This is How to Get More Massage Customers using Evidence-Based Marketing
You want to get more massage customers — but most massage therapy marketing runs counter to the evidence provided by the best available research. …
Network Your Way to a Physician’s Massage Prescription
Many new therapists fail to utilize one of the most proven strategies for gathering reliable clientele: networking with medical professionals outs…
It’s Important to Keep Lines of Communication Open with Clients. Here Are 10 Ways to Get Their Attention
It’s more important than ever to keep lines of communication open with clients, especially as you pause or relaunch your massage practice. Whe…
Your 6-Step Plan to Prepping Your Massage Practice to Reopen
None of us knows exactly what the future will hold, but we can be sure it won’t look exactly like the past. The best thing a massage therapist …
MTs Ask: How Can I Generate Non-Massage Supplemental Income?
Do you have the creativity and resilience needed to maintain a successful massage practice? The COVID-19 crisis is going to have a massive impa…
You Can Use Social Media Influencers to Get More Massage Clients
There is enormous untapped potential in working with a social media influencer; in fact, I have built my client list by the thousands at my day sp…
5 Essential Components of an Effective Client Retention Strategy
Many massage therapists think of marketing simply as a way to obtain new clients, leaving out what may possibly be one of the&…
Pain and Emotions: The Primitive Brain at Work
Thanks to large libraries of functional images and functional magnetic resonance imaging scans that show what happens in the brain when a patient …
What You Need to Know about Medication Use in Over-50s
“Please list your medications.” As massage therapists, we ask clients to respond to this request for information on our intake forms — but do …
Is Your Communication Helping or Hurting Your Massage Clients?
Research is indicating that a person’s perception of pain is a complicated matter, predicated in part by a person’s beliefs and experiences. T…