The American Massage Therapy Association (AMTA) yesterday announced the launch of its nationwide massage therapy tour, and the tour’s first stop was covered by a local TV station.
The tour began with an exhibit at the Human Race to the Taste event in Chicago, Illinois. AMTA members and the tour were featured on the early morning show of TV station NBC-5, as AMTA promotes media coverage connected to the tour.
On Friday, the van and exhibit will be part of AMTA’s Chapter Volunteer Orientation Program, giving chapter representatives an opportunity see first-hand how this part of the AMTA consumer awareness program will work.
“This marks the first direct consumer phase of the multi-year, multi-level commitment by AMTA to raise public awareness of the health benefits of massage therapy and of the professionalism of AMTA members,” noted the association’s press release.
The tour then moves on to Dayton and Columbus, Ohio, next week. Follow the tour and see comments from AMTA volunteers and consumers at www.amtamassage.org/tour