A massage-and-spa products manufacturer has announced the launch of its third annual Edu-Partner Community Outreach Award Program.

Two massage schools will receive $2,500 apiece from BIOTONE for massage therapy programs conducted in their communities during the year. BIOTONE will announce the recipients in February 2010.

BIOTONE established the Community Outreach Award in 2007 to reward massage therapy schools for helping their communities, providing students with unique, hands-on training and advancing public awareness of the healing value of massage, according to a company statement. In making its selection, BIOTONE evaluates a program’s impact on the community, benefits to recipients and ability to meet stated goals.

The BIOTONE Community Outreach Award is part of the company’s Edu-Partner initiative. BIOTONE helps schools raise their visibility among prospective students, and schools participate with the company in joint marketing activities. Some 800 schools participate in the BIOTONE Edu-Partner program.

Past recipients include:

The Academy of Somatics & Massage in Oxnard, California, for providing chair massage to participants in the American Cancer Walk; the Blue Ridge School of Massage & Yoga in Blacksburg, Virginia, for responding to community needs following the Virginia Tech shootings; The Institute for Therapeutic Massage in Haskell, New Jersey, for establishing its Oncology Massage Program; and Northwestern Health Sciences University in Bloomington, Minnesota, which developed an integrative health program for the underserved and economically disadvantaged in South Minneapolis.

Submission for the BIOTONE Community Outreach Award runs through December 31. All programs must be completed by the end of the year. For an application form, go to http://www.biotone.com/?s=awards and click on Community Outreach Award.

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