Former EcoLips CEO Brings Entrepreneurial Spirit to Aromatherapy Market Leader

 Urbana, Iowa (Vocus/PRWEB ) October 16, 2008 — Aura Cacia®, a leading U.S. manufacturer and marketer of natural and organic essential oils and aromatherapy products, has tapped Steve Shriver to lead the business unit’s efforts to expand into new market channels.

For thirteen years at Eco Lips, Shriver and his wife utilized their active/organic lifestyle to build a natural and organic lip care business with a strong brand identity. Also recently named a Top 40 Under 40 for the natural health industry in 2008 by Natural Foods Merchandiser, Shriver explains, “I plan to help Aura Cacia realize its full potential by applying my knowledge of product development, grassroots marketing, operations, sales, and management. I’m really looking forward to expanding Aura Cacia’s leadership position.”

Tony Bedard, chief executive officer for Frontier Natural Products Co-op, parent company of the Aura Cacia business unit, notes that the co-op is on pace to set another record in sales growth for fiscal year 2009, a trend he expects to continue. “Steve’s years of experience and his knowledge of both the natural foods and mainstream grocery industries in the personal care category will be invaluable in helping our co-op maintain — and even accelerate — the strong growth we’re experiencing with our Frontier, Simply Organic and Aura Cacia brands,” Bedard says.

Aura Cacia® Aromatherapy
 Aura Cacia® provides personal-care products made with 100% pure essential oils. Aura Cacia fulfills consumers’ desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. Aura Cacia is a socially conscious brand that respects the natural environment and champions the purity of its product line. Find out more about Aura Cacia at

Frontier Natural Products Co-op(TM)
 Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, and Aura Cacia® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier’s goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier’s website at

Media Contact:
 Steve Krusie
 319-227-7996 ext. 1359
 steve.krusie @

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