Selecting a massage cream that is a good fit for you, your practice philosophy and each of your clients often means selecting more than one massage cream. With so many wonderful options on the market, there is no reason to limit yourself and your clients to just one massage cream.

Keep the cabinets of your session room stocked with a nice array of massage creams, so you can customize your massage therapy or bodywork sessions based on the needs of each individual client, as well as the types of techniques you choose to use during various appointments.

Using massage creams to tailor the work you do in your practice is one of the simplest and most inexpensive methods of adding value to the massage therapy or bodywork sessions your clients receive. Therefore, it is a great business strategy for keeping your clients coming back for more—and spreading the word about your services to family and friends.

However, you may be wondering whether adding value via massage creams is really as simple as picking out four or five massage creams and selecting which ones to use based on what your client presents and the hands-on modality you plan to use to meet that client’s needs. This truly is the basic foundation of adding value with massage creams, but there are a few more guidelines on how to go about putting this plan into place in order to yield the most benefits for your investment of time, effort and money.

First and foremost, you will want to take your time selecting the very best array of massage creams for your session room. This means you will need to get a pretty good idea of what’s out there on the market in terms of today’s high-quality massage creams. Only when you know what is available will you be able to make an informed decision about which massage creams are right for you and your practice.

Spend time studying the online catalogs of four or five reputable manufacturers of massage cream. By doing so, you will be able to see what kinds of massage creams are available, from the organic and all natural to the pain relieving and moisturizing, or even all of the above.

The massage creams you decide to stock in your session room should be based on the common needs your clients bring to the table, as well as the hands-on methods of massage therapy and bodywork that you practice. For example, if you do quite a bit of deep-tissue work and many of your clients come to you severely tight and sore muscles, you may want to choose one massage cream that not only offers a good amount of friction, but also contains a pain-relieving ingredient, such as menthol.

Once you have made your purchases and are happy with your chosen massage creams, then you can update your practice menu and marketing materials to reflect the added value of specialized massage creams to enhance the results of each session.

Brandi Schlossberg