Boost Your Business and Client Satisfaction with Free Product Samples
Chances are you’ve received free product samples while shopping in a grocery store, boutique or garden shop. These freebies are intended to give y…
This is How Massage Therapy & Personal Training Go Hand-in-Hand
The massage therapist who earns a personal training certification sees doors open to an expanded practice and clientele. Jim Bell, PhD, CEO an…
To Practice Dog Massage, You Must Understand These Legal & Marketing Considerations
Canine massage, as a profession, is still in its infancy. It is in a place similar to where massage therapy for humans was 30 years ago — and …
7 Ways to Promote Retail, Retain Clients and Make More Money
If you are not retailing products in your practice, you are missing valuable opportunities to help your clients. Plus, you will be losing busi…
To Be an Effective Leader, Embrace Humility
Even before the advent of the internet, “communication” was the number-one problem identified in surveys of organizational challenges. It’s us…
Mobile Massage Apps: The Complete Guide for Therapists
Massage mobile apps continue to grow rapidly in the U.S. and across the globe. The business model first mega-popularized by Uber, the ride-on-d…
7 Secrets to Scaling a Massage Practice: The Art of Metrics
The term metrics refers to using a method of measuring something. For massage therapists, metrics offer a pathway to growing a massage cliente…
Welcome Every Body to Your Table: The Why, What and How of Serving All Sizes of Clients
As helping professionals, we have a unique opportunity to provide the power of healing touch and presence to a diverse set of bodies. We do th…
If You Want to Launch a Corporate Chair Massage Program, You Need to Know These 6 Things
Thinking of pitching your idea for a corporate chair massage program to a company? Check out this checklist of main points for sealing the deal.…
How to Cure Yourself of Starving Healer Syndrome
There is a silent killer in the massage profession. This destroyer of dreams has been responsible for massage therapists’ low income averages, increas…