Akron, Ohio – April 28, 2011 – With the new Performance Health Massage Therapy Treatment Manual in hand, therapists can extend their services with safe and effective massage treatments using Biofreeze® Pain Reliever and Prossage® Heat. This exceptional treatment manual includes modalities ranging from pain relieving practices to sports massage to deep tissue stone treatments, as well as a self-care series, retailing tips and a resource reference.
Biofreeze Pain Reliever is the #1 clinically-used and recommended topical analgesic. It delivers targeted pain relief with the benefits of cryotherapy (cold therapy). Prossage Heat is a deep tissue oil specifically formulated for myofascial release and trigger point therapy.
The treatments outlined in the manual were designed by professional massage therapists with experience using Biofreeze and Prossage products. “I’d like to thank the distinguished industry experts that contributed to this manual,” stated Jeff Mathers, Product Manager, Performance Health. “Because of their input and effort, I’m confident that this manual will become an indispensable tool for even the most experienced therapist.”
The contributing authors are James Waslowski, LMT; Michael McGillicuddy, LMT, NCTMB; Teresa M. Matthews, LMT, CPT; Bruce Baltz, LMT, NCTMB; Lorena Haynes, LMT; and Lynda Solien-Wolfe, LMT, NCTMB.
In addition to expanding their practice with new services and protocols, a therapist can increase revenue by selling Biofreeze products. “After experiencing the benefits of Biofreeze, we know clients welcome and appreciate the opportunity to purchase the product from their therapist,” stated Lynda Solien-Wolfe, Director of Clinical Education for Performance Health. “Our Build Your Practice program makes selling our products simple and rewarding. This program includes free sampling, countertop displays, event sponsorships, a patient education DVD, and a Where-to-Buy online referral service.”
Therapists can view the new Performance Health Massage Therapy Treatment Manual at www.biofreeze.com. A free printed copy of the manual is available to registered Where-to-Buy members. Members simply log into their account at www.biofreeze.com/loginGIRR.aspx and request a copy, which will be sent to them within four weeks. Those who are not registered can do so at this same Web address.
About Performance Health
Featuring leading brands like Thera-Band and Biofreeze, Performance Health offers a broad portfolio of products for the therapy, rehabilitation and wellness markets. In addition to market-leading products, Performance Health provides evidence-based protocols, education and pain management solutions. For more information, visit www.thera-band.com, www.biofreeze.com and www.thera-bandacademy.com.