AMTA Expands Consumer Awareness with Targeted Advertising, MASSAGE MagazineEvanston, IL. The American Massage Therapy Association (AMTA) has begun targeted local advertising to expand its national consumer awareness program. Following up on its national media outreach, distribution of several Research Roundups to national media, and its successful Massage Therapy Tour, the association will advertise on radio and in local newspapers in approximately 20 metropolitan areas over the next three weeks.

“Our consumer awareness program is a year-round commitment to keep massage therapy before the public in a variety of ways,” says AMTA President Winona Bontrager. “The AMTA Massage Therapy Tour takes our message about massage therapy for health directly to the people. Our media outreach is about informing tens of millions of people with this message and our targeted advertising reaches millions of potential massage clients in another way. Our goal is to bring new massage clients to our members and promote massage therapy to benefit everyone in the profession.”

AMTA has confirmed advertising in Atlanta; Austin; Chicago; Cincinnati/Northern KY; Dallas-Ft. Worth; Denver; Houston; Indianapolis; Kansas City; Knoxville, TN; Lexington and Louisville, KY; Little Rock; Nashville; Orlando; Phoenix; St. Louis; Springfield, IL; and Tampa.

See and hear AMTA’s ads and learn more about the consumer awareness program. AMTA’s 2013 Massage Therapy Tour completed its consumer event stops in Dallas on July 14.

The American Massage Therapy Association is the largest non-profit, professional association serving massage therapists, massage students and massage schools. The association is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters. AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage.