Fall 2010 event expands in response to consumer and industry demand

New York, NY (May 17, 2010) – Spa Week, one of the largest and most successful spa marketing events in the spa industry, will further expand its reach across the nation for the 13th edition of the Fall 2010 event. Day, medical and resort spas will continue to offer two to three of their most exclusive services for the discounted price of $50 each. Spa Week’s Fall 2010 event will take place nationwide Sept. 13 to 19 on the West Coast and Oct. 11 to 17 for the rest of the country. 

Since 2004, the signature $50 price point has afforded consumers nationwide the ability to try different treatment types at different spas, putting an end to the old myth that the spa lifestyle can only be afforded by the rich and famous. 

“Based on the overwhelming demand from spas and consumers alike, we are excited to welcome hundreds of more spas in more cities into the Spa Week family for the upcoming fall event,” said Cheryl Reid, founder and chief executive officer of Spa Week Media, LTD. “Since 2004, participating spas have experienced first-hand the power of the Spa Week brand. The expanded reach affords them the ability to acquire new and loyal customers and grow their business for the long term.” 

Spa Week’s Spring and fall events have proven to be so successful that more than 1 million affordable spa treatments have been booked and enjoyed by consumers across North America. The Spa Week mission to educate consumers on the health benefits of the spa lifestyle is more important than ever before, and Spa Week will continue to work on its goal to open the spa industry to the masses.

Spa Week was created and founded by Cheryl Reid, who hails from successful careers within the luxury spa industry and publishing spheres. Joining Spa Week again for the Fall 2010 Event, sponsors include Dove Deodorant: Title Sponsor; Allure Magazine: National Media Sponsor; Bare Escentuals: Exclusive Cosmetic Sponsor; Rioja: Exclusive Wine Sponsor; The Wedding Channel; Exclusive Wedding Sponsor; Daily Front Row: Exclusive Fashion Sponsor; and ISPA: Exclusive Spa Association Partner.

For more information, visit www.spaweek.com.