5 Essential Components of an Effective Client Retention Strategy
Many massage therapists think of marketing simply as a way to obtain new clients, leaving out what may possibly be one of the&…
Pain and Emotions: The Primitive Brain at Work
Thanks to large libraries of functional images and functional magnetic resonance imaging scans that show what happens in the brain when a patient …
What You Need to Know about Medication Use in Over-50s
“Please list your medications.” As massage therapists, we ask clients to respond to this request for information on our intake forms — but do …
Is Your Communication Helping or Hurting Your Massage Clients?
Research is indicating that a person’s perception of pain is a complicated matter, predicated in part by a person’s beliefs and experiences. T…
How Often Should You Get a Massage?
We’ve all been there … you had every intention of waking up early, hitting the gym and booking an appointment to see your massage therapist during yo…
The Benefits of Regular Massage
It’s 6 a.m., your alarm is screaming at you to rise and shine. It’s time to hit the ground running after a restless night of sleep, make breakfast fo…
What to Expect During Your First Massage Session
If you’re anything like me, the anticipation of receiving a massage can feel a lot like the build up to going on a great vacation. But instead of a lo…
Massage Pressure: When is it Too Much (or Not Enough)?
The concept of applied massage is an interesting and ubiquitous one in massage therapy. When people think of deep tissue massage, they instinctively…
Do You Have Neck Pain? Here Are 4 Ways Massage Can Help
Neck pain is a mystery—and unfortunately, there is not a ton of research out there to determine the true cause of it. One of the general misconcepti…
Do You Have Low Back Pain? Here Are 4 Ways Massage Can Help
An estimated 85 percent of all American adults will experience some form of back pain during their lifetime. Lower back pain is also one of the lead…