Every time you offer a discount to create business, you are giving money away. Not always a bad decision. But how often is it a strategic decision?
If you expect your massage business to be your primary source of income, you will need to create a foundation for a sustainable business model. Research and preparation are essential.
Massage therapy is a growing field, and many practitioners are looking for ways to increase their income and grow their clientele. One way to do this is to get involved in the world of Workers’ Compensation billing for massage therapy services.
As much as you probably don’t want to think about it, you could find yourself in a situation tomorrow where you have lost the ability to work with your hands—temporarily or permanently—and desperately in need of a backup plan.
If you lose clients from your client base, you have to attract new clients to replace them. That’s a good reason to focus on client retention, of course. Beyond that, however, your client base is a source of so much other value to your practice, including filling up your schedule, online reviews and word-of-mouth promotion.
Client acquisition is a linchpin to running a successful business. Small-business owners, in particular, need to have a keen focus on how they engage their potential customer pool and also how they inspire their current customer stable as well.
You need a website. If you build it yourself, you can save money. However, you will need to invest some time to learn a few new things. Is it worth it? You might have recently asked yourself, “how do I get a website?” To answer that question, let’s put everything on the table to see if building a website is for you, starting with comparing costs.
How do we provide caring and compassionate touch for our clients while not taking on responsibilities we should not be? The answer lies in holding space—space contained by professional boundaries—which benefits the therapeutic relationship for both client and therapist.
There are plentiful massage therapy jobs available now—at clinics, spas, hospitals and multi-therapist practices. If you seek employment and want to secure a position at the location of your choosing, you need to know how to have a successful interview.
When used correctly, marketing with diversity best practices in mind can be an extremely lucrative tool to the small-business owner. Like any other tool, diversity-based marketing needs to be implemented and strategized with genuine intention and significant purpose.