Winning Massage Schools Receive $2500 Grants for Community Service

SAN DIEGO, Feb 25, 2009 (BUSINESS WIRE) — BIOTONE today announced the Institute for Therapeutic Massage and Northwestern Health Sciences University are the recipients of the 2008 BIOTONE Community Outreach Award. Each school will receive a $2500 grant from BIOTONE in recognition of its volunteer program to provide massage therapy to members of the community.

The BIOTONE Community Outreach Award, established in 2007, rewards two massage therapy schools each year for helping their community, providing students with unique, hands-on training experiences and advancing public awareness of the value of massage therapy for a range of healing needs. In making its selection, BIOTONE evaluates the impact of a school’s program on the community, benefits to recipients and ability to meet stated goals.

“We are very proud of the strong spirit of volunteerism in our industry,” said Jean Shea, BIOTONE founder and CEO. “It is a great pleasure for BIOTONE to acknowledge and reward such altruism among our colleagues. We congratulate participating schools for their hard work in helping their communities through massage therapy.”

Grant Recipients
The Institute for Therapeutic Massage, Haskell, N.J., established an Oncology Massage Program to educate students and the community about oncology massage. The school program provides massage to cancer patients in New Jersey. It also seeks to encourage massage therapists to work with cancer patients.

“The Institute for Therapeutic Massage is grateful for BIOTONE’s support of our Oncology Massage Program,” said Lisa Helbig, Institute executive director. “The grant has helped us bring massage to a population that desperately needs massage and would not have access to this service otherwise.”

Northwestern Health Sciences University, Bloomington, Minn., under a partnership with the Pillsbury House, a non-profit inner-city neighborhood center, developed an integrative health program to provide care, including massage therapy, for the underserved and economically disadvantaged in South Minneapolis who lack affordable healthcare.

“Northwestern is very grateful for BIOTONE’s support of the Pillsbury House project,” said Dale Healey, Dean, School of Massage Therapy at Northwestern Health Sciences University. “This project has been a labor of love, and it is wonderful to have those efforts recognized with this grant.”  Healey added, “The partnership with Pillsbury House has provided a tremendous opportunity to serve a population in need and teach our students about the importance of giving back. It also is a great way for massage therapy students to integrate with medical, chiropractic, nursing, acupuncture and psychology students.”

The Community Service Award is an initiative under BIOTONE’s Edu-Partner Program, in which the company helps schools raise their visibility among prospective students, and schools can participate with BIOTONE in joint marketing activities. To date, over 900 schools across the nation participate in BIOTONE’s Edu-Partner Program.

BIOTONE, headquartered in San Diego, Calif., is the leading manufacturer of superior quality professional massage oils, cremes, lotions and gels as well as spa body, face and foot treatment products. Founded in 1980, BIOTONE is a family-run, woman-owned business. The company sells its products in the US and Internationally. More information can be found at or by calling (800) 445-6457.