Create a Massage Membership Model to Keep Your Appointment Book Full
We all know that clients can drift off. They might cancel, usually because something came up, or they might simply get too busy to rebook—and …
The Secrets to Running A Successful Multi-Therapist Massage Practice
The reception area of Pax Massage, a multi-therapist practice in Ipswich, Massachusetts. If you are thinking about opening your own multi-therapi…
The MASSAGE Magazine Interview: Gael Wood
Gael Wood has more than 20 years of experience in the massage and spa industry, including day spas, resorts and office settings; owning a th…
Should You Specialize? Absolutely, Says This Florida Headache Massage Therapist
For many massage therapists, it’s tempting to try to do everything for everybody. Deep tissue one session, craniosacral the next, plus that ne…
Is Your Professional Image Helping or Harming Your Practice?
How do you show up in your practice, in your personal life and in public? Why does that matter? This article will address the key element of s…
This is What “Continuing Education” Really Means
Lifelong learning can be defined as a continual, voluntary, personal choice to pursue knowledge for professional or personal reasons. Lifelong…
7 Tax Deduction Tips for Massage Therapists
Do you know which tax deductions you might qualify for? It’s important to make sure you take whatever deductions you’re entitled to so you can…
I Learned So Much from a Transgender Massage Client
I first met Sam* in 2016 as a referral from his friend. Our first two massage sessions were ordinary sessions involving me treating the usual …
Are You Making This Huge Mistake with Your Product Sales?
I am a firm believer in selling additional services and products, such as pain-relieving topicals, to your clients. Why? Because people are going …
4 Pro Tips for Using Instagram Stories to Grow Your Massage Brand
Social media is an effective way to stay in touch with customers and to build your brand. Facebook, Twitter and Instagram are all valuable social …