Bear Naked, the natural foods innovator, has expanded its all-natural, premium granola family with the introduction of a new Native line that takes consumers on a journey to exotic places where distinctive ingredients and dynamic tastes originate. Available in two bold flavors, Yumberry Goji Currant and Mango Agave Almond, Bear Naked Native combines the same commitment to great-tasting and bearly processed food that Bear Naked™s loyal fans have come to love.

We are especially excited to share our Native line because it features unique ingredients we have never used before that embody the same great adventurous spirit of our customers, said Ryan Therriault, senior manager, brand marketing and innovation. At Bear Naked, we strive to create flavors that resonate with consumers. Bear Naked Native Granolas provide a multi-sensory eating experience for those who have a healthy appetite for life.

Bear Naked Native Granolas nourish the mind, body and spirit. They are packed with hearty ingredients including whole nuts, seeds and dried fruits that provide a variety of vitamins, minerals, antioxidants, heart-healthy fats, fiber and protein. Made with 100 percent pure ingredients straight from nature, these new granolas contain no preservatives, artificial flavors, trans fats, cholesterol, hydrogenated oils or high fructose corn syrup. This portable, indulgent food is perfect for active, adventurous consumers that have an elevated connection with nature and a love of life.

Mango Agave Almond combines whole grain oats, agave glazed almonds and dried mangos. Hints of coconut, honey and cinnamon add to this flavorful mix. Yumberry Goji Currant is comprised of whole grain oats, honey, yumberry juice and sweetened dried goji berries and dried currants. Both products are available in grocery stores nationwide for the suggested retail price of $4.89.

About Bear Naked

Bear Naked is an all-natural food and lifestyle company that offers a full line of all-natural granolas, 100 percent organic hot cereals and all-natural and organic trail mixes. Launched in 2002, the company is passionate about creating great-tasting, natural and organic foods to fit today™s active lifestyles and is best known for its homemade granola made from real whole grains and bearly (or minimally) processed ingredients. Today, Bear Naked has evolved into a nationally recognized consumer brand that is available in more than 10,000 retail stores across the U.S. For more information, visit www.bearnaked.com.

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Tara Shaffer, 619-234-0345
Shaffer@formulapr.com