MANHATTAN, N.Y., Aug. 27 /PRNewswire/ — Beach Bum Tanning hit the heart of the Big Apple today with a major announcement that several of its New York– area franchise locations are now offering a new product medically proven to reduce fine lines and wrinkles and improve skin appearance.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080827/CLW005 )

Nine Beach Bum Tanning salons in New York City and New Jersey now offer the Rejuvasun with Omnilux, an indoor tanning industry first that provides salon customers the opportunity to experience light therapy sessions alone, tanning sessions alone or combine both light therapy and tanning into a single 20-minute session.

"We're extremely excited to offer our customers the cutting-edge technology of the Rejuvasun with Omnilux," said John Haaland, who with James Oliver co-owns Beach Bum Tanning. "Beach Bum Tanning offers the latest technology and the hottest tanning and beauty services. Our customers want proven ways to enhance their appearance. They're also learning more and more about the importance of vitamin D. With the addition of the Rejuvasun with Omnilux, we have created an interesting mix. Our customers can enjoy the best of both worlds."

The Rejuvasun with Omnilux is the first product introduced to the marketplace that has received 510K FDA clearance for its Omnilux light therapy technology, based on extensive clinical studies yielding exceptional results. In an average of just four weeks of 20-minute sessions, users can experience up to 74 percent reduction of fine lines and wrinkles. In independent clinical research on Omnilux, users saw remarkably improved skin including clearer, brighter and smoother complexions; lightened age spots, sun spots and dark circles; diminished crows feet; tightened sagging skin; and increased production of collagen and elastin.

The Rejuvasun with Omnilux is manufactured through a partnership between ETS Tan and Photo Therapeutics, the world leader in light therapy technology. Photo Therapeutics supplies thousands of dermatologists and plastics surgeons with medical-grade light therapy devices throughout the world.

"Users can schedule sessions in the Rejuvasun with Omnilux and experience the same light therapy technology found in a dermatologist's office but pay only a fraction of what treatment would cost them in the clinical setting," Haaland said. "That's a value-added benefit to each customer's overall experience at Beach Bum Tanning."

Sessions inside the Rejuvasun with Omnilux at Beach Bum Tanning salons cost from $40-60 each, depending on what package a customer selects, Haaland said. The Rejuvasun with Omnilux can be found at these New York City and New Jersey franchise locations of Beach Bum Tanning:

     -- 50 W. 72nd St., New York, NY 10023     -- 1276a Lexington Ave., New York, NY 10128     -- 25W 14th St., New York, NY 10011     -- 34-48 Steinway St., Astoria, NY 11101     -- 132 E. 23rd St., New York NY, 10010     -- 187-08 Union Turnpike, Fresh Meadows, NY 11365     -- 430 New Drop Lane B-2, Staten Island, NY 10306     -- 55 Route 9 South, Manalapan, N.J. 07726     -- 2145 Route 35 North, Holmdel, NJ 07733  

Beach Bum Tanning provides a personalized approach to tanning. With 20 years of indoor tanning experience, Beach Bum Tanning ensures each visit is a very personal and enjoyable experience. Salons feature comfortable, luxurious surroundings, spotlessly clean rooms, the newest equipment available in the industry and trained, board-certified tanning consultants who possess a thorough knowledge of today's indoor tanning trends. Beach Bum Tanning is a member of the Better Business Bureau. For more or to find a Beach Bum Tanning salon near you, visit www.beachbumtanning.com .

Contact:

Duane Brodt

317.571.0051

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SOURCE Beach Bum Tanning

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