The Anthem Blue Cross Live Like a Champion Tour brings interactive games and challenging sports-themed activities to help children bring out their "inner champion." The tour is traveling to local community and special events, YMCAs, Boys and Girls Clubs and other after-school program locations in 10 cities throughout
According to the California Health & Human Services Agency, approximately one in three children in
"As the state's largest health insurance provider, Anthem Blue Cross recognizes its responsibility to respond to the growing epidemic of childhood obesity. We are committed to addressing the issue and empowering families and communities to adopt healthier lifestyles," said
A select group of Governor's Council celebrity athletes lend its support to the Live Like a Champion Tour to help raise awareness and promote physical fitness for all Californians. They serve as role models and share their favorite exercises, fruits and vegetables on life-size posters throughout the event-site. "Governor Schwarzenegger and I want to inspire young people across the state to get moving and feel the benefits associated with eating right, staying active and having fun," said
Event activities include:
— Olympic Style Opening Ceremony: Children pledge to put down the remote and get active.
— Toss Like A Champion: Children take shots at various foods in the refrigerator and knock down the healthy snack choices, reinforcing balanced nutrition.
— Board Like A Champion: Children find out the proper way to get up on a surf/snow board and maintain balance, with the safety of an inflatable mat beneath them.
— Closing Ceremony: Children engage in post-activity stretch exercises and join in an award ceremony, declaring all who participated champions.
About Anthem Blue Cross
Anthem Blue Cross is the trade name of Blue Cross of
Governor's Council on Physical Fitness and Sports
A non-profit, non-partisan organization dedicated to promoting physical activity for all Californians with an emphasis on children and youth. Governor Schwarzenegger is the Honorary Chairman and Council members include Chairman
Governor's Council Key Initiatives include the Governor's Challenge, the Governor's Council Spotlight Awards Presented by the Anthem Blue Cross Foundation, the Governor's Council Activity Guide presented by Longs Drugs, the Live Like a Champion Tour powered by Anthem Blue Cross and Exercise as Medicine.
CONTACT: Gabby Sopko (O) 312.784.1620 (C) 440.263.3720
SOURCE Anthem Blue Cross