Create a Massage Membership Model to Keep Your Appointment Book Full
We all know that clients can drift off. They might cancel, usually because something came up, or they might simply get too busy to rebook—and …
The Transgender Massage Client: How to Hold Safe Space
The number of transgender people continues to grow as resources become more readily available and the dialogue about gender becomes normalized. Th…
In Good Hands: Massage is in High Demand Because it Delivers Compassion and Respect
Massage therapy is a critical element in the human wellness model because touch is the defining ingredient that creates the full human experience.…
This is How to Educate Clients on the Benefits of Regular Massage
Massage therapists are well aware of the benefits of regular massage therapy to overall health and well-being, but clients may not understand the …
Start a Massage Practice: From Massage School to Professional Touch
When you start a massage practice, much of the first year of your career is spent repeating and learning how to develop your skills. At a basic…
Working With High-Profile Massage Clients Pre-COVID-19 & During the Pandemic
Everything was still the same as I walked along the unpaved hiking trail. This was the first hike I had taken since COVID-19 had seemingly taken o…
This is How to Get More Massage Customers using Evidence-Based Marketing
You want to get more massage customers — but most massage therapy marketing runs counter to the evidence provided by the best available research. …
Network Your Way to a Physician’s Massage Prescription
Many new therapists fail to utilize one of the most proven strategies for gathering reliable clientele: networking with medical professionals outs…
It’s Important to Keep Lines of Communication Open with Clients. Here Are 10 Ways to Get Their Attention
It’s more important than ever to keep lines of communication open with clients, especially as you pause or relaunch your massage practice. Whe…
Your 6-Step Plan to Prepping Your Massage Practice to Reopen
None of us knows exactly what the future will hold, but we can be sure it won’t look exactly like the past. The best thing a massage therapist …