Utilizing Brochures to Build Your Practice
In addition to newsletters, brochures can be a great marketing tool. Your brochures can focus on the following: The main message, details about your sp…
How to Reduce Your Gas Expense
For many massage therapists, a good portion of their income is generated through outcalls. The constant driving from house to house or office to office…
Smart Business Practices: What They Never Taught You in School
Unfortunately not many of us in the industry were trained on business, leaving us to figure it out along the way. By building smart business practices …
Marketing With Another Business
If you operate your practice within a chiropractic office, medical practice, salon or other business, you are sitting on a gold mine of potential clien…
‘You Just Do It’
It is fairly common for students to come to me and express their feelings of being overwhelmed and stressed out. Between working full time, being a stu…
Tips for Filing Paper and Electronic Healthcare Claims: Part Three
What do I need to know before I shop for systems to file electronic health-care claims, especially if I have never filed any claims before?Make sure yo…
Massage Franchises: Low Prices and Convenience Bring Consumers to Massage
by Karen Menehan, Editor in ChiefAt The Parkway Mall in Folsom, California, franchises reign. A Jamba Juice does business near a Starbucks Coffee; both…
Massage Linens: Comfort is Queen
A memorable massage is the sum of so many parts. Although the technique and touch of a practitioner should be the centerpiece of any session, there are…
So You Want to Buy an Adjustable Electric Massage Table?
Electric massage tables have come a long way since the first one I bought more than 20 years ago. It was noisy, clunky and not too aesthetically app…
Part II: Spa Business Success
Incorporating Spa Services into Your PracticeNow that we've discussed the basics for introducing spa services into your business, it's time to look at …