Evanston, IL (April 22, 2013): – The American Massage Therapy Association announces the continuation of the AMTA Massage Therapy Tour, with its first 2013 stop in Indianapolis May 29. The association reached millions of people in 2012 with information about the health benefits of massage therapy through its tour last summer and proactive media relations. Increasing the number of cities this year, AMTA expects to reach millions more consumers and media outlets with its ongoing consumer awareness program.

The AMTA Massage Therapy Tour is a key component of the association’s effort, taking massage therapy directly to potential clients for AMTA members. The Tour is scheduled for the following events:

May 29-31 American Academy of Sports Medicine Annual Meeting (Indianapolis, IN)

June 8-9 Chicago Blues Festival (Chicago, IL)

June 14-15 Jazz in the Woods (Overland Park, KS)

June 17 St. Louis Cardinals vs. Chicago Cubs Baseball Game (St. Louis, MO)

June 22-23 Great War Memorial Balloon Race (Little Rock, AR)

July 2-3 Peachtree Health & Fitness Expo (Atlanta, GA)

July 5-6 Coke Zero NASCAR 400 (Daytona Beach, FL)

July 13-14 Taste of Dallas (Dallas, TX)

“AMTA has made a long-term commitment to reach out to consumers to educate them how massage therapy can improve their health,” says AMTA President Winona Bontrager. “Our Tour stops are very diverse, giving us an opportunity to reach both people who know the value of massage and those who haven’t thought about seeking massage therapy on a regular basis. Every massage therapist will benefit from what we are doing.”

AMTA encourages everyone in the massage therapy profession to follow AMTA’s Massage Therapy Tour through Facebook and www.amtamassage.org.

AMTA will announce additional details of other components of its consumer awareness program as they move forward this year. The third Research Roundup is scheduled to be sent to consumer and health care media later this spring.

The American Massage Therapy Association is the largest non-profit, professional association serving massage therapists, massage students and massage schools. The association is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters. Celebrating its 70th year in 2013, AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage. The association has made a multi-year commitment to increase public understanding of the health benefits of massage therapy through a multi-faceted public awareness program.