A leading national massage association announced this week that its consumer awareness campaign has entered a new phase, with a focus on health care education and targeted marketing.
The American Massage Therapy Association launched its campaign on June 20 when it announced a “major, multi-year commitment to public education on the benefits of massage therapy for health.”
On Aug. 18 the AMTA “will take its message of massage therapy for health to the Duke University Integrative Medicine Center for Living, with a collaborative health education fair at the Durham, North Carolina center,” according to an AMTA press release. And on Aug. 13, AMTA launched targeted advertising in six metropolitan areas.
“Over several weeks, these will include advertising on top radio stations in Chicago, Columbus, Boston, Philadelphia, New York City and Raleigh, as well as print ads in major metropolitan newspapers. Readers will see ads in the Chicago Tribune, the Columbus Dispatch, the Boston Globe, the Philadelphia Inquirer and the Raleigh News & Observer.”