Massage therapists who work in hospitals in Pennsylvania, Ohio and Illinois sat down recently with the Massage Therapy Foundation (MTF) president to discuss their professional roles on the medical team, pay structures for this type of work, massage as a component of pain care, and how COVID-19 has changed the delivery of hospital-based massage therapy.
Using certain forms and documents in your massage practice reflects professionalism and integrity. Such material also builds trust and boundaries while improving communication with, and compliance by, clients.
Imagine you’re on a massage-business reality TV show. Your competition is stiff: Erik Dalton, PhD (Myoskeletal Alignment Techniques) and Judith DeLany (Neuromuscular Therapy), along with several less-renowned massage therapists. You’re all flown to a beautiful island with a thriving downtown and lots of tourists.
The phone is continuously ringing with requests for appointments, forcing you to create a waiting list. However, your waiting list is growing faster by the day, and you are booked out for three weeks. In essence, you are turning away clients. Are you ready to hire a massage therapist?
Certain strategies will help attract and keep high-quality clients in your massage business, and they are offered here to show you how to build cl…
Do clothes make the person or does the person make the clothes? Perhaps it can be a bit of both. Our experts agree that with many massage therapists accepting insurance, growing a referral business with other health care providers, and having advanced certifications in medical massage and other modalities, it is time to raise the bar to a new standard of professionalism, one that starts with the first impression.
Adding a new technique to your menu can be exciting, profitable and build your book of business. Marketing a new massage technique can help you retain your current clients, attract new ones and keep staff motivated.
Your income is not your profit. Simply stated, an entrepreneur can see a monthly income on their ledger; however, this does not necessarily result in the running of a profitable business.
Guerrilla marketing—it’s an interesting term. For many, it conjures up visions of being ambushed by advertisers lurking behind hedgerows and dumpsters. And actually, that’s not too far off the mark.
As a massage professional, your clients see you as a valuable source of information on flexibility and muscular pain relief. You can ethically build on your reputation to become the source of hard-to-find massage products your clients can use for their self-care between sessions, or purchase as holiday gifts.