ANN ARBOR, MI — Thousands of massage, skin-care and wellness providers have given their business a facelift incorporating the Bellanina Facelift Massage. 

Bellanina Institute turns 20 and still provides continuing education to the massage and spa industry. In 1989, the founder of The Belavi’ Institute, Belle Tuckerman, transitioned her focus from owning one of the first day spas on the California coast, BodyMind Spa, to training massage therapists and estheticians who flocked to her spa to experience the wonderful treatment she created and called Belavi’ Facelift Massage. A massage pioneer in her time, Tuckerman developed a massage protocol, which included the hands, feet, neck, shoulders, scalp and back and incorporated a 30-minute massage to the face. This treatment lifts, tones and firms facial muscles and has been touted as an effective and natural hands-on anti-aging treatment. With only a couple hundred spas in the nation at that time, the Belavi’ Facelift Massage filled a big need for more well rounded treatment protocols primarily for massage therapists. 

Nina Howard, MASSAGE MagazineIn 2002, Tuckerman retired and her national training director, Nina Howard, massage therapist and licensed esthetician, stepped into her shoes and moved “Belavi” from Laguna Beach, California to Ann Arbor, Michigan. She later changed the name to Bellanina Institute, joining the Institute with her award-winning spa, Bellanina Day Spa & Gift Boutique Inc. Bellanina Day Spa won the Distinguished Day Spa of the Year Award given by the Day Spa Association in 2006.

Howard is a multitalented, forward-thinking entrepreneur who has built the Bellanina brand into a successful million dollar spa, spa training business and skin-care product line and developed more than 100 privately branded Bellanina Naturals, Botanicals and Cosmeceutical skin-care products. In the past 15 years, the award winning Bellanina has served more than 40,000 clients and trained more than 6,000 students. 

Over the years, the program developed to include a dozen trainers throughout the U.S. and Canada and has been approved as a continuing education provider with NCBTMB for 24 CEUs for seminars and 16 CEUs for home study.

Bellanina Institute is celebrating its 20 year anniversary in the month of November and December with 20 percent off wholesale for any Bellanina Facelift Massage kit product for existing Practitioners and 20 percent off Bellanina Facelift Massage home-study kits for new practitioners when mentioning code: CELEBRATE. For more information, call the Bellanina Institute at 1-800-235-2844 or visit, or