HERMOSA BEACH, Calif., April 30 /PRNewswire/ — SpaBrite Teeth Whitening System(TM) has introduced an FDA cleared teeth whitening system to the spa world that improves the look of discolored teeth. The company created the procedure, normally performed exclusively in dental offices, as a natural addition to the spa experience. Now the process is performed in a relaxed and therapeutic environment without compromising the effectiveness of the treatment.

The Massage Spot, a mini day spa located south of Los Angeles, is the first to offer SpaBrite to its clients. Founder and CEO of the spa chain, Sean Struxness, has enhanced the procedure by adding a one hour treatment performed in a private spa room that includes a relaxing mini massage as clients watch a thirty minute DVD of their choice. "The response to SpaBrite has been overwhelming," said Struxness. "No one enjoys sitting in a dentist's chair staring at his white coat for an hour."

SpaBrite Teeth Whitening System(TM) uses Carbamide Peroxide, the same peroxide used by dentists who perform similar in-office procedures. Over 20 years of research has found that this peroxide is safe and effective for whitening teeth discolored by coffee, wine, tobacco, aging, genetics, and the environment.

Struxness agrees that bringing teeth whitening into the spa environment is a hot new trend that will continue to expand into spas across the country. "When you think of the dentist, you think of loud drills and pulled teeth. Teeth whitening should make you feel beautiful and relaxed not stressed and anxious. With this new system, we've managed to create an experience that is both hygienic and enjoyable."

When performed in a dental office, the treatment can cost anywhere from $400 to $600 dollars. The Massage Spot offers the procedure for half that cost with the initial visit starting at $149.00 and follow up treatments as low as $85.00. Now, maintaining white teeth is easy and affordable.

In addition to the SpaBrite Teeth Whitening System(TM), The Massage Spot offers an extended menu including over 10 facial selections, full service waxing, an array of message options, airbrush Beach N Tan(TM) UV Free tanning, and has recently introduced an emerging trend in private massage classes for individuals and couples looking to add a little fun, excitement, and relaxation into their home lives.

The Massage Spot currently has 4 locations in Southern California and is poised to open 50 stores nationwide by 2012.

     The Massage Spot is located in:     Hermosa Beach: 507 Pier Avenue, Unit B, Hermosa, Beach, CA 90254     Tel: 310-798-8900      Manhattan Beach: 3408 Highland Avenue, Manhattan Beach, CA 90266     Tel: 310-945-9524      Please direct all inquiries to:  Sean Struxness,     contact@themassagespot.com      For more information please visit: http://www.themassagespot.com

SOURCE The Massage Spot