers who are focused on health and wellness. There’s little debate as to why those advertisers do, however; according to the National Retail Federation, football fans spent $15.5 billion celebrating the big game, an average of $82.19 per fan, up from $77.88 per fan spent in 2015.
“Every New Year, we resolve to better ourselves. Next thing we know it’s February. The big game comes along and we spend a day of overindulgence and oftentimes remorse,” said Aimee Matchette, owner of Elements Massage™ in Whitefish Bay, Wisconsin, and area director for Elements in Wisconsin. “It’s okay to let loose every now and then, but we also want to encourage people to never give up, because managing stress and looking and feeling better about ourselves is something we highly value.”
The number of people who highly value their health and wellness is growing. According to the Global Wellness Institute, the health and wellness industry globally reached $3.4 trillion in 2015 (based on numbers from the Centers for Disease Control and Prevention and the National Center for Biotechnology Information). There’s a greater focus on prevention in 2016 than ever, as corporations are offering more wellness programs for employees and many insurers are rewarding businesses that offer these programs with lower premiums.
Yet, despite the proliferation of healthy living resources, obesity rates continue to increase in the U.S., contributing to an alarming rise in Type 2 diabetes, heart disease and cancer.
“We know regular exercise, healthy eating and cleaner living can result in a better quality of life and longevity,” added Matchette. “And adding regular massage can have enormous health benefits as well.”
Massage offers a drug-free, non-invasive and humanistic approach to wellness based on the body’s natural ability to heal itself. It may additionally offer certain benefits in addressing high blood pressure, lower-back pain, postoperative care, arthritis and depression. But even when there is not a specific health issue, massage can have other benefits, according to Associated Bodywork & Massage Professionals’ public education site, including:
- Increased circulation
- Stimulation of the lymph system
- Release of endorphins, the body’s natural painkiller
- Improved range of motion and decreased discomfort in muscles
- Relaxation of injured and overused muscles
- Reduced muscle spasms and cramping
- Increased joint flexibility
- Aid in recovering from strenuous workouts
- Reduced postoperative adhesions, edema and scar tissue
“People need to find balance in their lives. Even as we discover more and more benefits to massage, there are many other ways for individuals to manage stress, just as there are countless programs available to help them control their weight through diet and exercise,” said Monica Hahn, studio owner of Elements Massage™ in Greenbrae, California, and area director for Elements Massage in the Denver metro and East Bay San Francisco areas. “Healthy living takes planning, motivation, understanding, time and resources—but the best investment a person can make is an investment in themselves.”
About Elements Massage™ and Wellbiz Brands Inc.
WellBiz Brands Inc. is headquartered in Highlands Ranch, Colorado, and is one of the largest health and wellness companies in the U.S. The company manages three separate franchise entities: Elements Therapeutic Massage LLC, which franchises massage studios, providing custom therapeutic massage to meet clients’ individual needs; FIT36 LLC, which franchises high-intensity interval training studios, with workouts done as a group; and Fitness Together Franchise LLC, which franchises one-on-one and semi-private group personal training studios. Elements Therapeutic Massage LLC began franchising in 2006 and has more than 215 Elements Massage™ locations in 36 states. Each Elements Massage™ location is independently owned and operated by an individual franchise owner. Fit 36 LLC began franchising in 2014 and has five FIT36® locations in three states (Colorado, New Jersey and Virginia), including three in the Denver metro area. Fitness Together Franchise LLC began franchising in 1996 and has approximately 165 Fitness Together® locations across the U.S.