Partnership with Choice Organic Teas launches flavorful, healthy herbal tea line
Kenmore, WA. Bastyr University has announced its partnership with Seattle, Washington-based Choice Organic Teas to develop and launch a new line of flavorful, certified organic Wellness Teas*. This marks the first time the university has lent its name on a consumer product.
“This historic partnership is one that we felt was a perfect fit,” said Bastyr University Senior Vice President and Provost Timothy C. Callahan, Ph.D. “With our shared values and Seattle roots, Bastyr University has long been aware of Choice Organic Teas and was attracted to its depth of experience as a manufacturer of a trusted, popular and quality brand. We feel the missions and values of Choice Organic Teas and Bastyr are closely aligned and are confident that this line of products will help consumers learn more about time-tested natural herbs to support their health.”
Formulated by a master herbalist who is a faculty member in botanical medicine and ayurvedic sciences at Bastyr University, the teas are designed to support healthy body functions and enhance wellness, while at the same time providing a pleasing taste. The eight different tea blends are classified as Herbal Dietary Supplements (HDS), meaning the product has met FDA standards for quality and testing. All of the Wellness Teas are certified organic by QAI for USDA Organic certification and feature 30 different active botanical herbs that are recognized and used for their health-supporting qualities.
“This unique partnership combines Choice Organic Teas’ expertise in crafting, sourcing, blending and packaging the world’s finest ingredients with Bastyr’s expertise in the natural health sciences to craft a line of delicious teas that aim to support everyday health and well-being,” said Anne-Marie Phillips, head of sales and marketing for Choice Organic Teas.
A portion of the proceeds from each box of Wellness Teas* will benefit the Bastyr University Student Scholarship Fund, helping advance the field and practice of natural medicine by providing increased opportunities for students. The new line of teas is scheduled to hit national retail shelves this fall.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
About Bastyr University
Bastyr University is internationally recognized as a pioneer in natural medicine. As the largest accredited university for natural health arts and sciences in the U.S., Bastyr’s campus located near Seattle, Washington, offers more than 17 degree and certificate programs in such fields as naturopathic medicine, acupuncture and Oriental medicine, and whole-food nutrition. Founded in 1978, the university now includes a leading-edge research facility (the Bastyr University Research Institute) and outstanding clinical training at Bastyr Center for Natural Health, ranked as one of the Puget Sound’s top medical facilities for patient experience in 2012. The University’s second campus, Bastyr University California opened in San Diego, in fall 2012, becoming California’s first and only accredited school of naturopathic medicine.
About Choice Organic Teas
A brand of Granum, Inc. of Seattle, Choice Organic Teas made its debut in 1989. As North America’s number-one selling exclusively certified organic tea line, Choice Organic Teas has promoted the growth and development of organic agriculture in tea estates worldwide and offers more than 75 varieties of teas and herbal infusions available in tea bags, tea pyramids and loose leaf. In 2000, Choice Organic Teas became the first tea crafter in the U.S. to offer Fair Trade Certified™ tea and in 2010, it became the first tea company to be non-GMO verified. Its commitment to sustainable business practices won it a Responsible Packaging Award in 2011. Choice Organic Teas is one of the few tea companies that packages its own tea, which gives it direct control over quality, food safety and costs. And, since it is all packaged in the U.S., it contributes to U.S. jobs. Visit www.choiceorganicteas.com for more information.