MINNEAPOLIS, MN (September 1, 2010) — Aveda Corporation has announced the hiring of Pascal Bordat to the position of vice president of Aveda Research and Development/Estée Lauder Botanical Technology.

Bordat will oversee Aveda research and development activities and will contribute to botanical technology research for Estée Lauder. He comes to the organization with more than 20 years in the personal-care-product industry, 10 of those spent in a leadership position with the world’s largest botanical hair and skin R&D facility at the Pierre Fabre group in France.

“I am confident Pascal will bring inspired leadership to Aveda and Estée Lauder in the areas of product innovation and plant-based technologies,” says Dominique Conseil, Aveda’s president. “He has a passion for botanicals and cares for the earth and its communities.”

Bordat most recently served as vice president of research and development EMEA for Johnson & Johnson in Paris, France. While at Johnson & Johnson, he oversaw the new product pipeline for 57 countries and established a strategic research department with a strong foundation in the areas of pharmacology, formulation and clinical assessment.

Bordat holds masters degrees from INSEAD, the European Institute for business administration, the industrial chemistry school in Lyon, France, and a doctorate degree in pharmaceutical sciences from Lyon University. He is fluent in English, French and German languages.

About Aveda

Founded in 1978, Aveda™ provides beauty professionals and consumers with high performance, botanically-based products, conducting business in an environmentally sustainable manner. Headquartered in Blaine, Minnesota, Aveda manufactures professional plant-based hair care, skin care, makeup and lifestyle products, available at retail in Aveda Experience Centers and more than 7,000 professional hair salons and spas in more than 29 countries, as well as at www.aveda.com.