As one of the largest professional massage-membership organizations in the U.S., the American Massage Therapy Association (AMTA) engages in numerous outreach efforts in order to promote massage therapy and demonstrate the benefits of massage.
In 2009, AMTA members throughout America provided massage to participants in the Breast Cancer 3-Day events nationwide, which benefited the Susan G. Komen for the Cure, an organization dedicated to finding a cure for breast cancer.
Fifteen events were held in 2009, according to an AMTA press release. AMTA was the official provider of more than 300 volunteer massage therapists for the Energizer Live it up! Lounge at the events.
“This was a thrilling confirmation for AMTA and its members of the value of massage to contribute to health,” said AMTA President Judy Stahl in an association press release “Our members are grateful for the opportunity to donate their skills to people with breast cancer and those who support them.”