Your income is not your profit. Simply stated, an entrepreneur can see a monthly income on their ledger; however, this does not necessarily result in the running of a profitable business.
Guerrilla marketing—it’s an interesting term. For many, it conjures up visions of being ambushed by advertisers lurking behind hedgerows and dumpsters. And actually, that’s not too far off the mark.
As a massage professional, your clients see you as a valuable source of information on flexibility and muscular pain relief. You can ethically build on your reputation to become the source of hard-to-find massage products your clients can use for their self-care between sessions, or purchase as holiday gifts.
Once an immediate crisis has passed—you’ve ensured everyone’s safety, put steps in place for the future, gotten leaders aligned in their messaging, and so on—your work is not done. Trauma is outside the norm, and this phase, moving into stability, is when trouble often arises.
I believe massage therapists can become leaders in health care if we simply practice seven specific strengths and behaviors that will move us into the future of integrative medicine.
Using certain forms and documents in your massage practice reflects professionalism and integrity. Such material also builds trust and boundaries while improving communication with, and compliance by, clients.
Understanding the realm of health care insurance and reimbursements can be a bit tricky—but learning how to navigate the process can prove to be beneficial for both your clients and your business.
Both independent massage therapists and massage franchises have been affected by the ongoing pandemic, and just as therapists in private practice are now seeing increased bookings, franchises are also reporting an influx of new and returning customers eager to get back to the benefits of healing touch.
In this article, we are going to discuss how to create financial reliability in your business and budget by using more 60-minute scheduled appointments.
Creating a retail component to your massage business, both in-person and online, is a great way to increase your business’s bottom line.